Theatre Marketing: London's West End
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Marketing presentation that outlines the strategies, tactics and processes behind the creation of advertising campaigns for theatrical productions in London, England. A brief case study on the Broadway and West End hit, "Once the Musical" is also included. This presentation, it's content, design and layout, was created by Matthew Eriksen for a undergraduate course at the University of Westminster, Business School. All logos, designs, taglines, slogans and facts/figures are rights of their respective owners.
Transcript of Theatre Marketing: London's West End
REFERENCESVintage London Theatre Advertshttp://www.vam.ac.uk/content/articles/t/the-importance-of-being-earnest-first-stage-production/http://www.kent.ac.uk/library/specialcollections/all/r.php/37868/show.html
Birmingham Rep Theatorhttp://youtu.be/vxda8vP82to?t=48s
The Guardian (2005)http://www.theguardian.com/media/2005/nov/19/advertising.marketingandpr
The New York Times (2007)http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?pagewanted=all
Dewynters (Imagery)www.dewynters.co.uk
