Theorists

Andrew Goodwin- Conventions depend on the genre of the music. Star persona is important and companies use close ups to sell them to the audience for example in my video I use a great deal of close ups and extreme close ups on the main boy to see his facial expression in both performance and narrative based scenes. Often contain intertextual references to other media, in my digipak I used images of Frankie Avalon and The Vaccines on the side as reference. He also believes it links between visuals and lyrics which my videos use of cutting back and fourth switching between the narrative and concept based in terms of lyrics!

Laura Mulvey- suggests that all women in media are objectified. My use of close ups and tilt in my music video reinforces this idea as the camera “gazes” along her legs as she walks from the boy’s point of view. She also believed through use of “Male gaze” in the media.

Rick Altman- Semantic Elements: (signs such as dark lighting, blood) easier elements for audiences to recognise. For example the use of guitars in my video, obviously are linked to the connotation that the boys want to be in a band.

Syntactic elements: (THEMES such as fear and other plots) harder to recognise. It isn’t clear in the panning shots of the girl on the phone what she is saying as I used no dialogue in my music video and her expression is clearly angry and it leaves the audience in suspense as we do not find out why.

Robert Stam- genre is hard to define and doesn’t really exist, people simply stereotype each other. My video uses wide shots of outfits which are kept casual and explores stereotypes familiar by teenagers themselves such as the “innocent boy” who I used his casual checked top and jeans to give him a scruffy but innocent look matched with his long hair. His friend takes on a “chav” or “bad” impression on the audience approached through his almost careless expressions and outfit. Then the blonde girl they both want, because she’s blonde she may be seen as the “bombshell”.

Richard Dyer- Audiences want media products that offer solutions to their problems. My music video explores this theory in its’ use of how the boy deals with not being able to have the girl he wants which a lot of teenagers can relate to wanting someone, or being wanted by someone that you or they don’t like back. Then cutting back to the band playing which is his hobby he is able to escape suggesting that any hobby is good enough to take mind away from it and that you don’t need a teenage icon.