The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES...
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Transcript of The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES...
![Page 1: The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES PROCESSES AND PROCEDURES HOW TO ENGAGE WITH THE OFFICE.](https://reader030.fdocuments.in/reader030/viewer/2022020117/5697c0031a28abf838cc3ebc/html5/thumbnails/1.jpg)
The Western Sydney University Brand
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ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
BRAND RESOURCES
PROCESSES AND PROCEDURES
HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND
COMMUNICATION
18/11/2015 PAGE 2
AGENDA
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ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
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ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
THREE STACKED LOGO
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THE BRAND MARK
TWO STACKED LOGO
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ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
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THE BRAND MARK COLOURS
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ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
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THE BRAND MARK
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ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
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USING THE LOGO CLEAR SPACE & MINIMUM SIZE
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ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
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USING THE LOGO
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ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
18/11/2015 PAGE 9R
COLOURS
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18/11/2015
ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
PAGE 10R
USING THE LOGO COLOUR DIFFERENCES
RGB – DIGITAL REPRODUCTION CMYK - PRINT REPRODUCTION
HEX #990033 C 7M 100Y 68K 32
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ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
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A4 COVERS
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ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
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ADVERTISING
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The Academy
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Research
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Graduate Research School
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BRAND RESOURCES
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BRAND RESOURCES
18/11/2015 PAGE 17R
• Brand Guidelines• Digital Guidelines• Verbal Assets• PP Templates• Fax and Letterhead Template• Poster and Flyer Templates
BRAND WEBSITE
WESTERNSYDNEY.EDU.AU/BRAND
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PROCESSES AND PROCEDURES
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PROCESSES AND PROCEDURES
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USING THE LOGO
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PROCESSES AND PROCEDURES
18/11/2015 PAGE 20R
WESTERNSYDNEY.EDU.AU/USINGTHELOGO
SOURCING THE LOGO
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PROCESSES AND PROCEDURES
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WESTERNSYDNEY.EDU.AU/USINGTHELOGO
WESTERNSYDNEY.EDU.AU/OMCLOGOAPPROVAL
OR
APPROVAL TO USE THE LOGO
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HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND COMMUNICATION
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HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND COMMUNICATION
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WESTERNSYDNEY.EDU.AU/MARKETINGANDCOMMUNICATION
OMC WEBPAGE
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HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND COMMUNICATION
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• BOOK PULL UP BANNERS• REQUEST PRINT ADVERTISING
• DESIGN REQUEST
INTERNAL COMMUNICATIONS
• REQUEST ADVICE
SOCIAL MEDIA
• REQUEST SOCIAL MEDIA POSTS, CHANNELS AND CAMPAIGNS
MEDIA AND PUBLIC RELATIONS
• SUGGEST A STORY
BRANDING, MARKETING AND ADVERTISING
IMEDIA AND DESIGN
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PROCESSES AND PROCEDURES
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DESIGN REQUESTS
WESTERNSYDNEY.EDU.AU/OMCDESIGNREQUEST
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UAC END OF SEP 2015 PREFERENCE REPORT
THE APPLICATION OF BRAND IS SEEN IN THE NUMBERS
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6.7% INCREASE IN SCHOOL LEAVERS FIRST PREFERENCE
1.5% INCREASE IN NON-SCHOOL LEAVERS FIRST PREFERENCE
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4.4% NET INCREASE IN OVERALL FIRST PREFERENCE