A presentation by Yehuda Berlinger to Kef International

December 29, 2010

Posting content online so that it can be accessed chronologically

Frequent, periodic, and sustained Informative, interesting, and exciting Controversial, yet professional Authoritative Exclusive Edited Networked Keywords Community building

They Don’t Directly

• Advertising• Affiliate sales• Getting paid

Indirectly• Branding• Acquiring business• Creating a community

1. Blog written to represent the company

2. Blog written within the company3. Blog written about the company4. Blog written by people in the

company

We’re interested in 1 and 4.

Drive visitors Engage visitors Establish authority Create a community Establish a brand

Anything substantial for a long time Gain devoted followers Increase the number of people

reading your press releases Make people interested in your

company *

* unless your company is interested in them

Facebook Twitter Email lists Forums Podcasts Videos Games Other exclusive content

Educate Motivate Market Establish authority Drive visitors

Find blogs• Google / Blog Search / News Alerts• Technorati• Blog Catalog / Blog Hub• Twitter

Podcasts• iTunes• Podcast Alley

RSS• Browser / site button• Google Reader

Comment• Be smart and be useful• Link back

Have specific objectives and time to devote to them

Pick a good niche Establish legal and corporate policies Have something to say, regularly Be passionate and professional about

your subject Learn about marketing, branding, and

hooks Always help or interest your readers Have a voice and a style

Be creative and personal, don’t be corporate

Link out Comment on other blogs or email the

authors Love feedback Track statistics (Google Analytics) Practice SEO Be patient Start with Wordpress.com or

Blogger.com

http://www.slideshare.net/jeffreylcohen/16-best-practices-of-b2b-corporate-blogging

http://mashable.com/2010/07/20/corporate-blogging-tips/

Blogs:• http://techcrunch.com/• http://politicalticker.blogs.cnn.com/• http://lifehacker.com/• http://sethgodin.typepad.com/• Shipping? Aliyah? Relocation? Israel?