Thefoodpeople – the food trends & ideas company FDIN Trends 2010 and Beyond October 2009 Food,...
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thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009 Food, cuisines and flavours for 2010 and beyond. Charles Banks – Co-founder & Director thefoodpeople foodwatchingTM from thefoodpeopleTM
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Transcript of Thefoodpeople – the food trends & ideas company FDIN Trends 2010 and Beyond October 2009 Food,...
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
Food, cuisines and flavours for 2010 and beyond.
Charles Banks – Co-founder & Director thefoodpeople
foodwatchingTM
from thefoodpeopleTM
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
The next 30 minutes…
2010 and beyond?
Flavours? Cuisines?
Products?
Tastes?
Trends?
Ingredients?New and different?
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
The next 30 minutes…
• We’ll bring this to you in three clear and concise sections:
1. Context
2. What are the cuisines that will be modernised and interpreted for 2010?
3. What’s hot and what’s not for 2010?
Note: Taken from foodwatching 2010 food trends predictions
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
The next 30 minutes…
• Escape• Let your mind wander• And think
“what does this mean for me, my business and my brand”
• Dead simple!• Enjoy and be inspired!
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
WHAT IS A TREND?
“something that has ‘unlocked’ or services an existing consumer need, desire, want, value.”
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
Or…
observing an occurrence or series of occurrences that illustrate a product or service that satisfies mans basic need for food and drink(1) in a unique, new, different, innovative, inspirational or unusual way.
1. We also observe some non food and drink examples as we think these are really useful in this context
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
Heaven or Hell?
Heaven?
Heaven?Hell?
Hell?
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
Context…
• The role of government has changed• Some jobs and homes have been lost• Lifestyles have shifted dramatically• Our psyches have been shaken, we
are both anxious and hopeful• It’s hard to completely forego our
values and habits from times of prosperity
Mintel & Allegra 2009
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
…However
• Not everyone has lost their job or their home, in fact many people now better off
• Consumers looking for:– Fun and to “have it my way”– Simplicity– To trade down for value and up a little too
• A land of new opportunities• Consumers still need inspiring • Need for treats• Consumer confidence trickling back• Key is how the economy performs in Q1
10
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What are the cuisines that we will interpret and
modernise in 2010?
?
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
2010 Influencing Cuisines
US states
Argentina
French Bistro Middle
eastern belt
Scandinavia
Vietnam & Korea
Japan
Mexico
Amazon & Peru
African
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What do we mean by modernised and interpreted ?
– Influences– Ingredients– Inspiration– Learning's– Interpretation
– Not a range of ready meals or a chain of restaurants!!!
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
The Americas
–The Americas•Southern States•Mexico•Argentina•Amazon
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
Vietnam & Korea
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
Scandinavia & New Nordic Diet
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
French Bistro
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
Middle Eastern Belt
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hot and hotter…
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hot…– Food trucks, pop up and street food
– Customisation
– A little trading up
– More fruit and veg, less meat
– Premium frozen
– Fibre the new watch word in health
– Premium vending
– Direct to consumer
– Evolving role of celebrity chef
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hot…– Food trucks, pop up and street food
– Customisation
– A little trading up
– More fruit and veg, less meat
– Premium frozen
– Fibre the new watch word in health
– Premium vending
– Direct to consumer
– Evolving role of celebrity chef
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hot…– Food trucks, pop up and street food
– Customisation
– A little trading up
– More fruit and veg, less meat
– Premium frozen
– Fibre the new watch word in health
– Premium vending
– Direct to consumer
– Evolving role of celebrity chef
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hot…– Food trucks, pop up and street food
– Customisation
– A little trading up
– More fruit and veg, less meat
– Premium frozen
– Fibre the new watch word in health
– Premium vending
– Direct to consumer
– Evolving role of celebrity chef
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hot…– Food trucks, pop up and street food
– Customisation
– A little trading up
– More fruit and veg, less meat
– Premium frozen
– Fibre the new watch word in health
– Premium vending
– Direct to consumer
– Evolving role of celebrity chef
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hot…– Food trucks, pop up and street food
– Customisation
– A little trading up
– More fruit and veg, less meat
– Premium frozen
– Fibre the new watch word in health
– Premium vending
– Direct to consumer
– Evolving role of celebrity chef
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hot…– Food trucks, pop up and street food
– Customisation
– A little trading up
– More fruit and veg, less meat
– Premium frozen
– Fibre the new watch word in health
– Premium vending
– Direct to consumer
– Evolving role of celebrity chef
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hot…– Food trucks, pop up and street food
– Customisation
– A little trading up
– More fruit and veg, less meat
– Premium frozen
– Fibre the new watch word in health
– Premium vending
– Direct to consumer
– Evolving role of celebrity chef
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hot…– Food trucks, pop up and street food
– Customisation
– A little trading up
– More fruit and veg, less meat
– Premium frozen
– Fibre the new watch word in health
– Premium vending
– Direct to consumer
– Evolving role of celebrity chef
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hotter (and bigger!)…– Global comfort food
– Home baking
– Past practices
– Simple premium
– Planet conscious
– More local
– Food philanthropy
– Digital food & social media
– Family meals and dining in
– Less (ingredients) for more (taste)
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hotter (and bigger!)…– Global comfort food
– Home baking
– Past practices
– Simple premium
– Planet conscious
– More local
– Food philanthropy
– Digital food & social media
– Family meals and dining in
– Less (ingredients) for more (taste)
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hotter (and bigger!)…– Global comfort food
– Home baking
– Past practices
– Simple premium
– Planet conscious
– More local
– Food philanthropy
– Digital food & social media
– Family meals and dining in
– Less (ingredients) for more (taste)
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hotter (and bigger!)…– Global comfort food
– Home baking
– Past practices
– Simple premium
– Planet conscious
– More local
– Food philanthropy
– Digital food & social media
– Family meals and dining in
– Less (ingredients) for more (taste)
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hotter (and bigger!)…– Global comfort food
– Home baking
– Past practices
– Simple premium
– Planet conscious
– More local
– Food philanthropy
– Digital food & social media
– Family meals and dining in
– Less (ingredients) for more (taste)
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hotter (and bigger!)…– Global comfort food
– Home baking
– Past practices
– Simple premium
– Planet conscious
– More local
– Food philanthropy
– Digital food & social media
– Family meals and dining in
– Less (ingredients) for more (taste)
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hotter (and bigger!)…– Global comfort food
– Home baking
– Past practices
– Simple premium
– Planet conscious
– More local
– Food philanthropy
– Digital food & social media
– Family meals and dining in
– Less (ingredients) for more (taste)
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hotter (and bigger!)…– Global comfort food
– Home baking
– Past practices
– Simple premium
– Planet conscious
– More local
– Food philanthropy
– Digital food & social media
– Family meals and dining in
– Less (ingredients) for more (taste)
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hotter (and bigger!)…– Global comfort food
– Home baking
– Past practices
– Simple premium
– Planet conscious
– More local
– Food philanthropy
– Digital food & social media
– Family meals and dining in
– Less (ingredients) for more (taste)
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s hotter (and bigger!)…– Global comfort food
– Home baking
– Past practices
– Simple premium
– Planet conscious
– More local
– Food philanthropy
– Digital food & social media
– Family meals and dining in
– Less (ingredients) for more (taste)
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s not…
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
What’s hot and what’s not for 2010
• What’s not…– Complex combinations
– Named ingredients that don’t add
a discernable taste or experience benefit
– Endangered fish species
– Molecular cooking
– Beauty foods
– Processed and industrialised
– Going out (so much)
– Tasting menus
– Artificial enhancement
– Prostituted premium brands that just don’t deliver
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
So, the headline themes…
– Simplicity– Comfort and feel good– Some scope for customisation– Degree’s of plant conciseness– Food cocooning at home– Local– Need for treats– A little trade– Being squeaky clean to gain trust
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
Feeling inspired? The key now is to make time and take action before someone else does!
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
foodwatchingTM
from thefoodpeopleTM
foodwatching
For more information email [email protected] or for a FREE
foodwatching report visit www.thefoodpeople.co.uk/foodwatching
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
Christmas has come early!
• It’s a bit early for Christmas but as a thank you to you all for listening, we’ll be sending you a link to download Octobers foodwatching for FREE!
thefoodpeople – the food trends & ideas company www.thefoodpeople.co.uk FDIN Trends 2010 and Beyond October 2009
Food, cuisines and flavours for 2010 and beyond.
Charles Banks – Co-founder & Director thefoodpeople
foodwatchingTM
from thefoodpeopleTM
