The Which What And Why Of Social Media for Business
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Transcript of The Which What And Why Of Social Media for Business
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Which?W h i c h ?W h y?W h y ?
What?W h a t ?of Social Media
of Social MediaJay Berkowitz
TenGoldenRules.comJay Berkowitz
TenGoldenRules.com561-620-9121
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You Tube: What it is#2 Search Engine #3 Alexa
Traffic
Steve Chen Chad Hurley
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YouTube: Why it Matters
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YouTube for BusinessBlendtec over 50 Million Views
Sales up 5X
http://www.youtube.com/watch?v=qg1ckCkm8YI
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LinkedIn Business Applications – Find People
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Business Applications – Facebook Pages
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WordPress/Blogging – What it is?
A blog is a website that is easy to update
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WordPress/Blogging – What it is?
People subscribe to blogs by email or a ‘feed’
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RSS Subscription
WordPress/Blogging – What it is?I set up my blog ‘feeds’ to come
to an iGoogle page
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Twitter - What it is
Personal Information
Stats
Other Twitter users this member is following
Past tweets
Most recent tweet
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+ 1,043%
Twitter – Why it matters
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Twitter – Why it mattersConsumer Journalist Janis Krums covers Miracle on
the Hudson
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Twitter – Why it mattersTwitter influencing
politics in Iran
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@MissionPie Sales +20% since Twittering daily pie selection
@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd
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Woot.com Multi-million dollar business based on 1 tweet
and 1 blog and 1 product per day
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Richard Binhammer and the Dell team monitor and
respond to customers 24/7
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The Three E’s of Social Media - Educate
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The Three E’s of Social Media - Entertain
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The Three E’s - Engage www.Twitter.com/Iconic8
8
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Which Sites? Why they Matter? What to do?
Viral = Free Traffic Conversion + How To’s
Networking, Q&A’s Facebook Pages for
Business
Easy Websites Blogs = Search,
Subscriptions
Custom News Feed = Listen!
Search.Twitter.com
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Recent MediaWall Street Journal
“Chief Executive Jay Berkowitz stresses how important it is for executives to understand how
website design, search technology and other online
technologies affect their business”
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Recent MediaBusiness Journal
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Recent MediaB&T Australia
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Recent MediaFOX TV
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How we can Help? - Blog
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How we can Help? - Facebook
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How we can Help? - Video
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How we can Help? - Twitter
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• Try 1 thing today!• Be my friend! Linked In, Twitter.com/jayberkowitz• Speaking Opportunities• Please call Ten Golden Rules for Internet Consulting, Social Media Programs, Search Engine Marketing, Conversion Strategies, Affiliate Management
Which Sites? Why they matter? What you
can do for Business?