The Walgreens Story: Putting an API Around Their Stores (Webcast)

The Walgreens Story: Putting an API Around Their Stores

Joe Rago @joerago

Brian Mulloy @landlessness

Walgreens Apigee

Nicholas Eby @nicholasleby

http://youtube.com/apigee

YouTube

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http://slideshare.net/apigee

SlideShare

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API Craft App Craft

Google Groups

http://j.mp/api-craft http://j.mp/app-craft

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Meetup.com

•  Join your city’s API Craft meetup –  Detroit

–  Chicago

–  New York

–  New England

–  San Francisco

•  Or start your city’s API Craft meetup –  Create a meetup.com account

–  Ask for logos and get help on API Craft Google Group

Local API Craft Meetups

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Iloveapis2013.com

November 4-6, San Francisco

Connect Your App to Over 8,000 Stores

Walgreens Developer Program Apigee Webcast August 29, 2013

©2013 Walgreen Co. All rights reserved.

Walgreens + Duane Reade = Convenience & Reach

•  8,000+ stores < 5 mi of 75% US

•  50 States + PR

•  6,000,000+ daily visitors

•  Every second = Mobile Rx refill

•  99% of stores have photo lab

©2013 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI

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Direct Cross-Channel Enterprise

•  Walgreens.com •  Drugstore.com •  Beauty.com •  Photo mail •  Pharmacy mail

•  Balance Rewards •  Weekly Ad •  Store Locator •  Local Store Inventory •  Mobile coupons •  Digital marketing

•  Web Pickup •  Photo/Pharmacy online

to store •  Refill by Scan •  In store ordering/ship to

store •  Home delivery

What Walgreens does is “Omni-Channel”


Why Omni-Channel for Walgreens?

Store only Store + online Store + mobile Store + online + mobile

3.5x 4x

6x

Average annual spend per customer


1,700,000 visits/day to our properties

Traffic across Walgreens Digital Properties


We’re driving strong pharmacy volumes

% of online refills from mobile

10%

>50%

2010 Today


4 million likes!

215,000 likes!

600,000 followers!

Reach millions through social media every day


Walgreens For iPhone

For Android

Walgreens For iPad

For Android Tablet

10 apps and mobile websites, 50+ partners

RxmindMe For iPhone

Beauty.com For iPad

Walgreens

Developer Program

• +36 • more

Walgreens Mobile Ecosystem


Walgreens Developer Program

Evolution: The Road to a Walgreens API

Walgreens is focused on providing our customers the ability to interact with our brand through all possible channels. •  Mid 90’s – Walgreens.com

•  2007 – Walgreens Mobile Web

•  2009 – Walgreens 1st Native Application (iPhone)

•  2011 – Prescription Refill Text Alerts

•  2012 – QuickPrints API & Take Care Appointment Scheduler

•  2013 – Prescription API


QuickPrints API & SDKs

Key Points:

•  Print to 8000 stores

•  Developers get paid

•  12x partner growth

QuickPrints Summary

Available Photo Products

!Standard & Square Prints

Photo Cards

Canvas & Poster Prints

Collage Prints


Increase AOV: Photo Cards

Holiday Photo Cards: •  Supplement Walgreens app features

•  2 Partner Apps: Cardmento & Versaries •  Offered Higher Rev Share + Bonus Prize

Unique Promotion Opportunity: •  Marketing message in WAG iPhone app

•  Walgreens Facebook & Twitter promotion •  Success! Cardmento went from a brand-

new app to #89 in Photo category*

Success Story: Holiday Photo Card Contest

* Source: AppAnnie.com


Prescription API

Why integrate the Walgreens Prescription API?

1.  Increase medication adherence

2.  Increase customer engagement

3.  Increase awareness of 3rd party apps via co-marketing


Key Points:

•  Refill & Transfer Rx

•  Cross Platform API

•  ‘13 Appy for Healthspek

Prescription API Highlights


Developer Marketing

Marketing Your Developer Program


Encourage Integrations

Offer revenue share2 Showcase end user value

Build Awareness Break through from the almost 13,000

other APIs publicly available

1Source; APIHub.com

2Only for QuickPrints

Press Releases & Tech Blog Coverage = GOLD


Developer Events: Align with the best fit for your API


Steps to Launch

1.  Sign up an account at developer.walgreens.com.

2.  Request an API Key

3.  Complete our QA onboarding process

4.  Launch away!


Thank You!

Contact Info

Walgreens API Program

Joe Rago

[email protected]

https://developer.walgreens.com

[email protected]

@WalgreensAPI


Questions?

Walgreens

Apigee

Joe Rago @joerago

Brian Mulloy @landlessness

Nicholas Eby @nicholasleby

Thank you

youtube.com/apigee!slideshare.com/apigee!linkedin.com/company/apigee!

The Walgreens Story: Putting an API Around Their Stores (Webcast)

Technology

Transcript of The Walgreens Story: Putting an API Around Their Stores (Webcast)