The Why and How of Social Recruiting for

Recruiters

Presented by Andy Headworth Sirona Consulting Limited

14th October 2010

• Established in 2003

• Consult About Recruitment• Strategy• Process• Online Recruitment• Social Recruiting

• Recruitment Audits to Implementations

Sirona Consulting

Blogs

AARRGGHH!!

Social Media

Fear is Relative Fear is Relative

1. What is Social Recruiting

2. Why is it so important for Recruiters

3. How do you take the next step

What I will Cover Today

.....post and pray

Those were the days.......................

Blogs

21st Century Recruitment

As a recruiter you can’t ignore social media - even if you want to!

• Over 70M users worldwide• Growing at 1M a month

• 11M profiles across Europe

• Average age is 41

• 80% College + education

• Candidates :

• Over 500M users,

• Growing @ 5M a week

• 175M users log on once a day

• 35M update status every day

• 30% of UK Working Population

• Fastest growing group is 35-44

• Average age is 27

• 43% have a college+ education

• 100M users• 5.5M in UK• 47% 18-34 age group

• 31% 35-49 age group

• 21% 50+ age group

• 55% college+ education

• 50M tweets a day

• 150+ M blogs• 70% internet users read blogs• Google, Bing and Yahoo LOVE blogs

• Businesses that blog get 55% more web traffic

• Active business blogs get 6.9 times more organic search traffic

• Average age of blogger is 37

• 63% college+ education

• 2nd Largest search engine• 50% more than Yahoo

• 180% more than Bing

• 51% users visit each week

• 2 billion streams a day• Accounts for 28% of searches on Google

Some social media statistics Some StatisticsBlogs

Competitors

Engagement

Candidates

Traffic

CommunityBrand

Sharing

Expectation

Blogs

Why Should Social Media Matter To You?

Candidates no longer like being INTERRUPTED (old style marketing) or TOLD why they should be talking to your company.

It is now very much about listening, building relationships , influencing and engaging.

It is about going out there to prospective candidates; not expecting - or worse - assuming they will come to you.

Expectations Are Evolving

Now you can find anyone

Blogs

...... that is no longer the problem – engaging with them is!

Social Media Has Changed The Landscape

Social Recruiting is ALL about the engagement

BlogsBlogs

You need to be in the right place

Some New Techniques Are Needed

Blogs

Social Search

The Social Recruiting Toolbox

Facebook

Facebook

site:facebook.com inurl:notes “keywords”

site:facebook.com inurl:groups “keywords”

site:facebook.com inurl:pages “keywords”

Home Page Headline 100 % Profiles (SEO Friendly)Search (plus flip/x-ray searching)JobsGroups (50)AnswersCompany PagesStatus UpdatesFollowing companiesApplications (video, documents, reading list, blog)

How Many Are Using It? (Properly!)

Blogs Are Goldmines!

Stats courtesy of Chirp, Twitter's developer conference

In 2008 > 8 million users : In 2010 > 145 million

300k a day sign up

3 billion API requests each day

600 million search queries each day

37% of Tweeting is done from a mobile

Twitter:Facebook 6:1 on URL click-through

Twitter --> Critical Mass

Fastest growing group on Twitter is 18-34 year-olds = 45%

2nd Fastest is the35-49 year-olds = 24%

69% of Twitter users

are your target

audience

Your Demographic

Who

Where

How

Promote

Share

Engage

Candidate Attraction

Integration

Strategy and Objectives

Time and Resources

Desire and Duration

Career Site

Before you get started

Listen

What Is Being Said About You?

Set Your Objectives

These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Whether you log into Twitter, Wikipedia, MySpace or Facebook pages, or comment on online media stories — these guidelines are for you. While all (COMPANY) employees are welcome to participate in Social Media, we expect everyone who participates in online commentary to understand and to follow these simple but important guidelines. These rules might sound strict and contain a bit of legal-sounding jargon but please keep in mind that our overall goal is simple: to participate online in a respectful, relevant way that protects our reputation and of course follows the letter and spirit of the law. 1. Be transparent and state that you work at (COMPANY). Your honesty will be noted in the Social Media environment. If you are writing about (COMPANY) or a competitor, use your real name, identify that you work for (COMPANY), and be clear about your role. If you have a vested interest in what you are discussing, be the first to say so. 2. Never represent yourself or (COMPANY) in a false or misleading way. All statements must be true and not misleading; all claims must be substantiated. 3. Post meaningful, respectful comments — in other words, please no spam and no remarks that are off-topic or offensive. 4. Use common sense and common courtesy: for example, it’s best to ask permission to publish or report on conversations that are meant to be private or internal to (COMPANY). Make sure your efforts to be transparent don't violate (COMPANY)'s privacy, confidentiality, and legal guidelines for external commercial speech. 5. Stick to your area of expertise and do feel free to provide unique, individual perspectives on non-confidential activities at (COMPANY). 6. When disagreeing with others' opinions, keep it appropriate and polite. If you find yourself in a situation online that looks as if it’s becoming antagonistic, do not get overly defensive and do not disengage from the conversation abruptly: feel free to ask the PR Director for advice and/or to disengage from the dialogue in a polite manner that reflects well on (COMPANY). 7. If you want to write about the competition, make sure you behave diplomatically, have the facts straight and that you have the appropriate permissions. 8. Please never comment on anything related to legal matters, litigation, or any parties (COMPANY) may be in litigation with. 9. Never participate in Social Media when the topic being discussed may be considered a crisis situation. Even anonymous comments may be traced back to your or (COMPANY)’s IP address. Refer all Social Media activity around crisis topics to PR and/or Legal Affairs Director. 10. Be smart about protecting yourself, your privacy, and (COMPANY)’s confidential information. What you publish is widely accessible and will be around for a long time, so consider the content carefully. Google has a long memory.

Social Media Guidelines

Choose Your Twitter Platform

Tweetdeck

site: twitter.com "at company name" OR "bio*keyword"

Find Some People (To Follow)

#hashtags

#hashtags• Find by location• Find by tweet location• RSS feeds/ alerts• Find by event (location)

Location Based Searching

• Schedule tweets, blog posts, Facebook updates• Auto – follow followers• Keyword following• Auto DM functionality• Click tracking• Multiple accounts various platforms• monitors @mentions and emails them to you• Keyword tracking and monitoring

Twitter Follow and Scheduling Tools

KeyPlatformsiPhone ClientsBlackberry ClientsMobile ClientPeople SearchTwitter DirectoriesFind and FollowTwitter Analytics

The Twitter Circle

http://search.twitter.com

“A location based social network that uses the GPS chip in mobile phones.”

Foursquare

Go to http://search.twitter.com

1. “at companyname” 4sq

2. “company name ” source:foursquare

Foursquare

Social Recruiting is STILL just a part of your overall recruitment strategy

It still needs to be supported by a recruitment infrastructure, such as an ATS / online recruitment

It is not going away anytime soon, ignore it at your peril!

People need to know how to use it effectively. Just because they are on Facebook, it doesn’t mean they are social media experts all of a sudden.

BUT Remember ......

We are the last Dodo’s on the

planet, so I have put all our eggs safely into one

basket

Still interested? Or are you happy to stay in the dark ages and perish accordingly?

Website: www.sironaconsulting.com

Email: andy.headworth@sironaconsulting.com

Telephone: 01903 206249 / 07788 726019

Blog: www.sironasays.com

LinkedIn: www.linkedin.com/in/andyheadworth

Twitter: www.twitter.com/andyheadworth

Facebook: www.facebook.com/andyheadworth

Any Questions?

For a copy of my FREE 70 page e-book on Social Recruiting, go to my blog or website for the sign-up form