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Enrolment ratio based on eligible students is 4 times higher in urban areas

than in rural areas.

- University Grant Commission, statutory body of the Government of India

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In India:

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1. Local Education lacking in quality places

2. Scholarships too few

3. Loans require guarantee/ collateral � poor not eligible

4. Low-income students lose chance to gain skills for social progress

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Value-Add:

Core Proposition

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Amount:

50% tuition fee

Remaining: interest-free loan without guarantee

Academic Criteria:

Place in reputable Asian/ local universities on list

Unrestricted course of study

Income Cap:

30-40% average monthly income in India

Female Priority

No Bond with SG at the end

Program Details:

Target Group:

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Key: Passion/ talent

•NGO work

•Personal stock portfolio

•Novel Writing

Key: Identify Soft Skills

& Creativity

•30%: online response

•70%: judge panel

Key: Character selection;

Fit with SG’s culture

•Further differentiation

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• Direct marketing to target audience

– Promote bursary program directly in Indian high schools

– Collaborate with the local NGOs

– Spread word through village heads

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• Self-promotional video on Facebook

• Screening criteria

– creativity though interesting video ideas

– resourcefulness through online canvassing for support for videos

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• Popular among our target audience (pre‐university students)

• Creative, new‐age aspect

• Increase publicity at a faster and more widespread rate

• Branding

• Reputation Management

• The Viral effect

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• Average number of Facebook friends a user has is 150 (Source: BBC News, UK)

• The importance of the viral effect

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Outsource

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Budget Projections (€)

Yr 1 Yr 2 Yr 3 Yr 4 Yr 5

Mentorship program costs

Workshops 1,000 1,000 1,000 1,000 1,000

Networking sessions 400 400 400 400 400

Bursary expense 350,000 350,000 350,000 350,000 350,000

Marketing and admin costs

Posters 1,000 500 500 500 500

Website setup 1,400 - - - -

Website maintenance 1,000 1,000 1,000 1,000 1,000

Admin and Advertising fees 6,000 3,000 3,000 3,000 3,000

Video equipment costs 1,000 1,000 1,000 1,000 1,000

Total operating costs for this project 361,800 356,900 356,900 356,900 356,900

• If program is successful, after 5 years, SG can set up an endowment fund

– Details of endowment fund:

• Principal of €4 million in the fund

• Principal is intended to remain untouched

• Financially conservative investment strategies

• Funds will grow based on an estimated conservative return of 5%

• Fund will be self-sustaining for the future

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Risk Solutions

Receptivity not high due to

social norms

Importance of marketing

early

Technological constraints

(poor Internet access)

SG employees will help in

marketing

Drop-out due to familial

responsibilities

Provide support with

mentorship program

Outsourcing: privacy risks Work with past vendors

• Identify and attract more talents

– Gives SG a more diverse pool of talents

– First mover advantage in talent search

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• Increases company wide support for the CSR initiative and greater project buy‐in

– Leads to increased employee satisfaction and motivation

• To attract more customers from the large market of the emerging economies

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• Branding and reputation management

– Publicising our CSR initiative to the public

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• Importance of CSR

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Problem Demand

Asian universities Realism

Pilot program (KPI)

Innovation Risks Why China

Costs Justification

• Enrolment ratio based on eligible student (ERE) is a useful estimate of the access to education by those who have completed the higher secondary stage.

• EER:

51.1% (rural areas)

66% (urban areas)

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Data in 2004, taken from University Grant Commission,

a statutory body of the Government of India

Higher income level,

lower gross enrolment rate

• Significant male-female disparities also exist in the enrolment ratio for the eligible student (EER).

• In 2003-04, the EER is 62.9% and 54.1% for male and female respectively, the female EER being lower by nine percentage points.

• Unlike GER the differences in the male and female EER are visible both in rural and urban areas.

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• Loans are available but the poorest may not be credit-worthy

• Indian students will find it difficult to borrow enough money to go to “Top Asian universities” overseas (Singapore, Hong Kong etc) to study– Bursary scheme allows them to live in a foreign country that

they might want to work in later

• India has many people; more educational support will always be welcome

• For students who do not have the fantastic results that scholarships look at but have passion & talent in certain areas, this bursary will allow funding for education along with a strong support/ mentorship structure & internship opportunities at SG

• Female & low-income priority will increase demand

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• What are other financial schemes/ scholarships currently available in India? How highly do you anticipate demand for your bursary will be?

• Loans are available but the poorest may not be credit-worthy• Clarify “Top Asian universities” � bursary will allow Indian

students to go overseas (Singapore, Hong Kong etc) to study; difficult to borrow that much money– Allow them to live in a foreign country that they might want to

work in later

• India has many people; more educational support will always be welcome

• For students who do not have the fantastic results that scholarships look at but have passion & talent in certain areas,this bursary will allow funding for education along with a strong support/ mentorship structure & internship opportunities at SG

• Female & low-income priority will increase demand

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Team of 5

2 employees

2 (outsourced)

2 employees

2 employees

Approx. 50

• Poor but bright and talented high school students• Selected high schools from rural areas of India where the

enrolment ratio based on eligible student (ERE) is low– ERE is an indication of the access to tertiary education by

those who have completed the higher secondary stage

• In the states of Tripura, Chattishgarh, Orissa and Arunachal Pradesh, the ERE ratio was found to be lower than national average*

• Hence, our project will be targeted at students from these states

*Source (2004): University Grant Commission, a statutory body of the Government of India

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• This project is a simple yet effective idea that will have a lot of impact in the lives of the bursary awardees in our target group.

• It is easy to implement with good planning and well structured timeline.

• There are also minimal barriers to its implementation.• Our initiative helps to respond to the challenges of the business

world and ensure SG has a competitive advantage in terms of talent hunting and attracting investments.

• It is likely that some of the bursary awardees will choose to work with SG after graduation.

• Therefore, it is also a way to increase diversification in SG’s workplace by attracting talents from varied countries and training them to become skilled professionals in SG.

• In addition, student applicants and the communities we reach out to will learn about Societe Generale, through the positive publicity generated about the bursary program. This will attract more customers to turn to Societe Generale for banking services.

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• Based on feedback from pilot batch of awardees, SG mentors on value of the project

• Sufficiency of funding

• Pressure on manpower in charge of project

• Intangible benefits � press, increase knowledge of SG in India etc

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• For students who do not have the fantastic results that scholarships look at but have passion & talent in certain areas (that will allow them to do well in the future in various fields where success is difficult to measure by academics alone) and results that will earn them a place in credible unis

• Video submission allows display of soft skills while generating good publicity

• Unlike normal bursaries, this will allow funding for education along with a strong support/ mentorship structure & internship opportunities at SG

• Female priority aids women empowerment movement in more patriarchal society

• Low-income priority aids upward mobility

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• An average university education in a Singapore university costs about S$40,000 for 4 years. Thus the overseas bursary awardees will be awarded approx S$20,000, which is about €12,000

• For bursary awardees going to Indian universities, the average costs of the tuition fees is about €2,000 per person

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