The Workplace of the Future: Where does your Personal Brand Fit?
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The Workplace of the Future: Where does your Personal Brand Fit? By Hajj E. Flemings Brand Camp ‘10 October 8, 2010
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Transcript of The Workplace of the Future: Where does your Personal Brand Fit?
The Workplace of the Future: Where does your Personal Brand Fit?
By Hajj E. Flemings
Brand Camp ‘10October 8, 2010
Where do you Fit?
Personal Brands
theTypes of
3-Types of Personal Brands
Definition: Build someone else's company/dream as you build your resume.
• Intrapreneur• Corporate Ambassador• Brand Ambassador
Builder
(ex. David Armano – SVP Edelman Digital)
Definition: Pure Entrepreneur that has made the leap to being self-employed.
Leaper
(ex. Seth Godin)
Definition: A person with a grind (daily) + hustle (side business/idea)
• Most strong personal brands develop from a ‘Grustle’
• Low risk way of developing a personal brand that will replace your job.
Old Factory.In the
Your personal Brand didn’t matter.
• FLAT.
World is The Since
(Beijing International Airport)
Location doesn’t matter.
Your personal brand has to compete in a global economy.
. . . but how.
1. Be CuriousYou can’t develop a strong personal brand with your head down. Be aware of what is going on around you.
2. Numbers are Commitment
Social Media is a scorecard. Your numbers followers, re-tweets, and size of your network should be reflection of your commitment strategy not your EGO.
3. Expose your GeniusEverybody has a ‘Genius’ on the inside of them. It is up to you to unlock yours.
83,200 Hrs. = 40 Hits
Stevie Wonder
Passion: Music (83,200 Hrs.)Problem: Helps people escapeProcess: Make Albums (40-Hits)
• Mixed Strategy– Digital Real Estate (That you own)
• Own your own dot.com• It is the hub of your online activity• You control the message.
– Digital Real Estate (That you rent)• Integrate social networks like Linkedin,
Twitter, and YouTube.• Multi-Channel Approach should be use.
Why? Own your identity and control your message.
How Portable is your Personal Brand?
• Personal Branded Social URLs:• Own Your Network:• Set-up Linkedin Profiles Properly: Set up your• Own Your Hub (Don’t just rent)
Portable Personal Brand: It is the ability to take your online personal brand assets with you when you move from company-to-company, change careers, change positions, or transition to being an entrepreneur. Essentially the digital characteristics and assets of your personal brand move wherever you go.
Take Away Points• Be Curious – Identity the space you were wired to dominate.• Know your Numbers – Understand that social media is a
scorecard and that the numbers (followers, re-tweets, and friends) are a reflection of your commitment strategy
• Operate in your Genius – Identity what is inside of you that makes you special and commit yourself to doing it.
• Develop your online Hub – Develop an online hub with mixed online strategy of using digital real estate that you own and rent.
• Your Personal Brand Should be Portable – Every person will change careers so that social capital you create that you own should created to travel.
