the vision of the sector, wider digital tools #SOCMED12cih.org/resources/PDF/Event...

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the vision of the sector, wider digital tools#SOCMED126 December 2012

http://www.creative-bridge.com



Hello digital world

#SOCMED12

Gamification

Near field communication

Recognition technology

Augmented reality

Talking the talk

The future’s future

Augmented reality

Introduction




Introduction




introduction

Design and digital agency

Specialist in events and engagement

Predominately B2B and commercial

Full service marcomms agency

Public and not-for-profit specialism

Housing experts

PR week top 10 public sector agency

Housing experts




introduction

the most engaging agency




Hello digital world




hello digital world

More and more web-based solutions, less and less face-to-face

Work access - ‘bring your own device’ (BYOD)

General access - tables, phones, media boxes, TVs, games consoles

Input changing from traditional keyboards and mice to touch screens, accelerometers and controller less devices




Gamification




gamification

concept of applying game-design thinking to a non-game applications

making them more fun and engaging to the audience

high scores, leader boards, social connectivity, badges, rewards, avatars, easter eggs and user profiles all contribute to gamification

research forecasts gamification revenue will be about 23 percent ($1.6 billion) of all social media marketing budgets (m2 research)




gamification

Department for Work and Pensions created an innovation game called Idea Street to decentralise innovation and generate ideas from its 120,000 people across the organisation.

game mechanics included points, leader boards and a ‘buzz index’

Idea Street now has over 6,000 regular users and had generated 1,400 ideas, 63 of which had gone forward to implementation (expected to save it more than £20m by 2014-15)




gamification

further examples include the U.S. military's ‘America's Army’ video-game recruiting tool

nearly 5.4 million users have registered on the game's web site, and more than 2 million users have passed through basic training in the latest version of the game

the Army also has licensed the game for release on Microsoft's Xbox and Sony's PlayStation platforms




Near field communication




near field communication

not a new technology, Nokia has been active since 2004, along with Philips and Sony

leading banks now using contact-less debit/credit cards (and wristbands)

short-range wireless technology that enables two devices to exchange securely small amounts of data when they're placed a few centimeters apart





transport for London oyster card

began life in 2003

a total of 43 million oyster cards issued

7 million in regular use

80% of all journeys use oyster

Hong Kong’s octopus card, debuted in 1997





personalised approach

realtime recognition and data collection

LOW

MID

HIGH

You placed your low risk token on EuropeScenario listed here on the Risk/Placement

You placed your medium risk token on AsiaScenario listed here on the Risk/Placement

You placed your high risk token on AfricaScenario listed here on the Risk/Placement

Survey based engagement Interactive game element

Live event based consensus results Dynamic data capture and cleansing

Name: Rob Newell

Company: VU Creative

Email:40%

35% 25%

Yes No

[email protected]

RFID

Rob NewellCreative Digital Director

RFID





rent payments

self serve interactions and functions

Rob NewellCreative Digital Director

service and maintenance programs





San Antonio's Northside Independent School District

Tracking tags gave a better idea of the numbers of students attending

Pupil expelled for not wearing their tag

Currently sitting with the district court judge




Augmented reality




augmented reality

Traditionally accessed through smartphone technology

Google and Oakley in the market with augmented reality glasses

Bringing the real and digital worlds together

Augmented reality is changing the way we view the world




augmented reality




Recognition technology




recognition technology

first used in retail environment in 1974

qr code is a trademark for a type of matrix bar code

qr codes allow more then just numeric data

bar codes celebrated their 60th birthday this year, first patent in 1952





accessed via specific apps installed on mobile smartphones

pre defined images lead users to predetermined content

overlays can be provided for clear call to actions

aurasma and blippar leading advertising based solutions

mobile visual search enables you to link digital content to printed materials





retailers are starting to incorporate into printed catalogues

advertising hoardings using the technology

being used across various media types





more integrated augmented reality user experience

digital world meets physical world

next steps...

let’s meet trevor!




Talking the talk




talking the talk




The future’s future




the future’s future



t 024 7656 0440 f 024 7656 0441 e [email protected] w www.creative-bridge.com

thank you6 December 2012

Concept House9 Orchard CourtBinley Business ParkCoventryCV3 2TQ

mailto:[email protected]

mailto:[email protected]



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