#thecause: how mass movements are made on the new social Web
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Transcript of #thecause: how mass movements are made on the new social Web
#thecausehow mass movements are made on the new social Web
Giovanni RodriguezUniversity of San Francisco
School of BusinessFebruary 23, 2011
What can business leaders learn from contemporary social movements?
.
the revolution will not be tweeted
.
How they choose to do it is less interesting,
in the end, than why they were driven
to do it in the first place.
.
Malcolm in the middle
1the cause
the cause
Movements always begin with a grievance, a protest – a cause – over a wide and perceived inequity shared by a great number of people.
2the moment
the moment
Though the grievance has been growing slowly for many years, an unprecedented portion of the world is now demanding change. An even larger part of the world has been inspired by a common cause – food, jobs, political representation.
2. the moment
Though the grievance has been growing slowly for many years, a unprecedented portion of the world is now demanding change.
Algeria, Bahrain, Bolivia, China, Djibouti, Gabon, Iran, Jordan, Libya, Moldova,
Morocco, Saudi Arabia, Sudan, Syria, Tunisia, Venezuela, Yemen, Zimbabwe
Now playingIn Wisconsin(and elsewhere)
3fast history
fast history
A common body of knowledge about how movements are made has emerged, and each successive cause appears to be learning from the last.
2. the moment
Though the grievance has been growing slowly for many years, a unprecedented portion of the world is now demanding change.
Algeria, Bahrain, Bolivia, China, Djibouti, Gabon, Iran, Jordan, Libya, Moldova,
Morocco, Saudi Arabia, Sudan, Syria, Tunisia, Venezuela, Yemen, Zimbabwe
Marshall Ganzgrassrootsstrategist for CesarChavez
later for worked for Obama
2. the moment
Though the grievance has been growing slowly for many years, a unprecedented portion of the world is now demanding change.
Algeria, Bahrain, Bolivia, China, Djibouti, Gabon, Iran, Jordan, Libya, Moldova,
Morocco, Saudi Arabia, Sudan, Syria, Tunisia, Venezuela, Yemen, Zimbabwe
Tea Party:
Learned fromObama
4the metatribe
the metatribe
All mass movements rely on the ability of diverse participants to come together under a common umbrella. The closer it gets to ethnic, tribal, or historical identity – imagined or real -- the stronger the movement.
2. the moment
Algeria, Bahrain, Bolivia, China, Djibouti, Gabon, Iran, Jordan, Libya, Moldova,
Morocco, Saudi Arabia, Sudan, Syria, Tunisia, Venezuela, Yemen, Zimbabwe
5access
access
Mass movements today spread through the ready access to broadband, mobile lines, and social tools.
access
Mass movements today spread through the ready access to broadband, mobile lines, and social tools.
6leadership
leadership
Mass movements today profess to be “leaderless revolutions,” yet they almost always produce leaders with an ambiguous standing.
access
Mass movements today profess to be “leaderless revolutions,” yet they almost always produce leaders with an ambiguous standing.
access
Mass movements today profess to be “leaderless revolutions,” yet they almost always produce leaders with an ambiguous standing.
7organization
organization
Instead of strictly hierarchical organizations, mass movements tend to grow through more organic structures.
8money
money
Although not a critical element at the beginning of a movement, to keep it going almost always involves a strategic investment in operations.
9sustainability
sustainability
Most mass movements are not developed to continue beyond an immediate horizon. Thus, many struggle to persist.
sustainability
Most mass movements are not developed to continue beyond an immediate horizon. Thus, many struggle to persist.
10role
role
Despite their failure to persist – or sometime to even effect change – a mass movement has the potential to contribute its own part to fast history.
Lesson #1
Who owns social media? The user does.
Lesson #2
The future of all organizations – virtual, mobile, socially-driven.
Lesson #3
The role of leaders? Best practices, support, strategic investment.