The%20 king%20of%20approachability[1]
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Transcript of The%20 king%20of%20approachability[1]
The King of Approachability
Scott Ginsberg “The Nametag Guy”
Who the Heck is this Guy? Approach
ME!!!
Scott Ginsberg is commonly referred to as the Nametag Guy. He made his mark on America with the simple message of discarding mediocrity and becoming extraordinary. His message of being the person everyone wants to be and becoming a more approachable you skyrocketed his popularity and he continues to do many public speaking events as well as blogs which emphasize the messages of his books and other self help tactics.
How He Made Himself Famous!
• He created a gimmick (Wearing the nametag 24-7-365.
• Branded himself as approachable and relatable.
• Author• Public Speaking Events• Blog• Twitter• Facebook
What Could He Possibly Have
Written??• The Power of Approachability• How To Be That Guy• Hello, My Name is Scott• Make a Name For Yourself• -able
What is His Personal Brand??
• The Author of Approachability (CNN)• Average Guy, Big Idea• Down to Earth (But his prices aren’t)• Thinking like there is no box• All about making yourself heard and
not settling for mediocrity• Business oriented, still not
intimidating
His Blogosphere !!• Hello, My Name is Blog: The Brain of
Scott Ginsberg• Scott is a guru on not only personal but
business policies in his blog• ‘Being Your Own Personal Cheerleader’
A Blog Dedicated to guiding people to motivating themselves.
• ‘Little Known Ways to Capture Heartshare’ is a business guide to capturing emotional reactions from the public.
His Online Media Outlets
• Scott Ginsberg on Facebook• NametagScott on Twitter• Hello My Name is Blog• While he does not have his own
channel a lot of his personal appearances stream on YouTube
His Legacy v. Currency• Makes his money from personal
appearances• Royalties from his books• Interviews• Makes his legacy by continually
wearing the nametag (and his tattoo)• Continuing to post to twitter, Facebook
and his blog.• Public Speaking events• Books continue to run in press
What We Can Learn From Him
• Simplicity is not stupidity• Approachability is more
important than intimidation• A fresh spin is just as good as
a new idea• Corny phrases like ‘Stick
Yourself Out There’ catch on like wildfire when it comes to self help techniques.