Theory- Audience

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Audience ProfileIron man 3• Primary Audience– Teenagers (16-24)– This would make sense as w

teenagers like action superhero type films.

• Secondary Audience– Adults (25-40)– This would make sense as they

can get dragged into watching the movie however could have grown up with superhero comics.

Audience Profile

Lego movie• Primary Audience

– Children (6-12)– Most children would watch

for the positive attitude and bright coloured animation

• Secondary Audience– Teenagers and adults (13-

40’s)– Most people have grown up

with lego therefor a lot of people would want to see it.

Audience Profile

Love actuallyPrimary Audience– Girls (16-40’s)– Would affect them as they want

a bit of romance in their lives

• Secondary Audience– Boyfriends and

husbands (16-40’s)– They would get dragged into

watching it as they are the romantic partner.

Hypodermic Needle

• Definition– Something in the media which would force the

audience to believe in it.• Example– They advertised the purge movie by putting up

banners and poster of a fake announcement warning people of purge.

Uses and Gratifications Information

• information.- Trailers= TV/YouTubeThis gives u sneak peek of the gameplay or a look at a cinematic story about the game before it has released.

- Researching game online finding out what the game is about.Online would have a lot of information about the game like if it is good quality, the story about the game

and cheats etc. - where to buy it.Many people would want the game so they would research on where to buy the game and information

on what website to buy the game. - how to play it.most games are very complicated and hard for example dark souls, StarCraft and fallout 4 etc. researching how to play is useful as they help you on how to craft items and learning how to battle.

Uses and Gratifications Personal Identity

• Personal identity- Customize characterMany games include you to customize your game character allowing the audience to feel more immersed as their character.

- Weapon customizationSome games let you craft items such as guns, swords and armour. This allows the player to become stronger overtime and be creative.

- Improve gameplayA lot of games start very hard as the player isn’t skilled enough. Overtime the player will gradually

get better and better improving their gameplay. - Improve game time.Game time means how long you play the game. Many people would want to improve their game time shorter or longer depending on the game.

Uses and Gratifications Integration and Social Interaction

• Interrogation and social interaction- Talking within the game as in onlineConsoles and pc allow you to join party's with your friend allowing you to talk with one another in groups. This is very useful as they can talk to each other while playing with each other.

- Conversation about the gameGames are popular which many people would talk to one another about a certain game even when not talking online.

- Competing within the gameGames allow multiplayer gameplay mostly competitive games like call of duty and mortal kombat. This allows players to play and compete with each other.

- Playing co-op with a friend Co-op is similar to competitive gaming as it allows players to play with each other however as a team to defeat enemies within the game.

Uses and Gratifications Entertainment

• Entertainment- EscapismPopular games causes the player to become immersed into the game ignoring what's happening around him or her.

- RelaxationMany games have a nice atmosphere and peaceful puzzle gameplay making it relaxing and soothing.

- CompetitionGames with a competitive style causes the player to become very competitive as they would want to win. Sometimes it causes them to get angry or happy.

- EnjoymentAll games are made to earn enjoyment from the player as that’s the key emotion that gets players intrigued with game.

Consumer Generated Content

• Example– Creating a web comic

• What are the advantages to media producers?– It allows you to be creative in story making– Lets you become skill full with digital art such as Photoshop etc.– With enough recognition it will become become popular and may get sponsors.

• Why would the audience generate content?- A lot of young audiences are interested in manga and comic now as they are

becoming popular.- It also inspires audiences to create their own web comic.- Many famous Manga’s stated from web comics.