The Writer's Guide to Local SEO

LocalSEOhttp://www.writingforseo.org/local-seo/

TheWriter'sGuideto

http://www.writingforseo.org/local-seo/

TheWriter'sGuidetoLocalSEO

WhatisLocalSEO?Let’sbeclearwhatImeanbyLocalSEO.It’snottheprocessofgettingasitetorankwellinthestandardorganicresultsfor‘japaneserestaurantsoho’or‘cleanerlittlehampton’,althoughthesekindofsearchesrankingwellwillgivethesitesomevaluablelocalsearchtraffic.Instead,we’retalkingaboutwhatyouneedtodotoappearinGoogle’sLocalSEOresultswhichappeartowardsthetopofitssearchengineresultspages.

Thissectionofresultsisoftencalledthe‘three-pack’,because–andthisisdeep –Googledisplaysamaximumofthreeresultsforeachsearch.That’sjustthreeopportunitiesforyourbusinesstoappearintheLocalSEOlistings.

Recently,Googlehasbeenexperimentingwithasliderinsteadofthethree-pack,butit’snotclearifGooglewillreplacethethree-pack.


Whyisthethree-packimportant?

2.TheLocalSEOresultsarericher(containmuchmoreinformation)thantheorganicresults.

1.It’sprominentonthescreen–alwaysatleastpartiallyvisiblewhentheresultspagefirstdisplays–andabovethemainorganicsearchresults

TheWriter'sGuideToLocalSEO

1.Getthedetailsright

NAP-Name,AddressandPhoneNumbermustbeconsistentWhichareadoyouserve?Whatdoesyourbusinessdo?Check-reallycheck-forduplicatelistingsonGoogle


CreateaGoogleMyBusinessPageGotoGoogleMyBusinessClickonthebigblueGetOnToGoogleButtonCheckyourbusiness'detailsAddyourbusiness'detailsifGoogledoesn'talreadyknowaboutyouCompletetheformClickContinue


StructuredDataMarkup

SetupyourschemausingSchemaCreatorTestyourschemacodeusingGoogleStructuredDataTestingTool


Off-pagefactors

CitationsLocalReviewsLinkBuildingLocaldirectoryentries

6.Don'tforgetyourSEOContentAnddon'tletupuntilyou'vedominatedthelocalmarketforyourbusiness'niche.


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The Writer's Guide to Local SEO

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