The What, Why and When for Responsive Email Design
-
Upload
dara-schulenberg -
Category
Business
-
view
163 -
download
1
description
Transcript of The What, Why and When for Responsive Email Design
![Page 1: The What, Why and When for Responsive Email Design](https://reader035.fdocuments.in/reader035/viewer/2022062514/558cdcf0d8b42ade118b478c/html5/thumbnails/1.jpg)
What, When & Why of Responsive Email
![Page 2: The What, Why and When for Responsive Email Design](https://reader035.fdocuments.in/reader035/viewer/2022062514/558cdcf0d8b42ade118b478c/html5/thumbnails/2.jpg)
The State of Mobile Email
• Significant
– Mobile Opens
– Commercial Opens
– Marketing Message Opens
• Accelerating
• Critical
![Page 3: The What, Why and When for Responsive Email Design](https://reader035.fdocuments.in/reader035/viewer/2022062514/558cdcf0d8b42ade118b478c/html5/thumbnails/3.jpg)
• Device Hardware
• Operating System
• Email Client Software
Email Channel Complexity
Apple39%
Samsung22%
HTC9%
Motorola9%
LG7%
Other15%
Google52%Apple
39%
BB5%
Microsoft3%
Symbian1%
Other0%
Apple iPhone23%
Outlook18%
Apple iPad11%
Apple Mail9%
Google Android8%
Yahoo Mail6%
Outlook.com6%
Gmail4%
Windows Live Mail3%
Windows Mail1%
Other11%
+ +
25,852,016,738,885,000,000,000
![Page 4: The What, Why and When for Responsive Email Design](https://reader035.fdocuments.in/reader035/viewer/2022062514/558cdcf0d8b42ade118b478c/html5/thumbnails/4.jpg)
• Know Your Audience
– Where and when they view email mail
• Understand the Business Objective
• Focus on a Single Activity
• No OSFA
Mobile Email Best Practice
![Page 5: The What, Why and When for Responsive Email Design](https://reader035.fdocuments.in/reader035/viewer/2022062514/558cdcf0d8b42ade118b478c/html5/thumbnails/5.jpg)
What is (and is not) Responsive Design?
![Page 6: The What, Why and When for Responsive Email Design](https://reader035.fdocuments.in/reader035/viewer/2022062514/558cdcf0d8b42ade118b478c/html5/thumbnails/6.jpg)
• Audience and Conversion are Mobile
– Don’t overwork e-mail
– Transactional Messages
• Tradeoffs
– Speed
– Volume of info
• Examples
When Do I Use Responsive Email Design?
![Page 7: The What, Why and When for Responsive Email Design](https://reader035.fdocuments.in/reader035/viewer/2022062514/558cdcf0d8b42ade118b478c/html5/thumbnails/7.jpg)
Requirements of Responsive Email Design
• Functional
• Design
• Content/Copy
![Page 8: The What, Why and When for Responsive Email Design](https://reader035.fdocuments.in/reader035/viewer/2022062514/558cdcf0d8b42ade118b478c/html5/thumbnails/8.jpg)
Final Thoughts
“Responsive design won't solve bad email program design, but it [can] bring a well designed program to life...”
~ Alex Williams
• No Singular Answer
• Guide Clients
• Define, Test, Refine
• Own the email ZMOT
….move on to deliverability and CRO
![Page 9: The What, Why and When for Responsive Email Design](https://reader035.fdocuments.in/reader035/viewer/2022062514/558cdcf0d8b42ade118b478c/html5/thumbnails/9.jpg)
Confidential © 2012 Canyon Communications, Inc. All Rights Reserved
Questions?