The World of Content Strategy
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Transcript of The World of Content Strategy
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New Media Symposium :: The World of Content Strategy
April 25, 2009
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L t’ t HUGE fLet’s get HUGEy for a sec
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Wh t d C t tWhat does a Content Strategist do?Strategist do?
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A website can be compared to the human body
IA/ID creates the structure CS creates the lifebloodMotion via 2D space Makes the site feel ‘alive’
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pCreates spatial (functional) conditions and limitations Creates meaningful content program and makes
rules for relationships between digital objects
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User Experience roles spectrump p
VD copywritingID IA CS
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What is a Content Strategist?
• A curator of digital objects
g
A curator of digital objects
• A “preditor”A preditor
• An innovator of interaction design / layout:• An innovator of interaction design / layout:“an ID without owning wireframes”
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E d i f !Everyday is fun!
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Product strategyProduct strategy
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Site inventories and audits
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Taxonomies and site structure
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Editorial strategiesg
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Content placement on wireframesp
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Analytics for planning & assessingy p g g
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Other core responsibilities
1. Stakeholder & user research
p
2. SEO strategies
3. Metadata strategies
4. Migration plansg p
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G tti i t th biGetting into the biz.
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Finding the right fit
1. Consider your subject matter expertise
g g
1. Consider your subject matter expertise
2. Find an agency or company that builds the
type of sites you want to work on
3 Know the basic deliverables you will have to3. Know the basic deliverables you will have to
create
4. Get involved in local networking groups
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NYC CS Facebook Groupp
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Linked-In Groupp
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Thank you!
www.hugeinc.com45 Main Street, 2nd floorBrooklyn, NY 11201
Call us.Phone: +1 718 625 4843Fax: +1 718 625 [email protected]
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