MANIFESTOWORLD WIDE WEBthe

HOW TO WIN IN A BRAVE, NEW APP-DRIVEN WORLD.

app!

In 2008, everyone thought apps were a fad. They couldn’t have been more wrong. Apps have become the dominant way we interact with information—and the world.”

Raj Aggarwal, Localytics CEO“

48,000APPS ARE DOWNLOADED FROM

THE APPSTORE EVERY 60 SECONDS.

Mashable, 2014

Statista, October 2013

Jul 08 Jul 09 Jun 10 Jul 11 Jun 12 Oct 13

60

30

15

51.50.01

60BILLION

THE NUMBER OF DOWNLOADS APPLE’S APP STORE REACHED IN <5 YEARS.

DOWNLOADS (in billions)

Apple, 2013

Nielsen, 2014

41APPS ARE INSTALLED ON THE AVERAGE US SMARTPHONE.

Portio Research, March 2013

7.2 BILLION

EARTH’S POPULATION:

4.4 BILLION

THE PROJECTED NUMBER OF APP USERS GLOBALLY, BY THE END OF 2017:

22 MIN.

60.3 MIN. AMOUNT OF TIME PER DAY THE AVERAGE US MOBILE CONSUMER SPENDS WITH APPS.

00:22

The amount of time the average US

mobile consumer spends per day with

apps:

AMOUNT OF TIME PER DAY THE AVERAGE US CONSUMER SPENDS ON THE MOBILE WEB.

Nielsen & Comscore, 2014

Nielsen, 2013

OUR APP-ETITE IS GROWING.

35

70

105

140

2013 2014

Time Spent with AppsTime Spent with Mobile Web

2013 2014

Apple, January 2014

$10 BILLION

!TOTAL APP REVENUE FOR THE APP STORE IN 2013. OVER $1B OF THAT WAS IN DECEMBER ALONE.

ABI Research, March 2013 & Portio Research, March 2013

$92 BILLION PROJECTED GLOBAL APP REVENUE BY 2018.

$27B

2016 2017 2018

$63B

$92B

Gartner, 2014

PROJECTED WORLDWIDE MOBILE AD REVENUE BY 2017.

$42BILLION

$50KDAILY REVENUE EARNED BY MAKE IT RAIN (GAMING APP) FROM ADVERTISING + IN-APP PURCHASES.

VentureBeat, May 2014

Distimo, December 2013

92%

PROPORTION OF REVENUE BASED ON IN-APP PURCHASES IN THE APP STORE IN 2013.

eMarketer, 2013

BRAVE NEW WAYS…of EMERGING MARKETS

where apps are being used in

& the brave new world

let’s not forget

SELLING SHEEP

LIKE

on Instagram.

HOUSTON, WE HAVE A PROBLEM.

20 MILLION

THE NUMBER OF RESULTS ON GOOGLE FOR THIS POPULAR SEARCH:

20%THE PERCENTAGE OF USERS WHO ONLY OPEN AN APP ONCE.

Localytics, 2014

60%THE LIKELIHOOD THAT AN APP USER WHO DOESN’T RETURN WITHIN 7 DAYS WILL NEVER RETURN.

Localytics, 2014

Appiterate, November 2013

Forced social logins

Privacy concerns

Intrusive ads

Bad UI/UX

Freezing

Complex registration

Annoying notifications 71%

68%

48%

42%

29%

23%

19%

TOP 7 REASONS WHY PEOPLE UNINSTALL MOBILE APPS*

*AS A % OF ALL RESPONDENTS.

EACH PARTICIPANT MENTIONED

THREE REASONS.

25% THE PERCENT INCREASE OF IN-APP PURCHASES BY LOYAL USERS VS. AVERAGE USERS.

Localytics, 2012

TO WINNING IN THIS BRAVE, NEW APP-DRIVEN WORLD?

SO WHAT’S THE SECRET

APPS THATMAKEROCK!

MAKE ITPERSONAL.

JETSETTER

MAKE IT ENGAGING.

TWO DOTSSWARMUP

MAKE IT BI-DIRECTIONAL.

GOGOBOT

APP-IFIEDWORLD?ARE YOU READY FOR THE

LEARN MORE ABOUT MAKING APPS THAT ROCK:

LOCALYTICS.COM