Supernatural characters, typi-cal convention for horror films.

Red coloured font signifies blood, danger and death. Also, it brings the title into the foreground of the poster. The colour is eye-catching to grasp the attention of the audience.

Shows the loca-tion and the set-ting of the film. This is used as an indexical sign for the audience.

Uses critic quotes in order to attract audi-ence members to watch the film.

The gradient of from light to darkness could imply the once pure and innocent location has now been possessed by evils.

Also, helps to put emphasis on the setting.

The distorted facial expression is typical in the genre of horror.

The veins of the character shows how inhumane they have be-come.

The church is symbolic of religion and the supernatural character creates conflict as well as a binary opposition.