THE YOUTH

Members

Leader: Tran Thai Dan Thanh

Nguyen Trieu Phuc Hai

Nguyen Hai Phuong Hanh

Do Thi Phuong Dung

Tran Nguyen Khoa Hung

Pham Chau Bao Khoa

Truong Tran Ngoc Son

Contents

Company Information

Market Analysis

Products and Services

Campaign

Financial Analysis

Management

Clip Le Quoc Nam

Company Information

2HoPe – “2nd Home of Pets”

“From Human With Love”

Company Introduction

Objective

Reach the goal of being an successful, credibility

corporation.

Earning back the capital within 5 years.

Making a good image in both domestic and oversea markets.

Mission

We always care about our customers through providing best quality products and services.

We always try to contribute to the community by enriching people’s mind with the love of animals.

We always expect to enhance Vietnam’s image in the eyes of international friends.

Company Introduction

Keys to success

In close relationship with trustworthy foreigner suppliers to have best resources of the high quality goods with lower costs compare to others competitors.

Direct marketing is our major campaign to introduce our long-term care for customers.

Competitive price.

Company Introduction

Market Analysis

Target market: All classes of income with pet’s care

demands. Market demands:

Having a pet. High requirement in choosing race. Pet’s health caring services. Training pets.

Competitors

Available competitors: Veterinary surgeries. Pet’s house, pet-selling shops:

Pet Mart (Ha Noi – Pet shop, pet groomer, pet training);

Petworld Petshop (Q5, TP.HCM); Nana pet (Online shop); Oh My Pet Shop (Q.Phu

Nhuan, TP.HCM). Small retailers, illegal traders,…

Market Analysis

Why should customers choose us?

Quality guarantee Professionalism Reasonable price Special offers for patrons Conscientiousness Responsible

Why should customers choose us?

Why?

Customers

• All households which have the demand of keeping a pet (dogs, cats).

• Owners expect to train their pets.

Freq. Percent

Total 5,396 100%

Have pets 4,163 77.1%

Do not have pets 1,233 22.9%

Clip Map’s owner (Hotel 1)

Services

Health care

Keeping pets when owners are away

Services

Pets grooming

Services

Training

Services

Pets breeding (chosen from purebred pets)

Services

Products

Main food Extra nutritious

food

Pet’s houses

Accessories

Products

Preventing and curing medicines Vaccine

Products

Campaigns

Initial customers Marketing Sales Finance

Customers

Relationship Direct surveys

Marketing

Direct marketing Indirect marketing Pets’ golden day

Sales

Direct sale Online

Financial Analysis

Initial capital-Infrastructure: 20.5 billions

-- Building cost-- Furniture cost-- Medical equipments

-Products imported: 850 millions-- Cages, toys, clothes, foods…-- Medicine and vaccine

Expenses: Promotion and sample fees: 400 millions Staff’s salary: 200 millions/months

Financial Analysis

Income and Expenses in the first month

Revenue: 200,000,000 include: Products: 1,500 x 80,000 = 120,000,000 Services: 200 x 400,000 = 80,000,000

Expenses: 310,000,000 Salary: 200,000,000 Advertising & Products sample: 100,000,000 Electricity and Water costs: 10,000,000

Cash flow forecast

Financial Analysis

January 31 February 28 March 31 April 30 May 31 June 30

Cash of Start of Project

1,700,000,000

Cash in for Month 200,000,000 220,000,000 246,000,000 283,000,000 334,000,000 407,000,000

Cash out for Month 310,000,000 280,000,000 280,000,000 270,000,000 270,000,000 250,000,000

Monthly Cash Flow from Operation

(110,000,000) (60,000,000) (34,000,000) 13,000,000 64,000,000 157,000,000

Cumulative Cash Balance

(110,000,000) (170,000,000) (204,000,000) (191,000,000) (127,000,000) 30,000,000

Management

CEO

Finance

Assistants

Marketing

Staffs

Sales

Staffs

R&D

Assistants

HR

Staffs

Medical Expert

Assistants

Veterinarians

Thank you for your attention