The Vision Gardens - San Francisco Recreation and...

The Vision GardensOut Of The Drought Comes Solutions and a Chance To Change The World

At The Palace of Fine ArtsSan Francisco Recreation and Park Department

Request for Concept Proposals

A PROPOSAL BY URBAN SMART FARMS LLCMAY 2015

2 SF Palace of Fine Arts RFCP

SF Palace of Fine Arts RFCP 3

FOREWORD COVER LETTER

Project TeamConsultantsExperience

PROJECT SUMMARY

Urban AgricultureTower GardeningProject Vision

FINANCIALS

Financial PartnersAssumptionsProject Pro-Forma


Built for the Panama Pacific In-ternational Exposition in 1915, the San Francisco Palace of Fine Arts was more than just an ar-chitectural showpiece. It was a statement to the world. A symbol of the resiliency of a City - and its peoples’ ability to persevere amidst historic hardship while finding the strength to innovate To rebuild and rebrand, and rees-tablish itself as stronger and bet-ter than before.

In this manner San Francisco rose from the ashes of the catastroph-ic 1906 earthquake. It made its presence known on the interna-tional stage and the promises of the 20th century. Holding onto its frontier roots, it has over the years maintained a pioneering identity, never fearing the future. Social, cultural and technologi-cal dreams have flourished here and nourished the whole of our nation.

——

For the first time ever, January 2015 recorded no rainfall in the San Francisco/Bay Area.1 The severe drought in California is now approaching its fourth year. Over the past decade, however, the city of San Francisco, its en-virons, and the state of Califor-nia have experienced a climatic dryness that is considered part of a longer-term, 15-year drought across most of the Western USA.

Scientists and climatologists are heralding this as a histori-cally significant Megadrought. Megadroughts are extreme dry spells that can last for a decade or longer, according to research meteorologist Martin Hoerling of the National Oceanic and Atmo-spheric Administration. They are defined more by their duration than their severity. Bioclimatol-ogist Park Williams, a professor at the Lamont-Doherty Earth

1 http://www.cadrought.com/driest-january-ev-er-californias-bay-area/

Observatory of Columbia Uni-versity in New York, points to the evidence that “more area in the West has persistently been in drought during the past 15 years than in any other 15-year period since the 1150s and 1160s”.2

Periods of long-lasting droughts have tremendous impacts on the populace. Water is the lifeline to food production. The drought in California, the top U.S. agri-cultural producer, is depriving the state of water needed to pro-duce everything from milk, beef and wine to some of the nation’s largest fruit and vegetable crops, including avocados, strawber-ries and almonds. Lost revenue in 2014 from farming and relat-ed businesses such as trucking and processing could reach $5 billion, according to estimates by the 300-member California Farm Water Coalition, an indus-

2 http://www.usatoday.com/story/weath-er/2014/09/02/california-megadrought/14446195/

FOREWORD

try group.3

The effects of the drought on farming and agriculture are not only being felt by Californians, but by all Americans, from sea to shining sea. Over half of our nation’s fruit and nuts come from California, as do a quarter of our veggies. The percent of veggies would be higher if we excluded our favorite vegetable, potatoes, from the calculation.4 Even cit-rus-rich Florida is affected. While it outgrows California for Orang-es, it mainly produces the Valen-cia variety which go into juices. The preferred variety sold at most supermarkets for eating are the California-grown Navels.

With the unimaginable, agri-cultural “worst-case scenario”

3 http://www.bloomberg.com/news/arti-cles/2014-01-29/california-farms-going-thirsty-as-drought-burns-5-billion-hole

4 http://www.lavidalocavore.org/diary/2182/what-percent-of-food-comes-from-california


Image source: http://peakwater.org/tag/california-drought/

looming, it is imperative that we turn to innovation and technol-ogy - and new methods of food production and delivery systems. Waste must be minimized and a new mindfulness toward re-source consumption and exhaus-tion has to govern the new age of high-yield, production farming. Additionally, as our cites and regions continue to grown and urbanize, rural agriculture must

find a new means of interfacing and co-existing within urbanized environments.

Vertical Aeroponic Technology - most commonly called Tower Gardening - provides a clean, effective and scaleable alternate to traditional horizontal farming. While it is not an end all means to replace age-old agricultural methods, it is a solution and an

alternative, that empowers in-dividuals and communities to control, contribute and address the hardships facing our food production practices. We be-lieve that this technology has a place in society and in the lives of San Franciscans. With the Pal-ace of Fine Arts as a venue for such technology and innovation, once again it can have the iconic voice, telling the world the sto-

ry of a resilient city and region. When once again faced with a historic mega-hardship it has the strength of community and ca-pacity to rebuild, rebrand, inno-vate on carry on.


COVER LETTER

Urban Smart Farms LLC is pleased to submit this response to your Request for Concept Pro-posals for the adaptive reuse and restoration of the iconic Palace of Fine Arts. We share with you our vision for the application of an equally iconic Vision Gar-den, utilizing Vertical Aeropon-ic Technology - most commonly called the Tower Garden.

In our project summary we will describe in greater detail this technology as well as our con-ceptual vision for its implemen-tation within the Palace grounds. Our concept proposal may come to you as unconventional lease tenant and we understand that it may not fit the mold - or address the exact criteria - of this out-lined procurement process. But it is our goal to present you with a concept, and hopefully an in-spiration, that we can then build upon with the Department’s guidance.

We believe that agriculture can and should have a significant place within the urban built envi-ronment and in the lives of urban residents. Through technologi-cal achievements we have es-tablished new methods, such as the Tower Garden, of cultivating food in ways which complement our modern lives.

We also believe that where there is room for change there is op-portunity for learning. Our urban farm model aims to not only ad-dress issues of food production and delivery systems, but to also be an effective tool for education and community building.

We hope that you enjoy reading our proposal and look forward to the opportunity to expand on our concept if invited to the RFP round. Please do not hesitate to contact us should you have additional questions about our proposal or organization. Urban

Smart Farms is led by Candace and Tim Stottle - 20 year veter-ans in the field of agriculture, food production and distribu-tion. Based in Orlando, Florida the company is owned by World Food, LLC which is a leading provider of prepared produce in the region, with a client base that includes Orlando’s world-class hotels and convention center, the Walt Disney World theme parks and resorts, as well as national supermarket chains and local area restaurants.

Established in 2009, Urban Smart Farm’s mission is to educate com-munities on food systems while bringing attention to innovation and advances in the field.

Urban Smart Farms is supported in its mission and operations by a tremendous network of indus-try leaders and investors from around the country. This proposal boasts the support and collabo-

ration of the Future Growing LLC team and its founder-CEO, Tim Blank. Future Growing LLC has been the world leader in vertical aeroponic food farms utilizing patented Tower Garden technol-ogy. It’s core mission is to inspire healthy and sustainable living around the world, by empower-ing people with the technology and training to do so.

Additonal support has been pro-vided from network of consul-tants in the fields of strategy, de-sign and planning and financial consultanting.

URBAN SMART FARMS LLC10651 Satellite BoulevardOrlando, Florida [email protected]@me.com


Images source:www.FutureGrowing.com


Urban Smart Farms LLC was es-tablished by Candace and Tim Stottle with three distinct goals. To educate communities about the technology of a closed loop agricultural system; to feed our ever growing urban populations with locally sourced produce; and to provide a forum for all ages to have hands-on interac-tion with food system production in a venue where people can gather socially.

Urban Smart Farms is owned and operated by parent company, World Food LLC. World Food is a vital partner of the culinary de-partments of Walt Disney World, Universal Studios, Orange Coun-ty Convention Center, leading hotel groups and national re-tailers such as Trader Joes, pro-viding custom cut-to-order, all natural produce (veggie & fruit), prepared salads (pasta, grain, po-tato, greens) hors d’oeurves and bon appetite box lunches.

PROJECT TEAM

URBAN SMART FARMS LLCCandace & Tim Stottle

The Garden at San Francisco’s AT&T Giants Stadium by Future Growing.

The company is also a contribu-tor and supporter of Second Har-vest of Central Florida and has worked with Second Harvest and Florida Fresh to provide nutri-tious, clean-label, prepared fruits & veggies for school lunches and after school programs.

World Food’s green initiatives led them to vertical aeroponic farming and a collobaration with Future Growing LLC to install and and manage of the Orange County Convention Center’s Tower Farm of approximately 100 towers or 125,000 plants an-nually. The company will also be responsible for providing tours and education programs for vis-iting convention goers.

Candace Stottle is originally from Bostic, North Carolina, and grew up on a working farm. Ms. Stot-tle is an owner/partner of Urban Smart Farm’s parent company, World Food LLC. She is and re-

sponsible for business develop-ment for working closely with new customers and existing ones, to develop green sustain-able programs in direct relation to food procurement and educa-tion.

Tim Stottle has been managing partner of World Food LLC since 2007. He has been growing aeroponics for 5 ½ years and has established custom lettuce mixes with optimal flavor and color for chef’s desired pallet and presen-tations. Mr. Stottle is a trained chef having attended the Mar-riott Culinary School, and later apprenticed under Steve Hall, eventually becoming an Execu-tive Chef at IHC Corporation, the Taj Mahal in Atlantic City, and with the Wyndham Corporation. Now, as an entrepreneur, he is looking to meet a national and regional need for supplying local food to our urban life styles.


For the past 10 years, Future Growing LLC has been the world leader in vertical aeroponic food farms utilizing patented Tower Garden technology. With over 300 successful projects across North America, Future Grow-ing leads the way in the local food growing movement, which has become a permanent main-stream trend in the United States.

The Future Growing is led by founder and CEO Tim Blank, a hydroponics expert, global speaker, and 12-year hydropon-ics veteran with the Walt Disney World Company. Their business is not just selling a product, but more importantly creating suc-cessful urban farms, one farmer at a time.

Future Growing designs custom-ized turnkey vertical aeropon-ic farms to fit the needs of each individual client. The future of agriculture around the world will

require new technologies and a much better use of our natural resources to sustain us. With a concern for our planet, Future Growing spent several years de-veloping the patented vertical aeroponic Tower Garden® tech-nology we have today.

In 2011 Future Growing opened O’Hare Urban Garden at Chica-go O’Hare Airport, the world’s first aeroponic farm inside an airport terminal bringing global visibility to this new technology.

Continuing with its mission to inspire healthy and sustainable living around the world, by em-powering people with the tech-nology and training to do so, Fu-ture Growing opened the world’s largest aeroponic farm in 2014 in Tulsa, Oklahoma, which is locat-ed in a region that is one of the largest fresh food “deserts” in the US.

FUTURE GROWING LLCTim Blank

Future Growing’s Vertical Aeroponic Farm in Tulsa, Oklahoma.


Mr. Taylor Pursell is a Co-Found-er of Kirchner Food Security Group LLC. He is Chairman of the KFSG Board of Advisors and Co-sponsored the founding and land dedication of Jones Valley Teaching Farm (JVTF) in Birming-ham AL.

The Pursell family owns and op-erates Pursell Farms & Resorts in Sylacauga AL. He is also Chair-man of the Board of US Fertiliz-er and a board member of NFT Industries

Mr. Pursell has continued work in finding solutions for healthier, safe and efficient food produc-tion for all corners of the globe through the Kirchner Food Secu-rity Group. Jones Valley Teaching Farm has “bring it home” ap-proaches to giving young people a chance of learning about food production for their communi-ty and supporting the efforts of education around the world.

The youth and young adults or Fellows get an opportunity to participate in the revitalization of an otherwise underprivileged part of the city, create awareness, raise money for the community and provide a model for similar urban farms to take route around the country.

As a member of our consultant team, Mr. Pursell is passionate about educating communities about the new technology of ver-tical aeroponic food production and sustainable parameters to meet the ever growing need for our urban food demands. Addi-tionally he would work to apply the model and lessons from his work with the Jones Valley Teach-ing Farm, in order to create suc-cessful programs for youth and community outreach at our pro-posed Vision Gardens.

CONSULTANT TEAM

JVTFTaylor Pursell


UDP CONSULTINGRoberta Fennessy

UDP Consulting is led by Ro-berta Fennessy - a development and planning consultant whose core experience comprises large scale, mixed-use, urban redevel-opment projects in markets such as New York City, Newark, New Jersey; Denver, Colorado, and the Central Florida Region.

Ms. Fennessy will lead our team’s design vision and coordination of all design and construction related activities. Working as an owner’s representative they will also be responsible for assem-bling and managing a team of qualified consultants and indus-try experts to develop and exe-cute the project.

UDP Consulting is presently spearheading the development of the Interim Use Master Plan for the Creative Village Devel-opment team. Creative Village is a public-private redevelopment project in Downtown Orlando.

As part of this master plan, they have been working closely with Urban Smart Farms on identify-ing potential sites for an urban, production-scale Tower Farm.

Trained as an architect and ur-ban planner, Ms. Fennessy brings strategic experience and support in the field of urban design and planning. She has worked in lo-cal government as well as for world-renowned architecture firms RMJM Architects and Plan-ners, and Skidmore, Owings & Merrill (SOM). She has experi-ence working historically signif-icant building projects, including the adaptation and refurbishment of Denver’s Union Station.

Ms. Fennessy is an adjunct pro-fessor of urban planning at both Columbia University in New York City and the University of Central Florida.

The Garden Building’s Rooftop Greenhouse is the world’s first certified green building with commercially-scaled aquaponics and vertical Tower Garden®

aeroponics on the rooftop. Rooftop greenhouses require unique engineering, planning, permitting, and buildout in an urban setting. Future Growing LLC

created some of the early standards and guidelines that many new urban projects follow today.


ORANGE COUNTY CONVENTION CENTER

CREATIVE VILLAGE PROPOSALORLANDO, FLORIDA

RELEVANT EXPERIENCE

Urban Smart Farms has won a bid to install and operate a Tower Farm in the East Lobby of the Or-ange County Convention Center in Orlando, FL.

The Orange County Convention Center is the primary public con-vention center for the Central Florida region. The center cur-rently ranks as the second largest convention center in the United States (the first is McCormick Place in Chicago). Fresh produce from its he Tower Farm will be

Urban Smart Farms has prepared a concept proposal for the instal-lation of an Urban Tower Farm in Downtown Orlando, FL at the Creative Village project.

Creative Village redevelop-ment project aims to transform 68-acres of under-utilized, city-owned land into a vibrant, mixed-use, transit oriented, ur-ban infill neighborhood in the heart of downtown Orlando.The vision for Creative Village focuses on creating a true “live,

learn, work and play” urban des-tination through a development plan that supports a synergistic and dynamic mix of uses includ-ing office/creative studios, high-er education, PS-12 education, mixed-income residential, retail/commercial and hotel.

It is a public-private partnership with the City of Orlando. Urban Smart Farms has submitted an innovative proposal to retrofit a city-owned parking structure into a rooftop Tower Farm.

harvested by the area’s hospital-ity industry members including the center’s restaurants, nearby hotels, area markets.

The garden is currently in end stages of planning and coordina-tion and expect to be operational by the end of Summer 2015. Pro-ducing locally sourced produce is another step in the convention center’s sustainability initiatives. A solar farm on the roof of the south concourse provides 1 MW of power to the center.


CHICAGO O’HARE AIRPORT URBAN GARDEN

BOYS AND GIRLS CLUB OF GREATER MEMPHIS

Since Future Growing was founded in 2005, the company has been the world leader in the development and installation of urban aeroponic food farms. The O’Hare Urban Garden was the world’s first vertical aeroponic food farm inside an airport ter-minal producing locally grown, all-natural produce for airport restaurants.

The O’Hare Urban Garden sup-plies produce to restaurants lo-cated a short walk away inside

the terminals. Additionally, some of the O’Hare Urban Garden’s living lettuce is packaged in bio-degradable clamshells and sold to guests at the airport.

The sound of cascading water, ar-omatic herbs, and colorful plants creates a restful experience for tired travelers in the tranquil set-ting of the O’Hare Urban Gar-den.

Future Growing developed the first Boys and Girls Club to have a workin aeronponic farm as part of their highly successful Techni-cal Training Center Program.

Located in Memphis, Tennes-see, a city of extreme seasonal temperatures, a state-of-the-art greenhouse was designed to pro-vide year round growing. The greenhouse repurposes land that was once unused urban space, and provides a wide range of vegetables and herbs, in addition

to the technical training within the culinary program.

Over the past three years, the center has placed 100% of the program graduates in jobs or col-lege - a testament to the success of this innovative program and local area partnerships.


PROJECT SUMMARY

With nearly 7 billion mouths to feed, human agriculture exerts a tremendous toll on the planet - from water draws to pollution, and from energy use to habitat loss. Tower Gardening provides a growing set of solutions. The future of agriculture around the world will require new technolo-gies and a much better use of our natural resources to sustain us. With a concern for our planet, our partners at Future Growing LLC spent several years develop-ing a patented vertical aeroponic Tower Gardening technology.

Our concept proposal is for the for the installation of a Tower Farm utilizing vertical aeroponic tower technology at San Francis-co’s Palace of Fine Arts.

a. Description of a Tower Farm

The Tower Garden is a patented vertical aeroponic food produc-tion system designed for urban

farms, rooftop gardens, and com-mercial growing operations. Be-cause of its vertical design, the system is space and energy ef-ficient. The basic tower unit has a 2.5’ x 2.5’ footprint, and uses modular stackable growing pots. In its 11-pot maximum config-uration, you can grow up to 44 plants per tower.

Each tower is made of plastic which is FDA food grade compli-ant and free of harmful compo-nents commonly found in today’s agriculture-grade plastics.

Non-GMO seeds are used for each tower and are started in natural rock fiber seeding cubes. After germination, the cubes are placed in full light for a week or two, where they can develop into hardy seedlings ready to trans-plant into their tower home.

Towers have a 25 gallon reservoir at its base. This reservoir stores

Aeroponic Power-Gro ionic min-eral nutrient solution - Future Growing’s proprietary plant food. Inside the reservoir is a small, low wattage submersible pump. The pump draws the nutrient solution up through the center of each pot all the way to the top of the tower.

From there, the nutrient solution drips through a special device that evenly cascades the nutri-ent solution over the plant roots. On the journey down the tower, the nutrient solution feeds the plants’ roots and becomes highly oxygenated as gravity tumbles it back down to the reservoir. This process is continually repeated, providing fresh oxygen, water, and nutrients to the roots of the plants. Because of the design of the tower’s system, the crops grow faster than they would in soil, and have to be harvested on a regular basis!

Aeroponic towers can be lined up in double rows for several hundred feet, creating extra-large plant sites of 120,000 to 250,000 plants per acre.

At this stage, our concept pro-posal comprises of flexible and scalable models outlined below for your review and consider-ation.

1. The Production-Scale Tower Farm

Tower gardens can be installed and operated indoors or out-doors, and are often housed in state-of-the-art controlled envi-ronment greenhouses, protect-ing the crops from most harmful pests that typically require the use of chemical pesticides, her-bicides, and fungicides.

A production-scale tower farm has many sustainable attributes when compared to traditional


farming. It recycles 100 % of nu-trients and water, reducing the tremendous waste in fertilizers. Produce spoilage is eliminated as plants are harvested with their roots intact. Additionally, plants have extraordinary shelf life as no chemical gasses are used.

A Tower Farm is able to yield on an ½ Acre the equivalent to a 5 Acre farm, capable of producing 15,000 to 30,000 living plants per week.

At the production scale, we pro-pose a 500-tower farm as out-lined in our project pro-forma. This capacity be housed inside the exploration space, occupy-ing approximately ½ Acre, and would require very little “fit-out” of the space. A second option iw to situate the farm at a location to be determined on the Palace grounds in a controlled environ-ment greenhouse. A structure of this sort can also serve as an ar-chitectural design feature, com-

plementing the existing Palace and its future tenants.

In this model, Urban Smart Farms would install, operate and man-age all aspects of the farm.

2. The Community Tower Farm

However, there are many oppor-tunities for applying this technol-ogy beyond the production scale farm, and in a direct-to-the-cus-

tomer manner. A tower farm can also take the form of the more intimate community garden. In this scenario community groups, school groups, or individual households can tend to one or multiple towers and grown cus-tom produce of their choosing.

In this model, Urban Smart Farms would develop a Co-op model where the company installs and maintains the towers while each group or individual pays a small


PROJECT VISION

co-op share and is responsible for farming their assigned towers. Urban Smart Farms would also be responsible for educating and supporting the community farm-ers on how to grow with the Tow-er Garden.

The Lease-a-Tower Farm

Lastly, Tower Gardens make mar-velous topiary structures, and outdoor garden fixtures/furnish-ings. They can function as room dividers for special events, can be arrange to create modern ar-bors and walkways, and can be a unique complement to other ten-ants and uses throughout the Pal-ace. Tower Gardens do very well in outdoor settings, and especial-ly in the San Francisco climate.

In this model Urban Smart Farms would provide the option for Pal-ace tenants to purchase or lease a desired amount of Towers for installation in their tenant space. For leased towers, a service and maintenance model agreement would be negotiated, and tenants would have the added benefit of harvesting their own produce This is a model that works well in

partnership with restaurants and other hospitality retailers who have a need for fresh produce and can benefit from the “farm to table” opportunity a Tower Gar-den brings.

b. Improvements to the Palace

Our project pro-forma contains a budget item for “infrastruc-ture costs.” This is essentially the number we have identified as adequate for the design-build of a greenhouse structure for a production-scale farm of 500 towers. Seeing that there is very little fit-out required of a building housing a tower farm, should the department find that our propos-al be better located inside a por-tion of the exploratorium space,

Urban Smart Farms would con-tribute this infrastructure budget amount to the restoration of the building, and pay any additional tenant lease fees to be negotiat-ed.

c. Complementing and linking to the surrounding uses in the area

We strongly believe that this

project will be well received by the community and become a unique asset for the Palace, while meeting many of the Recreation and Parks Department’s goals.

Our vision for this farm includes a program for community out-reach, youth education and com-munity event. Our mission and inspiration for this component comes with support of our Con-sulting Partner, Taylor Pursell and his work and investment with the Jones Valley Teaching Farm in Birmingham, Alabama.

d. Parking, traffic and noise

A Tower Farm at any scale pro-posed will have minimal traffic impacts, and existing parking at the Palace should meet the needs of staff and employees at the pro-duction-scale. We estimate that a 500 tower farm, occupying ap-proximately ½ Acre will generate 50 jobs. In fact, local food pro-duction utilizing Tower Gardens can help eliminate diesel emis-sions, which contribute to smog and poor air quality, and can off-set an estimated 15,000 pounds of produce deliveries each week.

Each Tower consumes 58 watts of electricity for a seasonal aver-age of six minutes per hour. They produce no noise other than that of the water cascading down the towers when the nutrient deliv-ery system cycles on.

e. Visitor experience

As previously mentioned, our vision for a Tower Farm at this site iconic is one that includes visitors and community. As an urban farm, we would maintain an open doors policy, so that the technology and innovation of aeroponic farming can be shared with all. We hope to implement educational programs, events and tours, and take advantage of opportunities for engaging the visitor.

f. Meet the department’s goals and objectives

The Palace of Fine Arts Advisory Committee has already identified a desire for uses that include ur-ban farming as well as education uses and uses targeting children and families.


Above: “Seeding cubes.” Top Right: seedlings transplant into the Tower Garden. Bottom Right:

24 day old basil, ready for harvest.

g. Protecting and preserving the Palace of Fine Arts

Protecting and preserving the architecture and spirit of the Pal-ace of Fine Arts is of grave im-portance to our group. For this reason, we believe that very little modification to the aesthetic and strurcture of the Palace should be carried out in its renovation and refurbishment. The Tower Farm is comprised of almost entirely modular units. It is a “plug and play” operation, where adequate

power and water supply are the two basic components needed. Produciton area and support spaces such as offices and em-ployee areas, can also be deliv-ered in a modular manner min-imized the modifications to the original structures in place.

We also believe that our con-cept proposal is aspirational and consistent with the origins of the Palace of Fine Arts. This too we believe is worth protecting and preserving.


FINANCIAL MATERIALS

Soft CostsAttorney Fees-Contract/Lease Agreement $5500.00Phase I Environmental or Grading of farm area $7500.00Architectural & Engineering $10,000.00

Total: $23,000.00

Capital Costs500 Tower System $335,000.00Venue Greenhouse or Infrastucture $600,000.00Rainwater Collection System $13,000.00

Total: $948,000.00

Total Cost: $971,000.00

Our proposal for the Vision Gar-dens at the Palace of Fine Arts is supported by Urban Smart Farm’s capital funds and financing from our investors and partners, who we have listed below. These in-dividuals share passionately in our vision for growing smarter. We have a proven track-record of working collaboratively with municipalities and the public sector and execution of this proj-ect is not reliant on the need for matching funds. We have out-lined our anticipated soft costs and capital cost for this project and included a draft pro-forma document through Year 2.

Financial Partners

Mr. Taylor Pursell - Co-Founder of Kirchner Food Security Group LLC. Mr. Pursell is Chairman of the KFSG Board of Advisors and Co-sponsored the founding and land dedication of the Jones Val-ley Teaching Farm in Birmingham AL. The Pursell family owns and

operates Pursell Farms & Resorts in Sylacauga AL.

Mr. Steve Rabbitt - President of Nemo Credit Corp., Founder of The Registry, the largest dig-itized tenant screening agency for property managers and land-lords. Mr. Rabbitt sold his com-pany to publically traded First American Financial (NYSE:FAF) in 1988 for a reported $50M. Mr. Rabbitt’s other subsequence investing has included cell tow-ers, multi-family and commercial real estate projects. He is based in Annapolis, Maryland.

Mr. Chris Ellis - Founder and managing partner of Avpro Inc. headquarted outside of Wash-ington DC. Avpro is the worlds largest international business jet and exectutive helicopter bro-kerage and acquisition firm with over 30 employees.The company has gross retail sales of $1billion annually.


Direct Costs Cost Labor Assumptions

Seed 0.015# of People per 100 Towers 4

(1)Rockwool 0.1 Number of towers 500

Nutrients 0.25 Total # of People 20

Water Rate of Pay $14.00

Packaging % of Rev 6% PR Taxes 7.65%

Labor cost/hr $301.42

Revenue

$ Per plant- Retail $2.00 Growing Ports 26,000

$ Per plant- Wholesale 1 Turns Per Month 1.3

Microgreens (price/flat) $65 Shrinkage/Waste -2.00%

Microgreens # of Flats/month 200

Agritourism

Training/Education Microgreen Rockwool

Cubes per flat 36.00

Revenue Breakout

Wholesale 60%

Retail 40%

Indirect Costs

GH Manager

Salary Per year 65,000

P/R Taxes/Benefits 10%

Total Comp costs

Electrical $800.00

(2)Heating 0

Lease Expense 4000

ASSUMPTIONS

(1) Note: Probably can get this down to .06.

(2) Note: Heating will probably be heavey for 2 months, light for two months (total 4 months)

Images source: www.FutureGrowing.com


PRO-FORMA YEAR 1

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total Year 1 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 Month 23 Month 24 Total Year 2

Unit Consump8on

Growing Capacity 40% 50% 75% 90% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

# of plants 13,520 16,900 25,350 30,420 33,800 33,800 33,800 33,800 33,800 33,800 33,800 33,800 356,590 33,800 33,800 33,800 33,800 33,800 33,800 33,800 33,800 33,800 33,800 33,800 33,800 405,600

Rockwool cubes 20,720 24,100 32,550 37,620 41,000 41,000 41,000 41,000 41,000 41,000 41,000 41,000 442,990 41,000 41,000 41,000 41,000 41,000 41,000 41,000 41,000 41,000 41,000 41,000 41,000 492,000

Shrinkage/Waste (270) (338) (507) (608) (676) (676) (676) (676) (676) (676) (676) (676) (7,132) (676) (676) (676) (676) (676) (676) (676) (676) (676) (676) (676) (676) (8,112)

Net Plants 13,250 16,562 24,843 29,812 33,124 33,124 33,124 33,124 33,124 33,124 33,124 33,124 349,458 33,124 33,124 33,124 33,124 33,124 33,124 33,124 33,124 33,124 33,124 33,124 33,124 397,488

Water Useage 32400 13000 19500 23400 26000 26000 26000 26000 26000 26000 26000 26000 296,300 26000 26000 26000 26000 26000 26000 26000 26000 26000 26000 26000 26000 312,000

Revenue

RevenueRetail revenue $ 10,599.68 $ 13,249.60 $ 19,874.40 $ 23,849.28 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 279,567 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 317,990

Wholesale Revenue 7,949.76 9,937.20 14,905.80 17,886.96 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 209,675 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 238,493

Microgreens 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 156,000 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 156,000

Agritourism -‐00 -‐00

Training/EducaWon -‐00 -‐00

-‐00 -‐00

Total Revenue $ 31,549.44 $ 36,186.80 $ 47,780.20 $ 54,736.24 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 645,241 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 712,483

Direct Costs

Costs Seed $ 310.80 $ 361.50 $ 488.25 $ 564.30 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 6,645 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 7,380

Rockwool 2,072 2,410 3,255 3,762 4,100 4,100 4,100 4,100 4,100 4,100 4,100 4,100 44,299 4,100 4,100 4,100 4,100 4,100 4,100 4,100 4,100 4,100 4,100 4,100 4,100 49,200

Nutrients 5,180 6,025 8,138 9,405 10,250 10,250 10,250 10,250 10,250 10,250 10,250 10,250 110,748 10,250 10,250 10,250 10,250 10,250 10,250 10,250 10,250 10,250 10,250 10,250 10,250 123,000

Water -‐00 -‐00

Packaging $ 1,892.97 $ 2,171.21 $ 2,866.81 $ 3,284.17 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 38,714 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 42,749 Labor $ 4,822.72 $ 6,028.40 $ 9,042.60 $ 10,851.12 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 127,199 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 144,682 Pest Management $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 3,600 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 3,600 Tower Assy $ 5,250.00

-‐00 -‐00

Total Direct Costs $ 19,828.49 $ 17,296.11 $ 24,090.16 $ 28,166.59 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 336,455 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 370,611

Indirect Costs

Indirect Costs

GH Mgr Salary $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 71,500 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 71,500

Electrical $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 9,600 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 1,100.00 $ 1,100.00 $ 1,100.00 $ 800.00 $ 800.00 $ 800.00 10,500

HeaWng 0 0 0 0 0 0 0 0 0 0 0 0 -‐00 0 0 0 0 0 0 0 0 0 0 0 0 -‐00

Lease 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48,000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48,000

Insurance 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 18,000 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 18,000

Cleaning Supplies 3,500.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 6,250 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 3,000

Total Indirect $ 15,758.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 153,350 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,808.33 $ 12,808.33 $ 12,808.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 151,000

-‐00 -‐00

Gross Profit $ (4,037.38) $ 6,382.36 $ 11,181.70 $ 14,061.31 $ 15,981.05 $ 15,981.05 $ 15,981.05 $ 15,981.05 $ 15,981.05 $ 15,981.05 $ 15,981.05 $ 15,981.05 155,436 $ 15,981.05 $ 15,981.05 $ 15,981.05 $ 15,981.05 $ 15,981.05 $ 15,981.05 $ 15,681.05 $ 15,681.05 $ 15,681.05 $ 15,981.05 $ 15,981.05 $ 15,981.05 190,873

-‐00 -‐00

SG&A -‐00 -‐00

MarkeWng -‐00 -‐00

Corporate Salary Exp -‐00 -‐00

-‐00 -‐00

-‐00 -‐00

Deprecia8on 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 31,600 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 31,600


PRO-FORMA YEAR 2

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total Year 1 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 Month 23 Month 24 Total Year 2

Unit Consump8on

Growing Capacity 40% 50% 75% 90% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

# of plants 13,520 16,900 25,350 30,420 33,800 33,800 33,800 33,800 33,800 33,800 33,800 33,800 356,590 33,800 33,800 33,800 33,800 33,800 33,800 33,800 33,800 33,800 33,800 33,800 33,800 405,600

Rockwool cubes 20,720 24,100 32,550 37,620 41,000 41,000 41,000 41,000 41,000 41,000 41,000 41,000 442,990 41,000 41,000 41,000 41,000 41,000 41,000 41,000 41,000 41,000 41,000 41,000 41,000 492,000

Shrinkage/Waste (270) (338) (507) (608) (676) (676) (676) (676) (676) (676) (676) (676) (7,132) (676) (676) (676) (676) (676) (676) (676) (676) (676) (676) (676) (676) (8,112)

Net Plants 13,250 16,562 24,843 29,812 33,124 33,124 33,124 33,124 33,124 33,124 33,124 33,124 349,458 33,124 33,124 33,124 33,124 33,124 33,124 33,124 33,124 33,124 33,124 33,124 33,124 397,488

Water Useage 32400 13000 19500 23400 26000 26000 26000 26000 26000 26000 26000 26000 296,300 26000 26000 26000 26000 26000 26000 26000 26000 26000 26000 26000 26000 312,000

Revenue

RevenueRetail revenue $ 10,599.68 $ 13,249.60 $ 19,874.40 $ 23,849.28 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 279,567 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 $ 26,499.20 317,990

Wholesale Revenue 7,949.76 9,937.20 14,905.80 17,886.96 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 209,675 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 19,874.40 238,493

Microgreens 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 156,000 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 13,000.00 156,000

Agritourism -‐00 -‐00

Training/EducaWon -‐00 -‐00

-‐00 -‐00

Total Revenue $ 31,549.44 $ 36,186.80 $ 47,780.20 $ 54,736.24 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 645,241 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 $ 59,373.60 712,483

Direct Costs

Costs Seed $ 310.80 $ 361.50 $ 488.25 $ 564.30 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 6,645 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 $ 615.00 7,380

Rockwool 2,072 2,410 3,255 3,762 4,100 4,100 4,100 4,100 4,100 4,100 4,100 4,100 44,299 4,100 4,100 4,100 4,100 4,100 4,100 4,100 4,100 4,100 4,100 4,100 4,100 49,200

Nutrients 5,180 6,025 8,138 9,405 10,250 10,250 10,250 10,250 10,250 10,250 10,250 10,250 110,748 10,250 10,250 10,250 10,250 10,250 10,250 10,250 10,250 10,250 10,250 10,250 10,250 123,000

Water -‐00 -‐00

Packaging $ 1,892.97 $ 2,171.21 $ 2,866.81 $ 3,284.17 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 38,714 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 $ 3,562.42 42,749 Labor $ 4,822.72 $ 6,028.40 $ 9,042.60 $ 10,851.12 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 127,199 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 $ 12,056.80 144,682 Pest Management $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 3,600 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 3,600 Tower Assy $ 5,250.00

-‐00 -‐00

Total Direct Costs $ 19,828.49 $ 17,296.11 $ 24,090.16 $ 28,166.59 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 336,455 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 $ 30,884.22 370,611

Indirect Costs

Indirect Costs

GH Mgr Salary $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 71,500 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 $ 5,958.33 71,500

Electrical $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 9,600 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 1,100.00 $ 1,100.00 $ 1,100.00 $ 800.00 $ 800.00 $ 800.00 10,500

HeaWng 0 0 0 0 0 0 0 0 0 0 0 0 -‐00 0 0 0 0 0 0 0 0 0 0 0 0 -‐00

Lease 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48,000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48,000

Insurance 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 18,000 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 18,000

Cleaning Supplies 3,500.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 6,250 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 3,000

Total Indirect $ 15,758.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 153,350 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 $ 12,808.33 $ 12,808.33 $ 12,808.33 $ 12,508.33 $ 12,508.33 $ 12,508.33 151,000

-‐00 -‐00

Gross Profit $ (4,037.38) $ 6,382.36 $ 11,181.70 $ 14,061.31 $ 15,981.05 $ 15,981.05 $ 15,981.05 $ 15,981.05 $ 15,981.05 $ 15,981.05 $ 15,981.05 $ 15,981.05 155,436 $ 15,981.05 $ 15,981.05 $ 15,981.05 $ 15,981.05 $ 15,981.05 $ 15,981.05 $ 15,681.05 $ 15,681.05 $ 15,681.05 $ 15,981.05 $ 15,981.05 $ 15,981.05 190,873

-‐00 -‐00

SG&A -‐00 -‐00

MarkeWng -‐00 -‐00

Corporate Salary Exp -‐00 -‐00

-‐00 -‐00

-‐00 -‐00

Deprecia8on 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 31,600 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 2,633 31,600

THANK YOU!

URBAN SMART FARMS LLC10651 Satellite BoulevardOrlando, Florida 32837

[email protected]

[email protected]

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