The world of mobile Content
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Transcript of The world of mobile Content
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Date 10/04/2023 | | 1Multichannel Development Team - UX
Union8810un
The world of mobile content
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Date 10/04/2023 | | 2Multichannel Development Team - UX
The C
“consumers look to their mobile devices to
maximize absolutely every moment
”
The challenge & opportunity:
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Date 10/04/2023 | | 3Multichannel Development Team - UX
Union8810un
Vast, varied, specialised, personalised....
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Date 10/04/2023 | | 4Multichannel Development Team - UX
![Page 5: The world of mobile Content](https://reader034.fdocuments.in/reader034/viewer/2022051610/5486d34ab4af9fc72b8b4786/html5/thumbnails/5.jpg)
Date 10/04/2023 | | 5Multichannel Development Team - UX
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Date 10/04/2023 | | 6Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours that will impact how people want and expect to consume editorial content on mobile, as well as what opportunities this offers us
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Date 10/04/2023 | | 7Multichannel Development Team - UX
Union8810un
2.Mobile design patterns - how best to apply this to presenting editorial content and integrating an ecommerce journey
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Date 10/04/2023 | | 8Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours
Socially curated
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Date 10/04/2023 | | 9Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours
Socially curated+ newness
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Date 10/04/2023 | | 10Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours
Socially curated+ ecommerce
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Date 10/04/2023 | | 11Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours
Socially curated+ ecommerce+ exclusivity
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Date 10/04/2023 | | 12Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours
Connectivity
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Date 10/04/2023 | | 13Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours
Connectivity+ Always on+ Content push+ Language+ Newness
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Date 10/04/2023 | | 14Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours
Connectivity+ Content size
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Date 10/04/2023 | | 15Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours
Snacking & Showrooming
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Date 10/04/2023 | | 16Multichannel Development Team - UX
Union8810un
1.Mobile specific behaviours
Snacking+ Video
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Date 10/04/2023 | | 17Multichannel Development Team - UX
Union8810un
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Date 10/04/2023 | | 18Multichannel Development Team - UX
Union8810un
2.Mobile editorial design patterns
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Date 10/04/2023 | | 19Multichannel Development Team - UX
The integration of ecommerce:Storytelling & Seductionvs. Function
2.Mobile editorial design patterns
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Date 10/04/2023 | | 20Multichannel Development Team - UX
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Date 10/04/2023 | | 21Multichannel Development Team - UX
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Date 10/04/2023 | | 22Multichannel Development Team - UX
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Date 10/04/2023 | | 23Multichannel Development Team - UX
The horizontal & vertical
SwipePullRotationTransparency
2.Mobile editorial design patterns
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Date 10/04/2023 | | 24Multichannel Development Team - UX
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Date 10/04/2023 | | 25Multichannel Development Team - UX
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Date 10/04/2023 | | 26Multichannel Development Team - UX
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Date 10/04/2023 | | 27Multichannel Development Team - UX
Image led - more about setting the scene
2.Mobile editorial design patterns
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Date 10/04/2023 | | 28Multichannel Development Team - UX
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Date 10/04/2023 | | 30Multichannel Development Team - UX
2.Mobile design patterns1.
Mobile specific behaviours