Thefast & The Curious
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Transcript of Thefast & The Curious
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@mangorn#SMWShutter
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Why Content MarketingStrategic PrinciplesShutterstock Highlights
Design Studio
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Bridge Campaign — Print
l ve
Share your passion. With millions of brilliant, high-quality images, Shutterstock helps you realize your creative vision.
imagination on
what creatives can do
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Passport: India Indian DreamArchan Nair www.archann.net
Passport: Ireland Fashion CollageVasare Narwww.vasare.co.uk
Passport: SwedenViking ShipNiklas Lundbergwww.diftype.com
Designer Passport
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The Best Thing I Ever Created
David Allen Armin Vit John Meada
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Rebel Wisdom: CreativeMornings Quotes as Inspirational Art
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our obsessions
expl re
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Oscar Pop! The 2013 Best Picture Nominees as Pop Art Posters
WarholJohnsHaring
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Mod Men: The World of Mad Men Through a 21st-Century Lens
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Game of Brands: Game of Thrones House as Modern Corporations
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Shutterstock Tours: The 12 Districts of Panem
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Power Couples : Classic Video Games Reimagined as Romance Novels
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Why Content Marketing?
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Brand awareness
Lead Generation
SEO
?
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ADVERTISING
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Approach
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Brand Awareness
Establish that you exist Position your brand Tell your story
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SEO Think holistically Be specific
Play nice with others
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Lead Generation
Be helpful Inspire people Create opportunities
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How to Measure
Brand Awareness
TrafficPick UpsSharing
Lead Generation
ViewsSign Ups
ConversionsAOV
SEO
Keyword RankingsReferring Domains
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Understand your audience, focus on adding value first, and promoting your products and services second.
Be true to your brand, and don’t force it.
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Speed Workshop
• Break up into teams
• Select your mystery product
• Define our product and target audience
• Collaborate with your team on creating a zeitgeist piece.
• Present your concept to the Class in 30 seconds.
• The winning team wins a free month subscription to shutterstock (and a banana).
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Thank y u
To watch YOURSELF in this class,visit the Shutterstock blog!
shutterstock.com/blog