The Why of Clothes Chapter 1. .
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Transcript of The Why of Clothes Chapter 1. .
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The Why of ClothesThe Why of Clothes
Chapter 1Chapter 1
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http://allpsych.com/personalitysynopsis/maslow.html
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Protection-physicalProtection-physical
• Protection for the bodyProtection for the body• Weather – hot, cold, rain, snow, sun, windWeather – hot, cold, rain, snow, sun, wind• Environment – dirt, insects, sharp objects, Environment – dirt, insects, sharp objects,
germs,germs,• Occupational hazards – acids, lint, fumes, Occupational hazards – acids, lint, fumes,
chemicals, radiation, fireschemicals, radiation, fires
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Safety - SecuritySafety - Security
• Protection from danger Protection from danger • Bullet proof vestsBullet proof vests• CamouflageCamouflage• Reflective gearReflective gear• Helmets, padsHelmets, pads
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Identification - belongingIdentification - belonging
• Establishing who someone is or what Establishing who someone is or what they dothey do
• Uniforms – outfits or articles of clothing that Uniforms – outfits or articles of clothing that are alike and specific to everyone in a certain are alike and specific to everyone in a certain groupgroup
• Dress Code – clothes that fall with in a certain Dress Code – clothes that fall with in a certain range of options acceptable according to range of options acceptable according to written or unwritten ruleswritten or unwritten rules
• Peer associationPeer association
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Status – self esteemStatus – self esteem
• His or her position or rank in His or her position or rank in comparison to otherscomparison to others
• Recognition, prestige, social acceptance, peer Recognition, prestige, social acceptance, peer approvalapproval
• Designer labels/haut coutureDesigner labels/haut couture• High end jewelryHigh end jewelry• Insignias or emblemsInsignias or emblems
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Modesty - esteemModesty - esteem
• The covering of the body according The covering of the body according to the code of decency of that to the code of decency of that societysociety– GenerationalGenerational– SituationalSituational– CulturalCultural
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Adornment - actualizationAdornment - actualization
• Decoration, adding beautyDecoration, adding beauty– Beauty is a quality that gives pleasure Beauty is a quality that gives pleasure
to the senses (visual)to the senses (visual)• Enhances psychological feeling of well-beingEnhances psychological feeling of well-being• Use of creativityUse of creativity• Expression of individualityExpression of individuality
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VALUESVALUES
• Ideas and beliefs that are Ideas and beliefs that are important to an individualimportant to an individual
• Motivation for a person’s actionsMotivation for a person’s actions• Basis of decisions, lifestyle, and Basis of decisions, lifestyle, and
code of ethicscode of ethics
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ATTITUDEATTITUDE
• Individuals feeling or reactions to Individuals feeling or reactions to people, things or ideaspeople, things or ideas
• Formed from valuesFormed from values
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PersonalityPersonality
• The total characteristics that The total characteristics that distinguish and individualdistinguish and individual
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Conformity vs. Conformity vs. IndividualityIndividuality
• Conformity – obeying or agreeing Conformity – obeying or agreeing with some given standard or with some given standard or authorityauthority
• Individuality – self expressionIndividuality – self expression
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