The wallet in the cloud
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€ $ £
The Wallet in the Cloud Eelco van Wijk Algemeen Directeur, PayPal Nederland en België
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About PayPal
m-Commerce is here
How will the market evolve?
Our vision: the mobile wallet
How we realize the vision
Real life examples
1 yr mobile on the NL market: insights
![Page 3: The wallet in the cloud](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c777034a795945558b45dd/html5/thumbnails/3.jpg)
About PayPal
m-Commerce is here
How will the market evolve?
Our vision: the mobile wallet
How we realize the vision
Real life examples
1 yr mobile on the NL market: insights
![Page 4: The wallet in the cloud](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c777034a795945558b45dd/html5/thumbnails/4.jpg)
PayPal REPRESENTS 18% OF GLOBAL E-COMMERCE
>230 millions accounts worldwide, >106 million active
Incl. 67 million in Europe
Created in 1998, part of since 2002 $118B in total payment volume (+29%) $3B in stored value (saldo) spent every 2 weeks Bank License in Europe
2011 Key figures
26
10
12
5
110
3,5
3
2
2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 4
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2001 2002
2004
2007
2010 2011
LOGIN REVIEW PAYMENT COMPLETE
DONE
1998
MOBILE IS IN OUR DNA
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About PayPal
m-Commerce is here
How will the market evolve?
Our vision: the mobile wallet
How we realize the vision
Real life examples
1 yr mobile on the NL market: insights
![Page 7: The wallet in the cloud](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c777034a795945558b45dd/html5/thumbnails/7.jpg)
2/2/2012 PayPal MOBILE CONFIDENTIAL AND PROPRIETARY 7
NEW OPPORTUNITIES
• m-Commerce to represent 20% of e-commerce by 20152
• Mobile devices will „close the loop„ by getting customers back into the stores
• Mobile offers high street retailers opportunities to take proven internet consumer acquisition & CRM methods offline
1) Morgan Stanley 2) ABI Reserach
M-COMMERCE IS HERE, NOW…
TRENDS
• Rakuten (Japan) sales already 20% via mobile1
• eBay, Inc.:
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IF EU FOLLOWS US TREND, M-COMMERCE WILL AT LEAST DOUBLE
m-Commerce adoption in US twice as high as in Europe, and still growing…
2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 8
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Who is the mobile shopper, and what do they buy?
Source: Insight Express
A VERY attractive consumer for any retailer…
36% make a purchase on their
phone while in-store
83% are between 18-44 years old
72% are smartphone owners
54% are male, 46% are female
52% make more than $50k a
year; 32% make more than $75k a
year
32% have an iPad
18%
19%
22%
22%
23%
28%
30%
30%
31%
31%
36%
38%
43%
Groceries
Streaming Movie
Airline Tickets
CD
Hotel
DVD/Blu-Ray
Clothing
Books
Electronics
Music (other than MP3)
App
Ringtone
MP3 Music
Buying digital goods (as expected)… & a lot more!
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Most attractive segment: “Dual owners”
10 PayPal Mobile Confidential and Proprietary Source: PayPal & Ipsos Mobile Usage & Attitude Research, October 2011
Highly Engaged with Mobile: • Make 2x as many mobile purchases as smartphone-only buyers (40% made >20 purchases in past 12 months) • Make purchases as frequently as online purchases Incremental Spenders: • 60% indicated higher overall spending due to their mobile purchase activity (vs. 29% for smartphones)
High Value Customers: • 67% Male; 37 yrs old, $120K average Household Income, 65% with kids
Tablet owners may be enticed to spend more due to the larger screen/keyboard and touchscreen capabilities. Retailers should think about how dual owners use both devices in complementary ways to shop their brand.
Different set of shopping activities for each device
10
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About PayPal
m-Commerce is here
How will the market evolve?
Our vision: the mobile wallet
How we realize the vision
Real life examples
1 yr mobile on the NL market: insights
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M-COMMERCE WILL EVOLVE INTO NEW AREAS
•Portion of $700B+ e-Commerce migrating to m-Commerce
•LBS, time sensitive sales & ubiquity create incremental sales opportunities
•eBay sold $5B+ in 2011 •Japan showing the way
Global Mobile Apps Revenues ($B)
• Mobile driving store traffic with deals
• Mobile key enabler for redemption
• Estimated $1T opportunity
(Gartner)
2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 13
6.8
11.8
19
29
2010 2011 2012 2013
Online2offline Remote commerce Apps
M-COMMERCE WILL EVOLVE INTO NEW AREAS
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JAPAN SHOWING THE WAY IN “BLURRING THE LINES”
2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 14
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About PayPal
m-Commerce is here
How will the market evolve?
Our vision: the mobile wallet
How we realize the vision
Real life examples
1 yr mobile on the NL market: insights
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The future of shopping
2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 16
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A SEPARATE PAYMENT METHOD FOR EVERY SINGLE USE CASE?
THEORY REALITY
2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 17
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In 2 clicks!
Convergence Online, Mobile
& Offline
Mobile Commerce
Mobile Wallet
THE FIRST 3 STEPS
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CONVERGENCE INTO 1 MULTICHANNEL WALLET
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A WALLET JUST LIKE YOUR LEATHER ONE… BUT BETTER
PROMOTIES & COUPONS LOYALITEIT
IN-STORE PRIJSVERGELIJKING
BOODSCHAPPEN- LIJSTJES
WINKELLOKATIE
BETALING
MOBILE COMMERCE
SCANNEN
€$£
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MULTICHANNEL WALLET NOT RESTRICTED TO 1 DEVICE
2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 21
Existing devices….
Samsung TV
POS (Ingenico)
Kiosk
Android & other tablets
Navigation
Parking
Xbox 360
& new ones!
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ROAD TO A MULTICHANNEL WALLET
Apps available on iPhone, Android, RIM Key Features: Send/Request Money, Check
balance/History, Bank Transfer, Split Check, Charity Donation, Mobile Check Capture, Local
From a smartphone application…
5m consumers engaged
…to a multichannel Wallet
All that you have in your leather wallet: Cash, payments cards, loyalty cards, receipts
2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 22
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Confidential and Proprietary MOBILE 2011 STRATEGY 2/2/2012 23
WALLET CONCEPTUALIZATION: USE CASE “SHOPPING” 1/3
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Confidential and Proprietary MOBILE 2011 STRATEGY 2/2/2012 24
WALLET CONCEPTUALIZATION: USE CASE “SHOPPING” 2/3
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Confidential and Proprietary 2/2/2012 25
WALLET CONCEPTUALIZATION: USE CASE “SHOPPING” 3/3
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About PayPal
m-Commerce is here
How will the market evolve?
Our vision: the mobile wallet
How we realize the vision
Real life examples
1 yr mobile on the NL market: insights
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27
OPEN PLATFORM ENABLES ACCELERATED INNOVATION
2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY
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BEYOND MOBILE: OPEN PLATFORM LETS DEVELOPERS EMBED AT WILL
Pay with remote control on Philips & Samsung connected TV‟s
Integration of SendMoney functionality in Internetbanking
1-click payment for paid content Empowering “social commerce”
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BUT, TODAY IS ABOUT MOBILE…
..and taking away the hurdles in mobile payments is a key factor for successful m-Commerce models
2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 29
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PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 30
TAKING AWAY THE M-COMMERCE HURDLES
• Consumers less patient on mobile devices. Experience has to be better than the web
• Users unwilling to fill forms on a mobile device for billing and shipping information
• Entering debit or credit card info on a phone still a hassle
• Mobile is like the web: open to fraudsters and attacks
• Consumers perception at risk when requesting to enter financial info into an unknown environment
User experience
Trust & security perception
FAST
CONVENIENT
SECURE
TRUSTWORTHY
2/2/2012
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PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 31
Review
LOGIN REVIEW
HOW PayPal ADDRESSES NEED FOR SPEED & CONVENIENCE
Expands to change shipping address
Expands to change funding source
Login
Expands to list purchase details
Log In using email and password or phone and pin
2/2/2012
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About PayPal
m-Commerce is here
How will the market evolve?
Our vision: the mobile wallet
How we realize the vision
Real life examples
1 yr mobile on the NL market: insights
![Page 33: The wallet in the cloud](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c777034a795945558b45dd/html5/thumbnails/33.jpg)
SUCCESSFUL M-COMMERCE EXAMPLE 1
Proposition: • See listings, trailers • Select movie, cinema, time • Pay • Get QR-code as ticket
Advantages: • Buy ticket anyplace, anytime • No more waiting in line • Show up last minute
Result: • 5K tickets in 2 weeks, iPhone only! • Success led to decision to do Android, Streaming
2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 33
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SUCCESFULL M-COMMERCE EXAMPLES 2
2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 34
Consumers asked for buying functionality in the app
Time sensitive component crucial for auction model
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About PayPal
m-Commerce is here
How will the market evolve?
Our vision: the mobile wallet
How we realize the vision
Real life examples
1 yr mobile on the NL market: insights
![Page 36: The wallet in the cloud](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c777034a795945558b45dd/html5/thumbnails/36.jpg)
PayPal: MOBIEL BETAALGEDRAG VERRAST OP ALLE VLAKKEN
Wat wordt mobiel afgerekend?
Hoogste mobiele trx: $2.451 (juwelen) Merchants met grootste omzet mobiel: 1. Consumentenelectronica deals 2. Private sales 3. Mode-merk
Meeste transacties via mobiel: 1. Consumentenelectronica deals 2. VOIP top-up 3. C2C handelssite
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Concluding…
Mobile shopping is happening now. It’s a huge opportunity for retailers
Simple, safe checkout will help drive conversion and adoption
Mobile will cause convergence of e-Commerce and traditional retail channels
37
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€ $ £
Thank you