The world’s most powerful brands

The World’s Most Powerful Brands

2013

By

**ULTIMATE BEES**Rockers Team

# 10 – Cisco Systems

Market Cap : $ 116.9 B

Industry: Communications EquipmentFounded: 1984Country: United StatesCEO: John ChambersEmployees: 66,639Sales: $47.25 BHeadquarters: San Jose, California

Forbes Lists

#80 Global 2000#188 in Sales#48 in Profit#261 in Assets#46 in Market value

Company Profile:

Cisco Systems, Inc. designs, manufactures, and sells Internet

protocol (IP)-based networking and other products related to

the communications and information technology (IT) industry

and provide services associated with these products and their

use.

It provides a line of products for transporting data, voice, and

video within buildings, across campuses, and around the

world.

#9 - BMW Group

Market Cap: $59.96 B

Industry: Auto & Truck ManufacturersFounded: 1916Country: GermanyCEO: Norbert ReithoferEmployees: 105,876Sales: $98.82 B

Forbes Lists#55 Global 2000#64 in Sales#73 in Profit#163 in Assets#125 in Market value

Company Profile:

BMW AG is a Germany-based holding company and

automobile manufacturer that focuses on the worldwide

automobile and motorcycle markets.

The Company divides its activities into the three main

segments Automobiles, Motorcycles and Financial Services.

It owns three brands: BMW, MINI and Rolls-Royce.

#8 – General Electric


Industry: ConglomeratesFounded: 1892Country: United StatesCEO: Jeffrey ImmeltEmployees: 305,000Sales: $147.36 BHeadquarters: Fairfield, Connecticut

Forbes Lists#4 Global 2000#21 in Sales#24 in Profit#44 in Assets#6 in Market value#90 Innovative Companies

Company Profile:

General Electric Company (GE) is a diversified technology and

financial services company.

The products and services of the Company range from aircraft

engines, power generation, water processing, and household

appliances to medical imaging, business and consumer financing

and industrial products.

It serves customers in more than 100 countries.

Its segments include Energy Infrastructure, Aviation, Health care,

Transportation, Home & Business Solutions and GE Capital.

#7 – McDonald’s


Industry: RestaurantsFounded: 1955Country: United StatesCEO: Donald ThompsonEmployees: 440,000Sales: $27.57 BHeadquarters: Oak Brook, Illinois


Company Profile:

McDonald's Corporation franchises and operates

McDonald's restaurants in the global restaurant

industry.

These restaurants serve a menu at various price points

providing value in 119 countries globally.

As of December 31, 2011, of the 33,510 restaurants in

119 countries 27,075 were franchised or licensed 6,435

were operated by the Company.

#6 – Intel


Industry: SemiconductorsFounded: 1968Country: United StatesCEO: Paul OtelliniEmployees: 105,000Sales: $53.34 BHeadquarters: Santa Clara, California


Company Profile:

Intel Corporation designs and manufactures integrated digital technology

platforms.

A platform consists of a microprocessor and chipset.

The Company sells these platforms primarily to original equipment

manufacturers (OEMs), original design manufacturers (ODMs), and industrial

and communications equipment manufacturers in the computing and

communications industries.

The Company's platforms are used in a range of applications, such as personal

computers (PCs) (including Ultrabook systems), data centers, tablets,

smartphones, automobiles, automated factory systems and medical devices.

#5 – Google


Industry: Computer ServicesFounded: 1998Country: United StatesCEO: Larry PageEmployees: 53,861Sales: $50.18 BHeadquarters: Mountian View, California

Forbes Lists#68 Global 2000#176 in Sales#38 in Profit#263 in Assets#3 in Market value#24 Innovative Companies (#7 in 2011)

Company Profile:

Google Inc. (Google) is a global technology company focused on

improving the ways people connect with information.

The Company generates revenue primarily by delivering online

advertising.

As of December 31, 2011, the Company's business was focused on areas,

such as search, advertising, operating systems and platforms, and

enterprise.

Businesses use its AdWords program to promote their products

and services with targeted advertising.

In May 2012, Google acquired Motorola Mobility Holdings, Inc. As of

January 2012, over 90 million people had joined Google+

#4 – IBM


Industry: Computer ServicesFounded: 1911Country: United StatesCEO: Virginia RomettyEmployees: 466,995Sales: $104.51 BHeadquarters: Armonk, New York


Company Profile:

International Business Machines Corporation (IBM) is an information

technology (IT) company.

IBM operates in five segments: Global Technology Services (GTS),

Global Business Services (GBS), Software, Systems and Technology

and Global Financing.

GTS provides IT infrastructure services and business process services.

GBS provides professional services and application management

services. Software consists of middleware and operating systems

software.

#3 – Coca-Cola


Industry: BeveragesFounded: 1892Country: United StatesCEO: Muhtar KentEmployees: 150,900Sales: $48.02 BHeadquarters: Atlanta, Georgia


Company Profile:

The Coca-Cola Company, incorporated on September 5, 1919, is a

beverage company.

The Company owns or licenses and markets more than 500

nonalcoholic beverage brands, primarily sparkling beverages but also a

variety of still beverages, such as waters, enhanced waters, juices and

juice drinks, ready-to-drink teas and coffees, and energy and sports

drinks.

It owns and markets a range of nonalcoholic sparkling beverage

brands, which includes Coca-Cola, Diet Coke, Fanta and Sprite.

#2 – Microsoft


Industry: Software & ProgrammingFounded: 1975Country: United StatesCEO: Steven BallmerEmployees: 94,000Sales: $72.93 BHeadquarters: Redmond, Washington

Forbes Lists #41 Global 2000#105 in Sales#18 in Profit#202 in Assets#10 in Market value

Company Profile:

Microsoft Corporation is engaged in developing, licensing and supporting a

range of software products and services.

The Company also designs and sells hardware, and delivers online advertising

to the customers.

It operates in five segments: Windows & Windows Live Division (Windows

Division), Server and Tools, Online Services Division (OSD), Microsoft

Business Division (MBD), and Entertainment and Devices Division (EDD).

The Company' products include operating systems for personal computers

(PCs), servers, phones, and other intelligent devices; server applications for

distributed computing environments; productivity applications; business

solution applications; desktop and server management tools.

#1 – Apple


Industry: Computer HardwareFounded: 1976Country: United StatesCEO: Timothy CookEmployees: 72,800Sales: $164.69 BHeadquarters: Cupertino, California

Forbes Lists#15 Global 2000#15 in Sales#2 in Profit#141 in Assets#1 in Market value#26 Innovative Companies (#5 in 2011)

Company Profile:

Apple Inc. (Apple) designs, manufactures and markets mobile

communication and media devices, personal computers, and portable

digital music players, and sells a variety of related software, services,

peripherals, networking solutions, and third-party digital content and

applications.

The Company's products and services include iPhone, iPad, Mac, iPod,

Apple TV, a portfolio of consumer and professional software applications,

the iOS and OS X operating systems, iCloud, and a variety of accessory,

service and support offerings.

The world’s most powerful brands

Business

Transcript of The world’s most powerful brands