The “ZARA” fashion model
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Transcript of The “ZARA” fashion model
Camilla Spallino
*The “ZARA” fashion model
* Index
* History
* The Brands
* The Company Vision
* The Successful Format
* International Presence
* Sales
For further info:
*History
• The growth of a Family-owned Business
• The Entrepreneur: Amancio Ortea Gaona
*The Brands• Brand diversification
*Company Vision
• Satisfaction of the client
• Continuous innovation
*A successful format
• Study of the emerging trends
• Quick delivery to meet clients needs
• Targeting young clients higly sensitive to latest fashion trends
*International Presence
• More than 2000 stores worldwide
• 77% of stores outside Spain
• Online store in 21 countries
Spain
France
Japan
Russia
UK
Greece
South Korea
Brazil
Belgium
Netherland
Canada
0 50 100 150 200 250 300 350 400 450 500
*Sales
2006 2007 2008 2009 2010 2011 20120
2
4
6
8
10
12
14
16
18
8.29.4
10.411.1
12.513.8
15.9
Net Sales (€ Billion)
Net Sales (€ Billion)
14%
21%
45%
20%
Sales by Geographical Area
AmericaSpainEurope (excl. Spain)Asia & Rest of the World
*Thanks for the attention