TheInfoPro Overview
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Transcript of TheInfoPro Overview
The Voice of the Customer
The 451 Group
Founded in 2000New York City: HQOffices in London,
San Francisco & Boston
Staff of 170+30+ Analysts
Analyzing the business of enterprise IT innovation
The 451 Group
451 Research is focused on the business of enterprise IT innovation. The company’s analysts provide critical and timely insight into the competitive dynamics of innovation in emerging technology segments.
Tier1 Research is a single-source research and advisory firm covering the multi-tenant datacenter, hosting, IT and cloud-computing sectors, blending the best of industry and financial research.
The Uptime Institute is ‘The Global Data Center Authority’ and a pioneer in the creation and facilitation of end-user knowledge communities to improve reliability and uninterruptible availability in datacenter facilities.
TheInfoPro is a leading IT advisory and research firm that provides real-world perspectives on the customer and market dynamics of the enterprise information technology landscape, harnessing the collective knowledge and insight of leading IT organizations worldwide.
ChangeWave Research is a research firm that identifies and quantifies ‘change’ in consumer spending behavior, corporate purchasing, and industry, company and technology trends.
TheInfoPro Business Overview
Fundamental, ”voice of the customer” research on key Information Technology (IT) sectors.
Founded in 2002 as an unbiased alternative to Gartner.
Transparency: no analyst spin or bias. Direct, factual results provided to our clients.
Source: One on one interviews with thousands of pre-screened IT Professionals within our proprietary network, repeated every six months.
Focus is IT Infrastructure spanning: Storage, Servers, Networking, Information Security, Cloud Computing
“The TIPNetwork has been an invaluable source for Verizon to understand where we are compared to the industry as it relates to technology adoption and how the vendors we use or are considering, perform in the marketplace. It is the only source today for us to get true peer comparison data.”
Kevin Shine, SVP of Infrastructure
TIPNetwork: IT Professionals Representing over $23 bn in Buying Power Rely on TIP Data for Peer Benchmarking and Vendor Selection
“ I go to the time series of vendor performance data first — that gives me data points from customers on how the names I follow are doing that I simply cannot get anywhere else. Then I go to the Technology Heat Index™ that shows me what that market is looking to spend money on and gives me a direct feed on the winning providers”
“ TIP is the only organization I have seen that gets at a very opaque area; enterprise Information Technology spending by vendor and technology.”
TIPNetwork : Institutional Investors Use TIP’s Customer Data to Build Long & Short Positions
TIPNetwork: Technology CompaniesFact Based, Customer Data Extensively Leveraged
“ At NetApp, TIP's work permeates many parts of our organization. Their research brings us valuable insights into what buyers and users of storage care about most — and how our solutions are deployed at enterprises around the world. TIP distinguishes their work with a deep understanding of the competitive landscape and keen analysis of customers' budget data. We know we can count on them to deliver meaningful and actionable research — and that is a real advantage to our planning and execution.”
Dan Warmenhoven. Chairman of the Board
How TIP’s Research is Leveraged by Technology Companies
Competitive Intelligence: Detailed strengths & weaknesses of vendors both chosen & rejected and the vulnerability of incumbents
Resource Optimization: Sales Training, Product Management, Marketing, R&D, prioritize new product role outs
Go to Market Strategy, Messaging & Positioning: What is your target market embracing? Avoiding?
Lead Generation & Branding: Press Releases, Webinars, Research Papers, Speaking Series
Business Development: Idea generation & Due Diligence for Partner and/or M&A Activity
Investor & Analyst Relations
“Psychographics of the IT Professional”: Narrative commentary conveys buyers’ preferences, behavior and decision making process
Presentation & Content Builders: For sales, press, events & analysts
Budget share shift and allocations: Planned features and functionality with associated spending allocation
Historical Changes: Six month waves afford the ability to track the impact of: new products, marketing campaigns, sales incentives, distribution agreements & personnel changes
Saves Time and Money on Primary Research Projects: TIP data includes answers many are seeking
TheInfoPro’s Technology Sector Coverage
Storage Storage ManagementVirtualization (Block/File)Storage NetworkingDeduplication,
10GbE vs. 8FCGbpsBackup & RecoveryReplication, WAFS, Archiving
Information Security Security ManagementNetwork Security Infrastructure Security
Cloud Computing Internal and External IaaSPaaS
Servers VirtualizationGrid Computing BladesChip SetsLinuxServer Management
NetworkingData Communications &
Application AccelerationNext Generation Voice
Infrastructure Mobility and Wireless
Desktop Virtualization
Methodology & Research Process
Structured Interview Process: 60- to 90-minute interviews repeated in six month “waves” TIP Researchers, who average 20 years of IT experience, interview. IT Decision makers – pre-screened for domain experience
at Global 2000 companiesTIP quantitative and qualitative data includes: Customer Spending: future spending plans by vendor and size of spend Vendor Shortlists: who’s in use and who’s in plan Vendor Performance: customer ratings, who’s vulnerable
to customer loss, and the vendor(s) they’re vulnerable to Technology Roadmaps: What’s hot and what’s not > TIP’s patented
Technology Heat Index™ Time Series: Unmatched historical data is captured for
comparison purposesData is highly customizable by dimensions such as: Industry Revenue Installed Technology Provider Environment (i.e., capacity, budget, employees)
Company Profile Overall
Budgets & Changes
Pain Points Exciting
Vendors Top Projects
TechnologyRoadmap Status Vendor $ Trend $ Spend(40 technologies for each sector)
VendorPerformance Forward
Looking Spending Data
Vulnerability Ratings(4-6 Vendors)
TimelyTopics Rank the
Importance Motivators
& Inhibitors Organizational
Dynamics
One on One Interview Process: Core Intelligence Captured
Repeated Every Six Months
Ongoing Flow of Intelligence Delivered in Six Month Waves
Technology Heat Index™: where are IT budgets going
Vendor Profiles™: Spending, Ratings and Buzz – all from their clients
Forward Looking Spending Changes for the Competitive Landscape
End User Ratings on thirteen (13) different dimensions
Vendor Vulnerability: Who is likely to lose clients and to whom?
Detailed Narrative Commentary: Context, the “whys” behind the answers.
Technology Vendor Annual Investment Options
Deliverables Reference Reports• Industry Profile• Technology Roadmap• Vendor Performance Data• Narratives
Market Dynamics Reports Vendor Profiles TIP Insight Reports Real Time Updates Unlimited Inquiry Access to Research Team Client Presentation Upon Study Completion
TIP’s Methodology Is Superior to Surveys & Analyst Firms
Why TheInfoPro?
The Source: The world’s largest buyers/users of Information Technology (IT)
The Style: No Spin or bias. TIP is the “voice of the customer”.
The Content: Real data based on a fine tuned research process
The Intellectual Property: TIP’s Technology Heat Index™, Vendor Performance Data and Narrative Commentary have become the standard.
The Frequency: By studying a market in six month intervals, or “waves”, TIP captures unmatched historical dating back to 2002.
The TIPNetwork: Intelligence captured via TIP’s relationships with customers, suppliers and investors.
The Team: A combination of people with extensive experience in the IT industry working closely with senior IT decision makers, leadership teams at vendors and the world’s most successful investors.
This presentation contains confidential information which is the property of TheInfoPro, a division of The 451 Group, and is given to the recipient pursuant to a confidential relationship between the recipient and TheInfoPro, LLC. Such information shall not be copied, disclosed
to others, or used for any purpose other than that for which is given, without the written permission of TheInfoPro, LLC.TheInfoPro™ and logo are registered trademarks and property of TheInfoPro, LLC, a division of The 451 Group.
© 2011 TheInfoPro, LLC. All Rights Reserved. 20 West 37th Street, 6th Floor, New York, NY 10018 P 212.672.0010 F 212.688.6598 | [email protected]