The Yahoo Taxonomy Model

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1 [email protected] Information Information Architecture Architecture Designing and Organising Digital Information Spaces Designing and Organising Digital Information Spaces Part III. Advanced Navigation & Search Part III. Advanced Navigation & Search

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Information Architecture Designing and Organising Digital Information Spaces Part III. Advanced Navigation & Search. The Yahoo Taxonomy Model. An informal count suggests more than 67,000 categories in Yahoo with roughly 4 to 8 levels of hierarchy between the main page and actual content. - PowerPoint PPT Presentation

Transcript of The Yahoo Taxonomy Model

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Information Architecture Information Architecture Designing and Organising Digital Information SpacesDesigning and Organising Digital Information Spaces

Part III. Advanced Navigation & SearchPart III. Advanced Navigation & Search

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The Yahoo Taxonomy Model

An informal count suggests more than 67,000 categories in Yahoo with roughly 4 to 8 levels of hierarchy between the main page and actual content.

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Faceted Classification

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Wine.com by the NumbersFacet # of Vocabulary Terms

Type 46

Region 16

Winery 750

Price 6

Ratings 6

Total Terms 824

Total Combinations 19,872,000

4 facets with 10 nodes each have the same discriminatory power as one hierarchy of 10,000 (104) nodes. Joseph Busch

Taxonomy Strategies

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Common FacetsFacets Description

Topic Enterprise-wide subject hierarchy.

Content Type Formats that are meaningful to employees.

Products & Services Complete range of products and services.

Industry Broad market categories.

Organization Businesses, functions, departments (authors/owners).

Country & Location Geographic indicator of intended audience.

Audience Intended users of content and services.

Languages Language of documents.

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The Influence of Assortment Structure on Perceived Variety and Consumption Quantities by Kahn and Wansink, Journal of Consumer Research (article)

• It is widely assumed across disciplines that increasing the actual variety of an assortment increases the quantity consumed. We show, however, that the perceived variety of an assortment also robustly drives consumption even when actual variety is unchanged.

• For small sets, disorganized assortments may appear to have more perceived variety, but the opposite might be true for assortments with a large mix of different options.

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Buying Info14 Screens300 Links3,000 Words

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Interaction Design for Recommender Systemsby Kirsten Swearingen & Rashmi Sinha, SIMS, UC Berkeley (article)

• Tested 11 systems including Amazon, RatingZone, Sleeper, MovieCritic, Reel, CDNow, Mood Logic, and Media Unbound

• Two factors emerged as strongly affecting levels of user trust: familiarity with recommended items and transparency of system logic.

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“Intuitively, pages that are well cited from many places around the web are worth looking at.”Sergey Brin & Larry Page

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To ConnectPeter Morville

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Semantic Studios

http://semanticstudios.com/

Asilomar Institute for Information Architecture

http://aifia.org/

Findability

http://findability.org/