The web of where: How location is being woven into the web
96
The web of where How location is being woven into the web
-
Upload
kevin-anderson -
Category
Technology
-
view
11.175 -
download
1
description
The presentation from my keynote at the SpotOn locative media conference, organised by Finnish public broadcaster YLE at Aalto University in Helsinki. I talked about why delivering relevant content is a key to success in today's crowded media environment and how location can be one way to deliver relevant content to audiences.
Transcript of The web of where: How location is being woven into the web
The web of whereHow location is being woven into the web
Are you suffering from IOS?
Source: Xerox and YouTube
Are you suffering from IOS?
Source: Xerox and YouTube
Eric Schmidt of Google“Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days. See why it’s so painful to operate in information markets?”
from interview at Atmosphere 2010 conference Photo by Charles Haynes, Some Rights Reserved
How much is exabyte?
An exabyte is 1 million terabytes
The entire printed collection of the US Library of Congress is 10 terabytes
An exabyte is 100,000 Libraries of Congress
Photo by msmariamad, Some Rights Reserved
Media: From scarcity to abundance
Eric Schmidt at the Guardian Activate 2010 conference
Twitter: Billions of tweets
Source: Twitter by the Numbers, Raffi Krikorian
Twitter: Billions of tweets
150m registered users
Source: Twitter by the Numbers, Raffi Krikorian
Twitter: Billions of tweets
150m registered users
90 million Tweets per day
Source: Twitter by the Numbers, Raffi Krikorian
Twitter: Billions of tweets
150m registered users
90 million Tweets per day
On average, about 800 tweets a second now
Source: Twitter by the Numbers, Raffi Krikorian
Twitter: Billions of tweets
150m registered users
90 million Tweets per day
On average, about 800 tweets a second now
Record 3283 tweets per second set during Japan v Denmark World Cup Match
Source: Twitter by the Numbers, Raffi Krikorian
Twitter World Cup
Source: Twitter by the Numbers, Raffi Krikorian
Facebook: The phenomenon
Source: Website-Monitoring.com from March 2010
Facebook: The phenomenon
3.5 million events created each month
Source: Website-Monitoring.com from March 2010
Facebook: The phenomenon
3.5 million events created each month
60 million status updates a day
Source: Website-Monitoring.com from March 2010
Facebook: The phenomenon
3.5 million events created each month
60 million status updates a day
3 billion photos uploaded each month
Source: Website-Monitoring.com from March 2010
Facebook: The phenomenon
3.5 million events created each month
60 million status updates a day
3 billion photos uploaded each month
5 billion pieces of content shared each week
Source: Website-Monitoring.com from March 2010
(Information Overload)n
Source: The Hamster Wheel, Columbia Journalism Review
(Information Overload)n
A decade ago, The Wall Street Journal wrote 22,000 articles. This year, it has created 21,000 articles in the first six months.
Source: The Hamster Wheel, Columbia Journalism Review
(Information Overload)n
A decade ago, The Wall Street Journal wrote 22,000 articles. This year, it has created 21,000 articles in the first six months.
In the US, while news staffs have decreased by 25%, 75% of editors say their papers produce the same or more content.
Source: The Hamster Wheel, Columbia Journalism Review
(Information Overload)n
A decade ago, The Wall Street Journal wrote 22,000 articles. This year, it has created 21,000 articles in the first six months.
In the US, while news staffs have decreased by 25%, 75% of editors say their papers produce the same or more content.
Demand Media, 7000 freelancers, 4500 pieces of content a day
Source: The Hamster Wheel, Columbia Journalism Review
More content ≠ more revenue
Huffington Post had 24.3m users, and it expected to earn $30m this year. Source: Newsweek
In comparison, it’s estimated New York Times’ digital revenue alone is $150m Source: BusinessInsider
During recession, online ad rates plummeted due to oversupply of content Source: PaidContent
Source: Newstand by Laura Bittner
Source: Exhaustion by Jessica M. Cross
Readers shutting off
The subjects were overloaded with facts and updates and were having trouble moving more deeply into the background and resolution of news stories.
Associated Press study
From mass to relevance
The evolution from numbers to relevance by Mahendra Palsule
Real-time and real-space
Source: Google
Where am I?
What’s near me?
Real Estate
Tourism
Augmented reality
Source: YouTube
Augmented reality
Source: YouTube
Marketing in real-space
Source: Mobile Marketer and The Hyperfactory
Marketing in real-space
Source: Mobile Marketer and The Hyperfactory
Augmented reality games
Source: YouTube from research of Dr Adrian David Cheok
Foursquare and the New Loyalty
Source: Mobile Entertainment News
Four Square offers
Shopkick: In-store location
Political, not just commercial, loyalty
Education
Distributed Sensing: Quake Catcher Network
Poor privacy models
Poor privacy models
Foursquare treats all contacts alike
Poor privacy models
Foursquare treats all contacts alike
Latitude has a better model - allows you to set precision of location you want to reveal based on contact
Poor privacy models
Foursquare treats all contacts alike
Latitude has a better model - allows you to set precision of location you want to reveal based on contact
Lack of transparency about what is being done with personal data
Checking-in is still emergent behaviour
source: Forrester and ReadWriteWeb
Checking-in is still emergent behaviour
Research July 2010, 84% of US users unaware of location-based apps
source: Forrester and ReadWriteWeb
Checking-in is still emergent behaviour
Research July 2010, 84% of US users unaware of location-based apps
Only 4% of US online adults use these apps
source: Forrester and ReadWriteWeb
Checking-in is still emergent behaviour
Research July 2010, 84% of US users unaware of location-based apps
Only 4% of US online adults use these apps
Only 1% use them on weekly basis
source: Forrester and ReadWriteWeb
Checking-in is still emergent behaviour
Research July 2010, 84% of US users unaware of location-based apps
Only 4% of US online adults use these apps
Only 1% use them on weekly basis
80% male and 70% are aged 19-35
source: Forrester and ReadWriteWeb
Source: glove and iPhone 2by Gesa Henselmans
Location as a platform
W3C Geolocation API
API is agnostic to technology determining the location, so GPS, IP geolocation or Wifi, Bluetooth and RFID MAC location
Major browser support, Safari, Chrome, Firefox, Opera and IE9
Journalism
Source: Google Earth and Maps blog
Audiboo and the G20 protests
Source: Guardian G20 protest coverage and Audioboo
Audiboo and the G20 protests
Source: Guardian G20 protest coverage and Audioboo
Tracking a postal strike
Source: Guardian: Satellite tracking the postal strike
Social media beyond the screen
Social media beyond the screen
4000 miles
Social media beyond the screen
4000 miles2060 photos
Social media beyond the screen
4000 miles2060 photos
1600 Twitter upates
Social media beyond the screen
4000 miles2060 photos
1600 Twitter upates50 blog posts
Social media beyond the screen
4000 miles2060 photos
1600 Twitter upates50 blog posts
4 blogger meetups
Social media beyond the screen
4000 miles2060 photos
1600 Twitter upates50 blog posts
4 blogger meetups2 podcasts
Reality check
Reality check
I was the only journalist who geo-tagged content.
Reality check
I was the only journalist who geo-tagged content.
How to fit into workflow?
Reality check
I was the only journalist who geo-tagged content.
How to fit into workflow?
Commercial content management systems often don’t allow for geo-location
News happening near you now
ChicagoCrime.org: Early map mashup
Real-time data visualised
#uksnow on Twitter
Mobile phone crowdsourcing
Source: OilReporter.org and Crisis Commons
Ushahidi: Witness
Ushahidi: Witness
What’s stopping you?
How many psychiatrists
does it take to change a light
bulb?
Photo: an idea (the light bulb) by Alosh Bennet
One...but the light bulb has to want to change
Photo massive change by 416style
