The WWF’s ne Planet Living campaignThe WWF’s ne Planet Living campaign--

Moscow, Russian Federation, 14/11/08Moscow, Russian Federation, 14/11/08

Gaël LéopoldManager, Corporate PartnershipsCoordinator, OPL Francophone EuropeWWF International

The WWF Living Planet reportThe WWF Living Planet report

Global impactGlobal impact

Ecological footprint - definitionEcological footprint - definition

• 13.6 billion hectares available for 6.5 billion human beings

• fair share of the earth’s ressources = 2.1 hectares per person

Some ecological footprintsSome ecological footprints

USA : 4.5 planetsUSA : 4.5 planets

France: France: 2.3 planets2.3 planets

Russian Federation : 1.8 planetsRussian Federation : 1.8 planets

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Example of European ecofootprintExample of European ecofootprint

BedZED – satellite view BedZED – satellite view

BedZED – pilot project BedZED – pilot project

BedZED – energy BedZED – energy

BedZED – pilot project BedZED – pilot project

BedZED – pilot project BedZED – pilot project

BedZED – pilot project BedZED – pilot project

BedZED – pilot project BedZED – pilot project

BedZED – pilot project BedZED – pilot project

One Planet LivingOne Planet Living

The OPL visionThe OPL vision

"A world in which people everywhere "A world in which people everywhere can lead happy, healthy lives can lead happy, healthy lives

within their fair share of the earth's resources."within their fair share of the earth's resources."

The OPL aimThe OPL aim

To promotepromote One Planet Living to:

Businesses,

Individuals,

Governments,

... to... to bring changes.bring changes.

The framework – 10 OPL principlesThe framework – 10 OPL principles

Sustainability Action Plan – SAP

PRINCIPLE CHALLENGE ONE PLANET LIVING STRATEGY

Zero CarbonReduce carbon dioxide emissions from buildings to zero

Implement energy efficiency in buildings and infrastructure; supply energy from renewable sources

Zero Waste

Minimise waste generation and reduce flows of waste to landfill to zero

Reduce waste through design; encourage re-use; recycling and composting; generate energy from waste cleanly; eliminate the concept of waste as part of a resource-efficient society

Sustainable TransportMinimise carbon dioxide emissions from transport

Provide transport systems and masterplanning which reduce dependence on fossil fuel use, e.g., by cars and airplanes.

Local and Sustainable MaterialsMinimise negative environmental impact of materials used in construction and products

Optimise use of local, reclaimed and recycled materials; utilise low and zero toxicity materials and local sourcing

Local and Sustainable Food

Minimise environmental degradation and greenhouse gas emissions due to food production, processing, packaging and transport

Demonstrate and promote local and low input food production that has positive environmental benefits

Sustainable WaterMinimise negative environmental impact of water use and management

Implement water efficiency, re-use and recycling; minimise water extraction and pollution; foster sustainable water management in the landscape; restore natural water cycles

Natural Habitats and WildlifePrevent biodiversity loss and regenerate degraded environments

Protect or regenerate existing natural environments and the habitats they provide to fauna and flora; create new habitats

Culture and HeritageRetain and build on local cultural heritage and diversity

Protect or revive cultural heritage and the sense of local and regional identity, foster a new culture of sustainability

Equity and Fair TradeEnsure that impacts on other communities are positive

Prioritise equity and fair trade within the OPL Community to ensure it has a beneficial impact on other communities both locally and globally, notably disadvantaged communities

Health and Happiness Increase health and well-being

Promote healthy lifestyles and genuine physical, mental and spiritual well being via tailored community design and community engagement measures, as well as by delivering sound social and environmental outcomes.

UK•BedZED•Brighton•Gallions•London Project

Portugal• Mata de Sesimbra

South Africa• Johannesburg• Cape Town• Durban

China•Guangzhou•Shanghai

USA• Washington DC• New Orleans•California

The OPL flagship communities networkThe OPL flagship communities network

Abu Dhabi• Masdar

The urban project The urban project

Expected performancesExpected performances

• 40% less electricity

• -95% energy for heating

• -60% water heating

• CO2 neutrality

• -40% building waste

• -50% CO2 in construction

• 50% recycled materials

• 50% goods within 50 km

Engaging with business

One Planet Business

To help companies reduce their ecological footprint:

1. understanding a company’s EF

2. developing a Sustainability Action Plan

3. implementing selected strategies

4. monitoring and endorsement

One Planet Business

One Planet Business

Benefits for companies

BenefitsBenefits

• reducing charges (electricity, water, etc)

• positioning itself as a green products/services provider

• anticipating future stricter national and international regulations

• creating a positive dynamic among staff

• contributing to the overall effort against environmental disruption

For more information, please visit our website:

panda.org/oneplanetliving

www.

or contact me at gleopold@wwfint.org