1Google Confidential and Proprietary

The World’s Largest Focus GroupHow to succeed as part of the YouTube community

April 2008Hunter WalkHead of Product Management, YouTube

2Google Confidential and Proprietary

What’s YouTube?

A place where people share authentic moments

3Google Confidential and Proprietary

What’s YouTube?

And their aspirational hopes…..

4Google Confidential and Proprietary

What’s YouTube?

And sometimes the weird, wacky and wonderful !

5Google Confidential and Proprietary

Advertisers, media and community come together

6Google Confidential and Proprietary

The Numbers

Hundreds of millions of users

worldwide

Hundreds of millions of

playbacks daily

10+ hrs/min 19 countries

7Google Confidential and Proprietary

The Secrets of YouTube

8Google Confidential and Proprietary

Become part of our community

• Discovery– Good metadata – not corporate speak

– Your Channel Page – subscriptions are your friend

Remember you try to make a viral video, but they make a video viral !

• Engage– Participate - respond to comments, favorite other’s videos

– Reach out to YouTube influencers

• Extend– Generate off-YouTube embeds

– Lots of content - authenticity

9Google Confidential and Proprietary

See you on

hunter@youtube.com