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comprehensive company listings

understand the mobile social gaming market

developers, publishers and platforms

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About this guide

The world of mobile social

games is one of the fastest

growing markets in the world

We've listed all the major

developers, publishers and

platforms

Use this guide help you keep

track of the key mobile social

games companies

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Index

Zynga

Gree

DeNA

1

2

3Independent mobile social game publishers, developers and platforms4

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ZyngaSocial game publisher that established itself on the Facebook platform with games such as

Farmville and Mafia Wars, and then went on to dominate the Facebook platform with 250 million

users as of May 2012. Zynga has since made a concerted effort to increase its mobile presence

with a number of high-profile acquisitions of mobile social game specialist studios. Following the

acquisition of OMGPOP Zynga’s active mobile users rose to 21 million. The company’s revenues

rose to $321 million in Q1 2012, largely on the back of its expansions into mobile.

OMGPOP

Developer of the hugely successful social mobile game Draw Something. Also

operates its own desktop social games platform. Was bought out by Zynga earlier in

the year.

Buzz Monkey

Game developer that began developing titles on consoles such as the Xbox 360 and

PS3, before moving onto smartphone games. Buzz Monkey was bought out last

month by Zynga and has now been rebranded as Zynga Eugene.

Wild Needle

Mobile game developer that was set-up to focus on games targeted at females. Wild

Needle was bought out by Zynga in May in a talent acquisition deal.

Astro Ape

Mobile social gaming developer based in New Jersey and founded in 2010. Astro Ape

developed popular social games such as Office Heroes before it was acquired by

Zynga in 2011.

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Zynga

Area/Code

Developer of popular Facebook and mobile games. Best known for Ubisoft’s CSI

Facebook game. Area/Code was bought out by Zynga at the beginning of last year.

GameDoctors

German based mobile game developer that created the popular Zombie Smash

game. GameDoctors was bought out by Zynga in January 2012.

Page 44 Studios

Game developer that began developing titles on the original PlayStation. Most

famous in the smartphone space for bringing World of Goo to iOS. Bought out by

Zynga at the end of 2011.

Asian market. Zynga acquired XPD in 2010.

Dextrose AG

German studio that developed the Aves HTML5 gaming engine, designed for high-

end graphics on HTML5 games. Zynga bought the company in 2010.

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GreeJapanese mobile game developer, publisher and social mobile game platform. Gree is one of the

largest and most profitable mobile social game companies in the world, recording profits of

$168.6m in Q3 and net sales of $529m. The company is currently making a big push into western

markets, following a number of acquisitions including Funzio and OpenFeint. Gree launched its

new global mobile social platform in May 2012, which will be integrating the OpenFeint platform by

the autumn. Gree aims to feature 60 new titles by the end of the year and amass a userbase of 1

billion.

OpenFeintMobile social gaming platform that lets players share scores, friends and recommendations. The

OpenFeint platform was one of the first social game platforms to achieve success in the mobile

space. It is now owned by Gree, which has plans to integrate it into its own eponymous platform.

PaprikaSouth Korean social mobile game developer, acquired by Gree earlier this year.

IUGOSan Francisco-based mobile developer that has developed social mobile games for a number of

major publishers including Capcom. Recently received an investment from Japanese publisher

Gree to bring games to Gree’s platform.

FunzioOne of the biggest and most profitable developers in the mobile social space. Developed the

successful Crime City IP. Now owned by Gree following a $220m acquisition.

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DeNAJapanese mobile game developer and publisher. DeNA is Gree’s biggest rival in Japan, with revenues of £1.8bn in

fiscal year ending March 2012. DeNA owns the Mobage mobile social game platform, which it developed with its

biggest western acquisition to date – San-Francisco developer Ngcomo. The publisher is now busy expanding the

Mobage platform and continuing to look westward, with content partnership deals with a variety of big name

publishers such as Disney. The company is also integrating Ngcomo’s Plus+ platform into Mobage. DeNA owns

some of the most popular mobile social IPs on the market, including Rage of Bahamut, which rocketed to the top of

the iOS app charts on its release last month.

Ngcomo

San-Francisco based developer of the some of the most popular mobile social games, including

WeRule and the Plus+ social platform. Ngcomo was bought out by Japanese publisher DeNA in

2010.

Gameview

California-based social mobile game developer that developed Tap Fish and Tap Mall. GameView

was acquired by Japanese publisher DeNA in 2010.

Grasshopper

Japanese mobile game developer that created the popular Frog Minutes mobile game. Recently

announced a partnership with DeNA to bring Frog Minutes to the Mobage platform.

Mobage

Mobage is currently one of the biggest social game platforms on iOS and Android devices. It’s

owned by Japanese publisher DeNA and incorporates DeNA subsidiary ngcomo’s Plus+ platform.

Plus+

iOS social mobile game platform owned by DeNA subsidary ngcomo. Plus+ has been integrated

into DeNA’s Mobage platform, although some games still carry the Plus+ branding.

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Independent mobile social game publishers, developers and platforms (Part 1)

Natural Motion

British Publisher with a heritage in console games engines, that recently raised $8m US to

expand – has published a range of mobile social games including Jenga, Icebreaker Hockey

and My Horse

Papaya

Beijing-based social mobile game platform and publisher that operates across iOS and

Android devices. Papaya claims over 25 million users on Android and has partnered with

numerous developers, including Kiloo and Bulkpix.

EA

EA is one of the biggest videogame publishers in the world and has made a concerted effort

to break into the mobile social games market with its Sims franchise, Origin platform and

purchases of mobile social game companies such as PlayFish and Chillango.

Origin

EA’s social gaming platform that encompasses mobile and desktop games. Origin supports in-

game achievements and leaderboards across a number of EA mobile games, such as

Scrabble and Deadspace.

PlayPhone

Mobile content publisher that runs the PlayPhone Social mobile gaming platform. PlayPhone

claims 3 million users on its platform, which runs across iOS, Android and Windows Phone.

PlayPhone features its own virtual currency and allows cross operating system multiplayer.

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Independent mobile social game publishers, developers and platforms (Part 2)

Scoreloop

Mobile social gaming platform that offers similar leaderboard, friend-tracking and

achievements features to other platforms such as OpenFeint. Scoreloop operates across

Android, iOS and BlackBerry and was acquired last year by RIM.

Skillpod

South African social and casual games publisher and platform. Recently began developing a

new mobile social game platform that will allow multiplayer gaming between desktop

Facebook users and mobile gamers, which is expected to roll out this summer.

Game Center

Apple’s proprietary social games platform that’s pre-installed on iOS devices. Lets gamers

add friends, track high scores and earn achievement points. Claims 65 million sign-ups.

entag!

Recently launched (January 2012) Japanese mobile social game platform. Owned by MTI.

Unlike Gree and DeNA, entag! appears to be focusing on the Japanese domestic market

rather than expanding westward.

Kabam Inc

Publisher and developer of massively multiplayer social games on desktop platforms.

Recently moved into the mobile space with the successful Kingdoms of Camelot iOS game.

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Independent mobile social game publishers, developers and platforms (Part 3)

SGN

Social game developer and publisher with over 150 million users across mobile and desktop

platforms. Formally known as Mindjolt and led by former MySpace founders.

Gameloft

One of the oldest videogame publishers that focuses exclusively on mobile games.

Headquartered in France, Gameloft claims 45 million monthly active users across its titles.

Gameloft Live

The recently launched mobile social games platform owned by French publisher Gameloft.

Currently only available on Android, Gameloft Live lets users create avatars and keep up-to-

date with Gameloft games.

Gamevil

One of South Korea’s biggest mobile game developers and publishers. Gamevil recently

announced that over 90% of its revenue now comes from in-app purchases.

CrowdStar

Social game developer and publisher that made a name for itself on Facebook’s platform, but

is now scaling back its desktop activities and moving strongly into the mobile space. Recently

announced partnerships to expand into the Chinese and South Korean markets.

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Independent mobile social game publishers, developers and platforms (Part 4)

CyberAgent

Japanese developer and publisher that creates social games for mobile and Facebook, as

well as the FreeAppKing game promotion network run by its US arm.

Hangame

South Korean mobile game platform and publisher that specialises in casual games and

massively multiplayer titles. Hangame operates in China as ‘Ourgame’ and in the US as ‘Ijji’.

The9

Chinese developer of mobile and PC massively multiplayer games. Used to own the World of

Warcraft license in China. Now making a big push into the mobile space with its Game Zone

platform.

Game Zone

Mobile social gaming platform owned by Chinese publisher The9. Powered by the OpenFeint

platform and boasts over 600 titles from 500 developers.

Renren

Chinese social gaming platform. Recently announced a partnership with DeNA to bring a

number of titles from the Mobage platform to RenRen’s new mobile platform.

GameInsight

Russian social and mobile game developer that has over 14 studios. Developer of Android title

Paradise Island and iOS game My Country.

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Independent mobile social game publishers, developers and platforms (Part 5)

Wooga

German developer that made a name for itself with a number of popular social Facebook

games. Recently began porting its games to mobile.

Storm8

One of the most popular independent social gaming publishers. Creators of iMobsters and

owner of subsidiary Team Lava. Storm8 recently announced it had surpassed 300m

downloads.

Team Lava

Claims to be the leading mobile social game developer on iOS. Created popular ‘Story’

franchise, including Bakery Story, Restaurant Story and City Story. Owned by Storm8.

TinyCo

One of the most popular social mobile game developers. Responsible for TinyZoo, TinyPets

and TinyVillage mobile games. Based in San Francisco. Launched a $5m fund to help mobile

developers.

Glu

Mobile games developer based in San Francisco and founded in 2001. Glu operates

successful social game Bugs Village and recently announced a deal with Blammo to expand

its social game portfolio.

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Independent mobile social game publishers, developers and platforms (Part 6)

Glu Network

Glu Network is the social platform run by Glu. The platform lets gamers earn achievement points on

Glu games, interact with the community and earn rewards.

iWin

Multiplatform casual game developer and publisher with an established presence in the desktop

space through its own casual game portal. Recently signed partnership deal with Gree to bring

mobile game’s to Gree’s platform.

Ubisoft

Established console game developer that also has a strong presence in the mobile space. Signed a

partnership with Gree to bring integrate its mobile games into Gree’s social platform.

Haypi

Chinese developer that focuses on massively multiplayer mobile games. Haypi recently entered into

a content partnership with the Gree platform. Responsible for the popular Haypi Kingdom iOS

game.

Wizcorp

Mobile game developer based in Japan that specialises in HTML5 games. Gree invested in Wizcorp

in April this year just before it launched its new social platform.

2K Games

Publisher of a number of leading videogame franchises on console platforms. Recently announced

a partnership to bring its Pirates and Civilization franchises to Gree’s social platform

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