Theatre Festival Ars Praeventiva – The faces of technology

Presenter NamePresentation Date

Project submitted for European Crime Prevention Award (ECPA), 2015RomaniaThe Institute for Crime Research and Prevention inside the Romanian General Inspectorate of Police (I.C.P.C.)

Background

• 2013 - Eurobarometru study (more than 27,000 people from EU) :o the Internet users within the EU are very concerned with cyber security; o 76% of the respondents stated that the risk of becoming a victim increased compared to

2012;o 12% of Internet users admitted that they had at least one social network or email account

broken;o more than half of the respondents considered they are poorly informed on the risks of

cybercrime.

• Romanian Police – the Crime Prevention Institute identified the target - the young people, meeting 2 of the highest vulnerability criteria:o access to technology;o lack of full discerning capacity.

• The Romanian Police and BSA | The Software Alliance were partners since 2011:o BSA – international organizations comprising IT companies, including Adobe, Autodeks,

Microsoft, Symantec etc.

Objectives

1. Addressing children, youngsterso a very vulnerable population o possibility of being victims or even perpetratorso using a manner appealing to them

2. Raising awareness about the new types of crimeso associated with technologyo provided for by the legislation in the last 10-15 years

3. Raising awareness and involving other stakeholderso public institutions (especially the educational ones)o the technology makers (hardware and software producers and distributors)o mass-media, o families of the primary target group

Concept and timeline• A theater festival for Bucharest high-schoolso Main theme: threats that the use of new technologies raise for one vulnerable segment of the population – children and

youngsters. o Participants had the freedom to shape their own messages based on pre-transmitted recommendations of the experts in

cyber-crime and intellectual property rights related crime, as well as in crime prevention, and to explore, at the same time, artistic inclinations towards areas such as scriptwriting or acting.

o Participants engaged creatively in the writing theatrical plays with preventive messages and stories inspired from the use of technology and, then, in the second part of the festival, to have such plays put on stage by the writers’ peers, Bucharest high-school students activating in high-schools’ amateurs theatrical companies.

• One school-year (September 2013-June 2014)

• Two stages:o Competition for creation of theatrical play scripts (October 2013-February 2014)

• Ten scripts were prized• Public event

o Competition of theatrical companies from high-schools for putting on stage one of the play (February 2014- May 30, 2014)

• Theatrical company of Grigore Moisil highschool won the contest• Public representation and event

Organizers and partners

• Organizerso The Romanian Police – the Institute for Crime Research and Preventiono BSA | The Software Alliance

• Partnerso The Bucharest Schools Inspectorate - contributed to the organizing of the festival by

spreading the message among high-schools and supporting the organizerso MASCA Theatre - provided the venue for two of the three events of the festival and also

professional guidance and judgingo The National Children Palace - provided the venue for the final event of the festival,

where the play was played in front of more than 250 high-school students by their peerso The Romanian Copyright Office (ORDA) - participated with specialized adviceo The Association of IT&C Producers and Distributors (APDETIC) - provided prizeso Microsoft Romania – provided PR support and prizeso Mass-media partners: National Romanian Television (TVR) and online news platform,

www.hotnews.ro - provided free nationwide coverage

Resources

• In-kind contribution, no public funds

• Approximately 30 people involved:o 12 from the Romanian Police o 2 from the BSAo 2 from Microsoft Romania o 4 from the supporting PR agency o 4 from Masca theatrical companyo 1 from APDETICo 1 from ORDA (the Romanian Copyright Office)o 2 from the National Children’s Palaceo 1 from Bucharest Schools Inspectorateo mass-media

Goals and outcome (I)

• The total number of high-school students informed about the project was more than 150,000.

• Project’s performance indicators:o Number of Bucharest high-schools reached by the information about Ars Praeventiva

contest being organizedTarget: 104 high-schools. The Bucharest Schools Inspectorate spread the information among all Bucharest high-schools, so the target was reached; the indicator’s fulfillment was assessed during the first phase of the project, the play-scripts contest.

o Number of preventive play-scripts submitted in the contest. Target: 50 play-scripts; the target was reached, as there were 55 play-scripts submitted and evaluated by the jury. The target assessment was made upon finalizing the submission of play-scripts in the first phase of the project, based on registration forms.

Goals and outcome (II)• Project’s performance indicators:

o Number of high-school theatre companies registered for the second phase of the contest.Target: 10; the target was reached, as there were ten high-school theatre companies registered for the second phase of the contest.

o Number of theatre showsTarget: at least one putting on stage of a theatrical play participating in the contest. The target was reached upon the final project event, when the play Eve’s alter-ego was put on the stage of the National Children’s Palace, before more than 250 children.

o Creating a special section for promoting the project on the website www.softwareculicenta.ro Target: one sub-section created and operational; target reached, the project was promoted on the aforementioned website, info about the contest are still present thereon; number of accesses – over 5,000.

o Gaining mass-media attention and coverage for the events organized within the project.Target: 3 press-events and media coverage for all of them. The target was reached, as there were the launching event, the first phase awarding event and the final/closing event. All of them were covered by mass-media.

Some visuals and media coverage

Some visuals and media coverage• http://

www.hotnews.ro/stiri-prin_oras-15701726-liceeni-din-bucuresti-vor-scenaristi-actori-cadrul-festivalului-ars-praeventiva.htm

• http://www.hotnews.ro/stiri-esential-16682962-inspectoratul-general-politiei-romane-bsa-the-software-alliance-anunta-castigatorii-primei-etape-festivalului-ars-praeventiva.htm

• http://economie.hotnews.ro/stiri-companii-17386641-the-software-alliance-premiaza-trupa-teatru-colegiului-national-grigore-moisil-cadrul-festivalului-ars-praeventiva.htm

• http://www.cariereonline.ro/articol/ca%C8%99tigatorii-primei-etape-festivalului-ars-praeventiva

• http://adevarul.ro/tech/gadget/lupta-pirateriei-software-duce-arta-igpr-bsa-lanseaza-ars-preventiva-elevii-liceu-1_524ae16fc7b855ff56e8f76f/index.html

• http://www.amosnews.ro/festivalul-ars-praeventiva-si-desemnat-castigatorii-2014-05-31

• http://www.olimpiade.ro/stiri/festivalul-de-teatru-ars-praeventiva-bucuresti

• http://pcnews.ro/2014/02/24/the-software-alliance-anunta-finalizarea-primei-etape-a-festivalului-ars-praeventiva-pentru-liceeni-bucuresteni/

• http://www.agora.ro/stire/liceeni-din-bucure-ti-vor-fi-scenari-ti-i-actori-cadrul-festivalului-ars-praeventiva

• http://www.agerpres.ro/comunicate/2014/05/30/comunicat-de-presa-igpr-16-43-57

• http://mcr.doingbusiness.ro/print/romania-on-the-path-of-decreasing-the-usage-of-unlicensed-software/3290

Some visuals and media coverage

Thank you for your attention!

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