The Woman in Black Poster Analysis
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Colour Scheme Due to the movie being in the horror genre the colour scheme is overall dark. There is a large use of a blue green colour which is often associated with horror movies and creates an eerie atmosphere in the image. The Image The image is what courses the poster to be instantly associated with the horror genres due to the objects in it. There is a cloaked figure in the background which people will identify a ‘The Woman in Black’. Also the use of a dark house in the background Text The rest of the text is also in capital letters and are lighter than the background so they are still visible. Capital letters are used so the text can be read easily and quickly when looking at the poster. For instance the name of the actor would have to be clear Film Title Design The title also uses the green blue colour associated with horror. It is also the brightest object on the poster causing the audiences eyes to be drawn to it, therefore memorising the name. The use of a glowing effect on each of the Impact style letters makes it stand Institutional Information The institutional information is he least prominent text on the poster due to it being the least important and it does not draw attention away from the text that should be of interest. This is the usual Guttenberg Principle There is no obvious use of the Guttenberg principle due to every object being central. The eyes of the audience will be drawn first to the central text and will lastly be drawn to the institution information which has been placed in a weaker focal Iconography The use of a dark house in the background will link the film to a horror movie due to dark houses as ‘haunted houses’ having a regular appearance in many horror movies. Therefore it may not be iconic
Transcript of The Woman in Black Poster Analysis
Colour Scheme Due to the movie being in the horror genre the colour scheme is overall dark. There is a large use of a blue green colour which is often associated with horror movies and creates an eerie atmosphere in the image. The use of black shadow on the subject courses him to have the appearance of a silhouette contrasting with the lighter turquoise background and making the subject more prominent.
Image The image is what courses the poster to be instantly associated with the horror genres due to the objects in it. There is a cloaked figure in the background which people will identify a ‘The Woman in Black’. Also the use of a dark house in the background which links to Iconography. The lighting in the image courses the character to stand out, especially his face, highlighting his expression which is serious or scared. This therefore implies the movie is ‘scary’.
Text The rest of the text is also in capital letters and are lighter than the background so they are still visible. Capital letters are used so the text can be read easily and quickly when looking at the poster. For instance the name of the actor would have to be clear as a way of encouraging others to view the film. The style of text still fits in with the genre but does not draw attention away from the image or masthead.
Film Title Design The title also uses the green blue colour associated with horror. It is also the brightest object on the poster causing the audiences eyes to be drawn to it, therefore memorising the name. The use of a glowing effect on each of the Impact style letters makes it stand out but also adds to the association with horror. The letters are also not fully coloured giving them a rough appearance. Each of these aspects associates them with horror because this would not be done in other
Institutional Information The institutional information is he least prominent text on the poster due to it being the least important and it does not draw attention away from the text that should be of interest. This is the usual convention. The information allow the audience to see the production companies of the film
Guttenberg Principle There is no obvious use of the Guttenberg principle due to every object being central. The eyes of the audience will be drawn first to the central text and will lastly be drawn to the institution information which has been placed in a weaker focal area. The weak focal areas have been left empty because the information may be missed. This is evidence that posters are to be read or viewed quickly.
Iconography The use of a dark house in the background will link the film to a horror movie due to dark houses as ‘haunted houses’ having a regular appearance in many horror movies. Therefore it may not be iconic specifically to this film but it is an object iconic to the horror movie genre.
