1The

wo

rld

mer

it p

lan

22

3We are the constructive alternative to a potentially destructive disenfranchised youth.

When so many of the upcoming generation are marginalized and unemployed, we are motivating and

deploying young people from all backgrounds to make positive change.

OUR MISSION:TO UNLEASH THE UPCOMING GENERATION TO

CREATE WAVES OF CHANGE.

4We are striving to be the leading youth movement tackling the United Nations Sustainable Development Goals.

Everyone has the responsibility for improving the world. After we engage diverse young people we will empower them to collaboratively make a significant contribution to achieving

each of the 17 SDGs and their 169 sub targets.

OUR VISION:TO FIGHT COMPLEX GLOBAL ISSUES BY

BUILDING CONFIDENCE, RAISING ASPIRATION, AND CONNECTING DIVERSE PEOPLE OF MERIT.

5World Merit Ghana during a SDG awareness campaign, April 2016. 5

6Nobel Peace Prize winner Malala Yousafzai spends World Merit Day with thousands of Merit Members. July 24th 2014.

6

77

no drop to weakened knee,we fight odious

inequality.

8With our aims to build an army of youth role models (at least one in every community), storytelling is incredibly important. Equally important is ensuring we thoroughly measure the inspired impact of our members and programs. We are improving our metrics all the time and here are some that tell the story of the last few years of World Merit.

STORIES and STATS

104,768 registered on the first beta version of the World Merit Hub,

our bespoke social media platform. Over 12,700 have registered on the second version of the platform in the first 6 months since launch in late 2015.

119 Country Offices as of May 2016.

And 21 fully functioning Country Councils as of May 2016 from Indonesia to Nigeria to Iceland.

8

9164,468 people participated and registered for the first runs of our global ambassador campaign. This process found 4 global ambassadors each of whom traveled the world for a year reporting on global issues and connecting our community.

50 millionSocial reach across all our online platforms. Hundreds of

thousands have been engaged directly offline.

80,606 Facebook followers across our global and country accounts as of May 2016.

11,698Twitter followers across our global and country accounts as of May 2016.

2,000+ World Merit events to date, from beach clean-ups in the Philippines, to gender equality projects in India, and marches for education in Nigeria and Bangladesh.

9

10

Epic Stories

Ghana - SDG Awareness Campaign

World Merit Ghana has hosted many events to engage Ghanaian youth in the United Nations Sustainable Development Goals. The organised workshops have reached all areas of their country and there are many events still being delivered. On April 16th 2016, World Merit members from other countries joined an event in Accra that has mobilized over 200 young Ghanaians into action. Written feedback from these events state that attending individuals are excited to be part of a constructive movement for change.

Iraq - Highlight Inequality

Challenged by World Merit HQ to host an event that

either showcases merit or highlights inequality, three of our community members in Baghdad translated our literature into Arabic and filmed themselves

passing it out in a market place. They spoke to a large group about how the people of Iraq needed to start working with the rest of the world to rebuild their economy and standing. Their video rallied thousands from Egypt and Iraq into our community and can be found on the World Merit Youtube Channel.

9,000 people reached

500 papers handed out

4,326 sign ups to world merit

30 volunteers

8,237 Merit Iraq Followers

12,000 young ghanaians reached

100 workshops hosted & planned

3000 pledges signed so far

42 committed volunteers

304 Merit Ghana twitter followers

11

World merit

day2015

On July 24th 2015, people from all around the world organised film screenings of the documentary Planetary, focusing on climate action and responsible consumption, followed by debates, Q&As and sustainable projects. For 24 hours, World Merit Country Offices and Councils worked and supported each other in their events.

96 core global events

67 countries hosting(120 joined online)

98,000+ youth participants

incredible india...India led the way on World Merit Day 2015, their stats are remarkable.

60,250 indian youth participants

14 cities from Bangalore to delhi

302,506 newspaper bags made

6 other countries produced bags

1400 volunteers organised

Planetary screening and World Merit Climate Debate under destroyed Boudhanath Stupa after the Nepal Earthquake of April 25th.

11

12

World Merit Fellowship Program participants representing 17 countries enjoy a moment before our event in the British Parliament, August 2014.

12

13

NO SITTING WITH DECOMPOSING

DREAMS, WE LIVE EVERY MOMENT.

13

14

There is an ever deepening reservoir of untapped young talent and diversity. Whilst disenfranchised and dangerous actions spill over from the edges we are here to be a pipeline for volume opportunities and flow

global youth into being collaborative and constructive. Our community convenes both online and offline.

1. BUILDing A global community for change

Target

We are looking to quickly move from 100,000 to 1 million registered members representing every country by 2018. These are to be visible activists for the Sustainable Development Goals.

Budget required

$300,000 is needed to build an engaging World Merit mobile app.

$700,000 is needed to build version three of our community platform and improve functionality and speed. There will be ongoing costs of employing a tech development team.

Target

We are looking to have an active Country Council in 150 countries by 2018, with

Country Council Presidents who know their responsibilities and manage active City Chapters in every major city.

Budget required

$2,250,000 is needed to provide start-up funds and marketing budget for 150 Country Council Presidents and their country fundraising teams. This team is crucial to extending and selling opportunities to global youth, many of which will be revenue generating.

Offline

We have already built an important worldwide network of country and city chapters with volunteer offices in 119 countries and 21

established country councils. This enables us to have unique reach and we intend to quickly grow and strengthen this important network.

OnlineOur version two bespoke social media platform connects members across beliefs and borders. It helps frame communication and ideas for the Sustainable Development Goals and showcases engaging actions and opportunities.

15

rising beyond

beliefs & borders.

World Merit Ghana members deliver a World Merit Smile Project with local

underprivileged children.

15

16

2. A RANGE OF accessible OPPORTUNITIES

World Merit are growing a portfolio of opportunities including jobs, internships, conferences, cultural exchange programs, mentoring, and other initiatives that help build confidence, raise aspiration, and grow

revenue that supports our delivery.

To earn key opportunities a World Merit member has to show their merit to be eligible. This way we can have tens of thousands of small actions inspired by a sole opportunity. Confidence is grown and value shows itself

clearly on the resume of each individual.

Target

To run a key annual campaign to identify the World Merit Global President (WMGP). This highly prized opportunity has inspired over 160,000 young global citizens to demonstrate their merit. We know this inspires membership and profile for World Merit.

To deliver a unique opportunity on a monthly basis. Winning a challenge may mean mentoring from Richard Branson or an internship on Wall Street, but the real value is bringing thousands to our community and to the idea of being activists for social good.

To have accessible opportunities for every World Merit member. These are to be aligned to a meaningful purpose and the Sustainable Development Goals. These opportunities are to be revenue generating.

Budget requirements

$90,000 is needed for the World Merit Global President campaign 2016. This is a key sponsorship opportunity.

Unique and exciting opportunities including internships, jobs, meetings with high profile figures, cultural exchange

ideas, and others may be provided as in-kind sponsorship. See examples

A donation or investment in World Merits

marketing budget would help us grow and engage 1 million young activists in the coming years, a goal we share with the United Nations.

17

Financial Literacy ChallengeDriveWealth, a US based financial broker needed an intern to focus on financial literacy around the world.The World Merit community were challenged to pass an online course, and then teach a workshop to local school children.

150 workshops

10,000+ attendees

1000 quiz results

Clean and Conserve Water ChallengeProject WET, an international charity for water education, wanted to increase their global reach for their material and sponsored a fully funded cultural exchange program for the person with the most impactful workshop.

80 workshops

5,000+ attendees

500 quiz results

Most Awesome Entrepreneur Challenge1Life Fully Lived organises conferences to dream, plan and live your best life. They had one funded trip and 6 paid tickets to give away for the most awesome entrepreneur. We asked our community to tell their journey as entrepreneur.

50 (Video) entries

20,000+ people reached

7 winners

The Ubuntu People ChallengeAlquity, a business aiming to transform how people invest, had a funded opportunity in Ghana to give away. We asked our community: how can business be a force for good? They told their story and spread the word.

200 entries (ALL TYPE OF MEDIA)

50,000+ people reached

10 judges (INCL. RICHARD BRANSON)

Aime from France (the winner) in Ghana.

Supriya from India (the winner) during one of her many workshops.

Aqib from India (one of the two winners) during one of his many workshops.

Reyna (winner) from Mexico at SwapMeet

18

Merit360 is to be the worlds most prestigious gathering of diverse global youth who come together to tackle

complex global issues. They will build an Action Plan, present it to the United Nations, then implement it. We are to host a Merit360 program on every continent each year and have this key opportunity be a beacon of inclusive and collaborative action. It is the loudest rally call for the Sustainable Development Goals.

The three components of Action Plan 001 are:

3. the Flagship Program: Merit360

How we plan to have every

young person on the planet understand and engage in

the SDGs.

How we best support

existing projects and ideas to ensure we tackle issues

in partnership.

How we will implement and

scale the adopted projects and ideas of World Merit members

for maximum impact.

Target:

Operate five Merit360 programs per year. With thousands of people working hard to prove their merit and earn a place on Merit360, hitting this target would mean that we would be a leading global force in engaging young people as activists and citizens. It would also mean the creation and scaling of thousands of SDG focused projects. Running five Merit360 programs per year would mean annual revenue for this program exceeding $2,500,000 from World Merit members.

Budget requirements:

$1,000,000 in fundraising is needed to secure and enhance the first run of

Merit360. In conjunction with money raised by program participants, this $1,000,000 from supporters will help to establish the Merit360 program as the worlds most prestigious and

diverse opportunity for global youth.

1 2 3

19

Together in

placeWith

Purpose 19

20

Merit360: sponsorships

1,000,000/

$1,600,000

Presenting Partner

1 2

250,000/$400,000

global goalsstrategic Partner

3

200,000/$320,000

cAMPFIREPRESENTINGsponsor

(all)

(all)

Exclusive underwriting of program

Exclusive underwriting of campfire

Category exclusivity

Recognition during campfire

Recognition from the podium

Partner mentioning on all material

Mentioning on Merit360 material

Branding on campfire promo & media

Global CEO invited to host session

Speaking opportunity for CEO

SDG session & suggested speaker

Access to all ambassadors & patrons

Brand association with SDGs

Recognition on action plans developed

YOUR BRAND scholarships

Amount staff representatives Merit360

Co-develop lead-in communications

VIP access at Merit360 Campfire

126

103

126

(selected)

1035

1025

25

(selected)

21

4

100,000/$160,000

SUSTAINABLEDEVELOPMENTLEAD Partner

562,500/$100,000

CAMPFIRESPONSOR

3

251

341

25,000/$40,000

sDG project partner

6 7

6,000/$10,000

youth development / founding family

(selected)

(selected)

12

4

(selected)

(selected)

81,750-3,500/$2,500-$5,000

host family

Provides a life-changing full scholarship to Merit360, and connects you and your family to a future leader that you have chosen to support.

You will be listed as a sponsor on the World Merit website and have many touch points with the individuals you support, both virtually and offline.

Host a dinner for World Merit members from around the world and your family during Merit360.

Depending on the financial support you and your family provide, you will gain access to key Merit360 events.

22

World Merit community members at the UN HQ in New York during the Nexus Conference preparing and planning Merit360 2016, July 2015.

22

23

all potential to be unshackled,

all minds of merit to meet.

23

24

THE FIVE NEXT STEPS TO CHANGE THE WORLD

1. Develop the offline teams & SDG activists

2. Develop the online platform

3. Develop opportunities

World Merit is a network of global citizens who are fighting to

tackle the United Nations Sustainable Development Goals and earn opportunities that match their potential. The positive actions taken in our community build confidence, aspirations, skills, competence

and trust. Our online platform connects young global citizens and provides a place to debate on global issues, collaborate on projects and showcase impact.

These are our five next steps to change the world, and the areas

where we need your support:

Country Councils, City Chapters and SDG

teams come together to grow World Merit

and tackle the SDGs.

25

5. scale merit360

4. develop projects for sustainable development goals

Data to be shared and connected with partners and other youth movements.

Merit points as a global currency that rewards positive actions with opportunities across

different organisations.

Our positive opportunities can divert the recruitment of youth into less productive and dangerous directions.

All actions and opportunities are

directly linked to and impact the Sustainable

Development Goals.

This inaugural program (launched in 2016) will

take place in every continent every year,

where members vote to bring it to their country.

Our Country Councils show that having youth take responsibility for

local and global issues is contagious.

Building sustainable projects in coordination with local organisations and city chapters is one

of our key objectives.

26

27

27

info@worldmerit.orgworldmerit.org