the wine - Alimentando · 2016. 4. 18. · ket for US wines, saw revenues rise 32%. The UK was also...

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italian buyer’s • guide w ine magazine the INSIDE NEWS PRODUCT SHOWCASE GLOBAL WINE RETAIL: THE FUTURE IN 5 TRENDS EXPORT: A SPARKLING BUSINESS YEAR 1 - N° 1 • MARCH 2016

Transcript of the wine - Alimentando · 2016. 4. 18. · ket for US wines, saw revenues rise 32%. The UK was also...

Page 1: the wine - Alimentando · 2016. 4. 18. · ket for US wines, saw revenues rise 32%. The UK was also highlighted for its positive development. Traditionally a key market for US exports,

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INSIDENEWSPRODUCT SHOWCASE

GLOBAL WINE RETAIL: THE FUTURE IN 5 TRENDS

EXPORT:A SPARKLING BUSINESS

YEAR 1 - N° 1 • MARCH 2016

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Starting from April 2016, Italian wine produ-cer Carpenè Malvolti is going to manage on its own the distribution on the German market. A strategic move in a country that is also among top destinations for Prosecco Superiore Docg, as well as a point of reference for the company itself. The move is aimed at strengthening even more its presence in Germany, through a net-work of sales manager active both in modern and traditional distribution, as well as in the duty free channel. “The choice to manage di-rectly our German commercial and logistic busi-ness is part of a wider project undertaken three years ago,” said Domenico Scimone, general di-rector of Carpenè Malvolti.

After its first debut in Toronto last year, Vinitaly International has come back to Canada in 2016 for the Vancouver International Wine Festival (20-28 February). As one of the festival’s many protago-nists, the Vinitaly International Academy (VIA) presented a series of three Executive Wine Semi-nars led by Dr. Ian D’Agata, Scientific Director of VIA. The three seminars offered the public - over 300 members of trade - an overview of Italy’s im-mense diversity of native grapes, terroirs, and wine styles with the aim of further increasing sales of Italian wine in a country where wine consumption has risen by 14% in the past four years. During the first 11 months of 2015, exports of Italian wines to Canada rose by 2.5% in volume and by 9.2% in value, worth over 276.2 million euro. Vinitaly or-ganizer also announced that Canada will be one of the target countries at the forthcoming edition of the show (10-13 April, 2016). If in 2015 Canadian buyers already accounted for 4% of the 55,000 fo-reign trade visitors attending the show, this year, also thanks to the support of the Italian Trade Agency (ITA), the number of attendees from the North American country will be even higher.

CARPENÈ MALVOLTI WILL MANAGE ON ITS OWN THE DISTRIBUTION BUSINESS IN GERMANY

CANADA: A MORE AND MORE STRATEGIC MARKET FOR ITALIAN WINES

The 2015 vintage earned itself 5 stars, satisfying the producers of Montalcino and recording an exceptionally high level of excellence of the har-vested grapes. “Our Consortium members are ex-tremely satisfied with this grape harvest,” said Fa-brizio Bindocci, Chairman of the Consortium. “It is without a doubt an excellent vintage. There were favourable weather conditions, with a very hot summer but also with enough rain to help the gra-pes ripen properly. 2015 is a vintage that we will remember not only for this extraordinary harvest, but also for the sales volumes, as they exceeded our expectations”. Last year, exports of Brunello di Montalcino experienced a significant growth, and account today for about 70% of total production. Top destination markets are the US, followed by Europe - in particular Germany, Switzerland and the United Kingdom - Asia, Canada, Latin and South America. For a total of 14,620,000 bottles put on the market in 2015 (+11% over 2014): 9,800,000 of Brunello (+17%), 4,500,000 of Rosso, 300,000 of Sant’Antimo and 20,000 of Moscadello. Total turnover also increased by 10%, at over 187 mil-lion euro.

BRUNELLO DI MONTALCINO: A RECORD-BREAKING YEAR FOR QUALITY AND SALES

According to figures from US wine body the Wine Institute, wine exports from the country increa-sed 4.1% in 2015 to reach the equivalent of 51.2 million cases, and 7.6% in value to reach 1.61 bil-lion dollars. The European Union was the largest export market by value, reaching 622 million dol-lars, followed by Canada, Hong Kong, Japan and China. Regional director for continental Europe Paul Molleman praised the investment made in education. Germany, the largest European mar-ket for US wines, saw revenues rise 32%. The UK was also highlighted for its positive development. Traditionally a key market for US exports, the UK is now seeing value imports outstrip volume, up 28% in 2015. Japan, the fourth-largest market for US exports (counting the EU as a single de-stination), saw import volumes decline by over -15%, a result of the slowdown of western coast ports in the first quarter of 2015.

According to the latest data provided by Wine Monitor-Nomisma, in 2015 France was the ma-jor wine exporting country worldwide, with a total of 14.1 million hectolitres and a value of 8.3 billion euro, rising 7% over previous year. A business that is worth 54% more than the Ita-lian one. On the side of volumes, instead, with over 20 million hectolitres (41% more than the French), Italy is still leader in the export rank. A result mainly linked to the average cost of French and Italian wines: the first are paid 5.84 euro/litre and the second just 2.67 euro/litre. When talking about sparkling wines, instead, the gap is even bigger: Champagnes are paid 16.87 euro/litre while Italian ‘spumante’ are paid 3.52 euro/litre. Our only consolation is that in 2015 Italian producers sold on international markets 2.8 million hectolitres of sparkling wines against the 1.8 hectolitres of the French.

US WINE EXPORTS INCREASE BY 4.1% IN 2015

FRANCE TOP WINE EXPORTERIN 2015, A BUSINESS WORTH 8.3 BILLION EURO

The European Commission is about to make a quick U-turn for what concerns its plan to liberalize cer-tain grape varietal names that, combined with a ge-ographic indication, represent specific wine appel-lations and as such, have so far been reserved for specific localities and countries. After the strong opposition of Italian representatives in Brussels, Joost Korte, deputy director-general of the Euro-pean Commission’s agriculture department, will suggest EU Commissioner for Agriculture Phil Hogan to withdraw the draft of delegated act per-taining to the liberalization of the use of grape va-rietal names. The news was reported by Paolo De Castro, S&D MEP and Chair of the Committee on Agriculture and Rural Development in the Euro-pean Parliament: “It would be a great success for our winemakers, a confirmation of the importance of upholding the status quo for the protection of our varietal wines. Since any sort of ‘simplification’ could actually cause an irreparable damage”.

WINE LABELLING: STOP WITH THE LIBERALIZATION OF VARIETAL NAMES

THE ITALIAN WINE MAGAZINE N.1Three years after the creation of The Italian Food Magazine, our in-ternational magazine dedicated to the food sector, Edizioni Turbo is glad to introduce to its readers a new communication tool serving businesses and individuals:The Ita-lian Food Magazine.Launched in 2013, in collaboration with the Italian Trade Agency, The Italian Food Magazine has become a privileged point of reference for distribution professionals around the world. The magazine enjoys the global support of the ITA offi-ces, and we also publish a printed edition of the magazine that is distributed during the most impor-tant trade shows worldwide.Year after year, the Italian wine business has grown at a blistering pace. From here the idea of atta-ching to The Italian Food Magazine a dedicated insert, namely The Italian Food Magazine, that is going to deal with all topics related to Italian wine exports, and to the Italian drinking culture as well.Reports from the most important national and international trade shows, market data on the most dynamic destination countries for Italian wines, interviews with the sector’s key players as well as the most recent market news and our usual products showcase. Inside The Italian Food Magazine you will find all that, and much more.The goal is always the same: help Italian winemakers to get in touch with global retail buyers, whole-salers, importers and wine shop owners.So enjoy your reading, next time we will meet in Verona, for the 50th edition of Vinitaly.

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The online and the neighbourhood convenience channels are going to play a strategic role for the industry in the years to come. According to a survey conducted by Wine Intelligence.

GLOBAL WINE RETAIL:THE FUTURE IN 5 TRENDS

Which retail channels are going to perform better or worse in the near futu-re for the wine business? Are there any identifiable patterns in channel trends across different markets? These are just two of the key questions concerning global wine retail channel trends asked by organisers of Prowein (Düsseldorf 13-15 March 2016) to the London-based Wine Intelligence agency.

The ‘Prowein Future Retail Trends’ report covers six key markets which, for their size, as well as geographical and cultural variety, together constitute an il-lustrative cross-sample of the global wine market. The report includes trade in-terviews from experts in the United States (the world’s largest market for wine), Germany and the UK (respectively n°1 and n°2 in the world for imported wine), France (whose wine market is in decline, yet which still boasts the world’s hi-ghest per capita consumption), Japan (where wine volumes have been growing healthily in recent years), and Australia (a large market and key New World pro-ducer). Here we present a brief summary of the report, highlighting some key findings.

Trend 1: Online Channel to grow What is perhaps most interesting about this future trend is the fluidity of the

“online channel”, it forming an increasingly vital component in the business mo-dels of more traditional bricks and mortar channels as well as constituting an independent channel in its own right. Although online will be important in both of these respects, it is perhaps the former in which it will most impact on the wine retail climate and on consumer behaviour. This is evidenced, for example, by the growing success of click and collect, or “le drive”, in France, being adopted by super- and hypermarkets at an increasing rate.

Trend 2: Struggles of mainstream Whereas online is a truly universal future trend, the particularity of local retail

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GLOBAL WINE RETAIL:THE FUTURE IN 5 TRENDS

environments and consumer habits in different cultures ensures that other fu-ture trends will be restricted to specific markets. In most markets studied super-markets are being squeezed from above as consumers become more involved in wine, and simultaneously from below, scrabbling to define their strategy in opposition to the cheaper discounters. This will likely lead to a more experimen-tal approach towards strategy in future.

Trend 3: Independents ride wave of personalisation and involvement In the UK, Australia, Germany and France the success of independents, often

niche, or embracing alternative business models, is demonstrative of a backlash against the impersonal nature of mass and online retail. This will play an inte-resting part in the future of wine retail in these countries, but not so much in countries such as Japan, where the preponderance of convenience stores fore-stalls any desire on the part of consumers for greater face-to-face contact.

Trend 4: Neighborhood convenience to remain key The strength of neighbourhood convenience will play a major role in this mar-

ket, as will it in the UK, France, and the US. Changing shopping habits – consu-mers preferring to shop for less, more often, and closer to home – are shaping and will continue to shape the wine retail landscape in a significant way.

Trend 5: Discounter Momentum to fade Affecting three of the markets studied is the inclement forecast for di-

scounters. In the UK and Germany they should remain important channels for wine but will hit an inevitable ceiling for lack of expandable space. In France they will attempt to remodel themselves as more mainstream retailers, their former raison d’être undermined by supermarkets and hypermarkets offering impossi-bly competitive prices.

The implications of these fu-ture trends for producers and brand owners are largely count-ry-specific, with the exception of online. There is, however, an overarching theme which facilitates and enriches under-standing of many of the future trends discussed in this report. The rise of online has nurtured an environment in which con-sumers thirst for information and become accustomed to the availability of a wide range of products. On the other hand, as exhibited by the growing im-

portance of the neighbourho-od convenience channel, many consumers are increasingly desirous of ease – effortless home delivery, or the ability to pop into their local conve-nience store any time and pick up a half-decent bottle. These juxtaposed expectations for information-rich, wide choice on the one hand and for hassle-free convenience on the other are perhaps symptomatic of the internet age, where anything, and, crucially, everything is an effortless click away.

TO SUM UP…

The online share of wine sales has been on the constant rise. Along with books, wine was the first item to be sold online on a European level. According to data collected by German market researcher Gelesschaft fur Konsumforsichung, in 2014, 5% of total wine market turno-ver in the country was generated onli-ne. In absolute terms, this corresponds

to some 45 million litres of wine worth some 300 million euro. The average pri-ce for a litre of wine online at 6.68 euro is comparable to price levels in the spe-cialist retail trade and therefore signifi-cantly above the 3.93 euro price tag in food retail. The relatively high price is not surprising as the online market has until now been primarily used by compa-

nies with ranges focused on the higher end category of “euro 5 a bottle”. The total volume of wine retailing for over 5 euro in bricks and mortar and online stands at about 1 billion euro, accor-ding to calculation of the University of Geseinheim. The online sales in this seg-ment are estimated by market insiders to stand at about 150 million euro.

THE ONLINE WINE MARKET IN GERMANY

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Wine exports, a national pride. According to Ismea elaborations on Istat data, during the first 11 months of 2015 Italian wine sales abroad were up 5%, at 4.9 billion euro. If such a result will be confirmed also by December figu-res (and it is likely to happen), total sales could reach 5.4 billion euro. Setting a new record for the Italian wine sector.

The positive outcome for the international business of Italian wine comes in a very posi-tive moment for the whole national food and beverage sector, with global sales rising 7.3% over 2014, at 36.8 billion euro. Wine exports have a 14.5% market share on total Italian food & beverage exports, a significant percentage. On a global scale, Spain is at the top of the rank for exported wine volumes, totalling 24 million hectolitres in 2015 (+5% over 2014, when it was 23 millions), for a value of over 2.6 billion euro (+3%).

PDO or PGI, still or sparkling… who has grown and who hasn’tAs regards Italian wine and must exports,

volumes show a slight decrease, mainly due to the bulk sector. Sales of sparkling wines, on the other hand, keep growing at 2.5 million hecto-litres (+13%), for a value of 874 million euro (+15%). In detail, the rift between PDO and PGI wines on one side - rising both in volume and value - and common wines on the other side - showing heavy losses - is more and more evident. In the case of PGI, still wines (especially bottled) pave the way, rising 4.5% in volume and 9% in value. For PDO wines, instead, the positi-ve result is largely due to the sparkling wine ca-tegory (+16.8% in volume and +16.7% in value), but also the sales of still wines grew by 4% over 2014, with steady volumes.

Wines and must keep on growingOverall sales of Italian wines and must in our

most traditional foreign markets show signifi-cant growth rates, starting from the US. Posi-tive figures that, nevertheless, counterbalance the bad results of the German (-6%) and Rus-sian (-30%) markets. Austria is also decreasing by two-digit numbers. The Far East, on the con-trary, proves to be extremely dynamic, especial-ly China and Japan. Canada is also rising, while

Italian wine exports are on track to break another record, thanks to the excellent results achieved in North America and Far East. With Prosecco posting staggering sales numbers.

A SPARKLING Hectolitres Thousand euros Jan-Nov 2014 Jan-Nov 2015 Var.% Jan-Nov 2014 Jan-Nov 2015 Var.%PDO 6.500.367 6.790.481 4,5% 2.521.680 2.696.090 6,9%Still 4.280.026 4.284.033 0,1% 1.764.457 1.834.529 4,0%Frizzante (bubbly) 539.879 544.465 0,8% 135.318 135.608 0,2%Sparkling 1.680.462 1.961.984 16,8% 621.905 725.953 16,7%PGI 5.878.835 6.107.845 3,9% 1.447.668 1.565.263 8,1%Still 5.161.332 5.391.593 4,5% 1.310.082 1.416.214 8,1%Frizzante (bubbly) 676.599 651.121 -3,8% 123.684 126.922 2,6%Sparkling 40.904 65.131 59,2% 13.903 22.127 59,2%Common 5.402.843 4.529.806 -16,2% 498.037 436.674 -12,3%Still 4.701.767 3.857.657 -18,0% 329.290 273.391 -17,0%Frizzante (bubbly) 328.274 322.012 -1,9% 62.888 59.886 -4,8%Sparkling 372.803 350.137 -6,1% 105.859 103.398 -2,3%Wines without denomin. 288.457 300.135 4,0% 57.575 65.496 13,8%Still 210.439 214.081 1,7% 37.054 41.193 11,2%Frizzante (bubbly) 3.686 7.810 111,9% 1.503 2.107 40,2%Sparkling 74.332 78.244 5,3% 19.018 22.196 16,7%Other PDO+PGI 478.502 452.305 -5,5% 121.704 117.830 -3,2%Must 184.691 184.050 -0,3% 30.520 33.690 10,4%Total 18.733.695 18.364.621 -2,0% 4.677.185 4.915.043 5,1%

ITALIAN EXPORTS OF WINE AND MUST

Hectolitres Thousand euros Jan-Nov 2014 Jan-Nov 2015 Var.% Jan-Nov 2014 Jan-Nov 2015 Var.%USA 2.749.591 2.919.326 6,2% 1.034.502 1.172.303 13,3%Germany 5.436.562 5.113.985 -5,9% 887.039 880.310 -0,8%UK 2.721.852 2.926.065 7,5% 601.958 669.497 11,2%Switzerland 647.289 627.464 -3,1% 289.638 291.727 0,7%Canada 630.271 645.880 2,5% 253.078 276.255 9,2%Japan 396.526 397.480 0,2% 141.116 144.021 2,1%Sweden 443.525 432.997 -2,4% 133.379 138.833 4,1%Denmark 385.860 374.698 -2,9% 130.310 133.116 2,2%France 791.358 800.722 1,2% 122.881 132.148 7,5%Netherlands 394.779 393.241 -0,4% 108.705 116.740 7,4%Belgium 275.534 280.729 1,9% 92.234 98.870 7,2%Norway 238.991 228.246 -4,5% 88.329 88.157 -0,2%Austria 459.153 410.719 -10,5% 87.567 81.452 -7,0%China 225.935 245.587 8,7% 67.065 79.238 18,2%Russia 386.463 269.078 -30,4% 95.920 65.494 -31,7%Australia 85.191 88.977 4,4% 35.352 37.754 6,8%Spain 204.651 199.949 -2,3% 36.235 36.639 1,1%Poland 149.252 143.117 -4,1% 32.675 33.727 3,2%Czech Republic 275.811 249.213 -9,6% 29.924 30.865 3,1%Ireland 110.127 114.952 4,4% 27.700 29.500 6,5%Finland 74.029 72.921 -1,5% 24.989 25.351 1,5%Latvia 91.459 75.982 -16,9% 36.469 24.425 -33,0%Brazil 90.360 80.949 -10,4% 27.503 24.347 -11,5%Other 16.486 16.354 -0,8% 16.486 16.354 -0,8%World 18.733.695 18.364.621 -2,0% 4.677.185 4.915.043 5,1%

TOP DESTINATION COUNTRIES FOR ITALIAN WINES AND MUST

Source: Ismea on Istat data

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BUSINESS Hectolitres Thousand euros Jan-Nov 2014 Jan-Nov 2015 Var.% Jan-Nov 2014 Jan-Nov 2015 Var.%UK 531.206 750.879 41,4% 160.818 232.284 44,4%USA 383.154 471.818 23,1% 140.941 177.590 26,0%Germany 191.027 200.809 5,1% 74.096 75.880 2,4%Switzerland 94.675 98.782 4,3% 42.223 47.047 11,4%Belgium 68.992 75.496 9,4% 26.319 29.383 11,6%Japan 63.483 59.512 -6,3% 26.836 27.666 3,1%Russia 126.523 76.501 -39,5% 37.279 23.962 -35,7%France 65.476 77.171 17,9% 19.070 22.687 19,0%Sweden 50.003 59.494 19,0% 19.532 22.416 14,8%Canada 35.742 42.556 19,1% 16.905 20.175 19,3%Austria 60.055 43.544 -27,5% 22.880 17.086 -25,3%Latvia 69.927 41.709 -40,4% 29.407 14.839 -49,5%Netherlands 20.741 19.031 -8,2% 10.376 13.984 34,8%Norway 24.345 28.218 15,9% 10.238 12.354 20,7%China 47.386 41.948 -11,5% 11.342 11.029 -2,8%Denmark 24.289 24.322 0,1% 8.196 8.732 6,5%Poland 21.669 26.662 23,0% 6.504 8.507 30,8%Other 289.810 317.042 9,4% 97.724 108.054 10,6%Total 2.168.501 2.455.496 13,2% 760.685 873.673 14,9%

TOP DESTINATION COUNTRIES FOR ITALIAN SPARKLING WINE

Source: Ismea on Istat data

2014 2015 var%ItalyCommon white wine 3,95 3,13 -20,3Common red and rosé wine 4,20 3,85 -8,3SpainCommon white wine 2,25 1,92 -14,4Common red and rosé wine 2,81 2,84 1,0FranceCommon white wine 6,54 6,60 0,9Common red and rosé wine 5,61 6,01 7,1

INTERNATIONAL AND NATIONAL PRICES FOR COMMON WINE (EURO/HECTOGRADE)

Price of production, ex-warehouse, exclusive of VAT* Hectograde: the equivalent of 100 hectolitres of pure alcoholSource: Ismea

the Scandinavian Peninsula showed decreasing volumes. The positive outcome of the UK is mainly linked to the performance of sparkling wines that, with 751 thousand hectolitres (+41%), account for 26% of total Italian exports in the country (last year it was 20%).

Bulk, a shrinking marketThe most negative contribution to the sector co-

mes from the bulk category (+13% in volume and -10% in value), mainly for common wines. The hea-viest drop was posted by Germany - the top desti-nation market for this segment, at 2.4 million hec-tolitres, with a 52% market share - decreasing by 13% in volume and 19% in value. Hungary, another key marker in the sector, also showed negative numbers. Such a situation turned into a 50% drop for Italian bulk wine exports. In the UK, instead, bulk wine sales rose by 15% in volume and by 16% in value. As regards the Scandinavian Peninsula, ex-ports to Sweden decreased by 13%, while exports to Norway and Denmark increased respectively by 5 and 7%. France ranks second place among top destination countries, with 356 thousand hectoli-tres and a 6% growth rate with respect to the first 11 months of 2014.

Bottled wine: US and China on the rise, Russia and UK on a decreasing trendGlobal demand for Italian bottled wines was 9.7

million hectolitres last year (+0.1%), at 3.4 billion euro (+4.9%). The United States are the most en-thusiast consumers of Italian bottled wines, rising 5% in volume and 13% in value. Also Canadian consumptions keep on growing (+4% in volume

and +9% in value), together with Germany (+2% in volume and +4% in value). In the United Kingdom, instead, sales of Italian bottled wines decreased by 4% in volume and by 3% in value. Fortunately Chi-na is becoming a big player for Italian wine exports: +11% in volume and +22% in value. On the other hand, the Russian economic crisis translated in a 17% drop for Italian bottled wine sales, for a -24% drop in value.

A gold year for sparkling winesIn the first 11 months of 2015, international sales

of Italian sparkling wines almost totalled 2.5 million hectolitres (+13%), for a value of 874 million euro (+15%). Prosecco sales, in particular, showed the best performance of the whole sector, rising 28% in volume and 29% in value. While on the other hand Asti sales decreased by a heavy 18% in vo-lume and 22% in value. Like above mentioned, the UK was confirmed as top destination market for this category, together with the US, rising 23% in volume. The Scandinavian Peninsula also showed positive figures, while once again exports to Russia decreased both in volume (-40%) and value (-36%).

Decreasing prices for Italian common wines After a difficult start of the year for wine prices,

with common white wines at 2.98 euro/hectogra-do and red wines at 3.63 euro/hectogrado, average prices reached 3.35 toward the half of November for white wines, and stopper at 3.15 in December. Less dynamic the market of red wines, showing the first signs of recovery only toward November, when it reaches 3.85 euro/hectogrado.

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DENOMINATIONFabiano Lugana “Argillaia” DOC.GRAPESTrebbiano di Lugana.LAND OF PRODUCTIONSan Benedetto di Lugana, Peschiera del Garda, Verona.ALCOHOL13% Vol.ORGANOLEPTIC CHARACTERISTICSYellow color, pleasant aroma with hints of citrus fruit. The mouth confirms a good flavor balanced by a solid structure, lea-ving the palate pleasantly satisfied.SERVING SUGGESTIONSIt’s an ideal companion for rise dishes, with fish and white meats.SERVING TEMPERATURE8-10 °CVINIFICATIONIn steel tanks at controlled temperatures (14 °C max), malolactic fermentation in barriques.AGEING3 years.N. OF BOTTLES PRODUCED36,000SIZES 0,75 lTOTAL ACIDITY G/L6.9RESIDUAL SUGAR G/L5.1

DENOMINATIONBrilla Cococciola 2014.GRAPESCococciola.LAND OF PRODUCTIONLoreto Aprutino.ALCOHOL13% Vol.ORGANOLEPTIC CHARACTERISTICSStraw yellow with greenish reflections. Citrus fruit and acacia blossom. Mouth fil-ling, very fresh-tasting and savoury.SERVING SUGGESTIONSSushi and fish.SERVING TEMPERATURE8 °CVINIFICATIONLight cold pressing in inert atmosphere.AGEINGIn tank.N. OF BOTTLES PRODUCED13,000SIZES0,75 l

DENOMINATIONBarolo Vinorum reserve DOCG.GRAPES100% Nebbiolo.LAND OF PRODUCTIONIt is produced in the province of Cuneo, including the villa-ges of Barolo, La Morra and Diano d’Alba.ALCOHOL14% Vol.ORGANOLEPTIC CHARACTERISTICSIntense and deep garnet red colour. Typical, intense and very persistent bouquet with scent of sweet wood and va-nilla. Dry and velvety taste.SERVING SUGGESTIONSRed meats, perfect with game. It is especially fine with cer-tain typical dishes of the Langhe territory. Excellent with matured cheeses or between meals. SERVING TEMPERATURE18-20 °C. Uncork the bottle at least one hour before drin-king.VINIFICATIONIt is fermented in stainless steel tanks for 15-18 days at a controlled temperature, between 25°C and 29°C. AGEINGAged in Slavonia oak barrels containing 5,500 litres as long as 50 months. It is an exclusive product which is only vini-fied in limited number in very good years.N. OF BOTTLES PRODUCED15,000SIZES0,750 l bottled in Bordeaux zed bottle (910 g) handmade with sealing wax and ribbons. TOTAL ACIDITY G/L 5,69RESIDUAL SUGAR G/L<2.0

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TENUTE GUICCIARDINI STROZZI

DENOMINATIONColli Euganei DOC Rosso Gemola 2009.GRAPES70% Merlot 30% Cabernet Franc.LAND OF PRODUCTION Gemola Hill, Baone.ALCOHOL14,5% Vol.ORGANOLEPTIC CHARACTERI-STICSRed rose, black fruit as blackcurrant, blackberry, cherry, in addition to pep-per, tobacco, licorice, and delicate ve-getal notes. SERVING SUGGESTIONSRed meats.SERVING TEMPERATURE19 °CVINIFICATIONTraditional in red.AGEINGMinimum 20 years if stored properly.N. OF BOTTLES PRODUCED35,000 SIZES0,75 - 1,5 - 3,0 lTOTAL ACIDITY G/L5,7 RESIDUAL SUGAR G/L1,1 BOTTLE EAN CODE8031802001034

DENOMINATIONVernaccia di San Gimignano DOCG ‘’Cusona 1933’’ (vintage 2012).GRAPESVernaccia di San Gimignano 100%LAND OF PRODUCTIONSan Gimignano, Tenuta di Cusona, Tuscany.ALCOHOL13% Vol.ORGANOLEPTIC CHARACTERISTICSDeep straw yellow with lively golden highlights. Floral, fruity, vanilla and al-monds aromas. Full and smooth with long aftertaste.SERVING SUGGESTIONSCheese, white meat, risotto and pasta or Lasagna.SERVING TEMPERATURE12-14 °CVINIFICATIONPart in steel thanks, part in oak and part of the grapes are dried (‘appassi-mento’).AGEINGCan last for a minimum of 8 to 10 years.N. OF BOTTLES PRODUCED30,000SIZES0,75 lTOTAL ACIDITY G/L6.20RESIDUAL SUGAR G/L2,5BOTTLE EAN CODE8007484000221

DENOMINATIONRuché di Castagnole Monferrato DOCG Laccento.GRAPESRuché 100%LAND OF PRODUCTIONMonferrato.ALCOHOL14% Vol.ORGANOLEPTIC CHARACTERISTICSIntense, extended, slightly aromatic and fruity with aromas typical of wild berries, jam.SERVING SUGGESTIONSEgg made pasta with butter and herbs, truffle and mushro-oms. Soft goat cheeses.SERVING TEMPERATURE16 °CVINIFICATIONFor the part collected in overripe: traditional red method, cold pressing during first few days and brief warm post-seeping after fermentation. Total duration in contact with the marc is 12-14 days.AGEING5/6 years.N. OF BOTTLES PRODUCED35,000SIZES0,75 - 1,5 and 5 l.TOTAL ACIDITY G/L4,7RESIDUAL SUGAR G/L5,1BOTTLE EAN CODE8032764291204

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Page 9: the wine - Alimentando · 2016. 4. 18. · ket for US wines, saw revenues rise 32%. The UK was also highlighted for its positive development. Traditionally a key market for US exports,