The Village at Market Creek Art + Design Plan Executive Summary

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the village at market creek

executive summaryoctober 2012

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introduction

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The Village at Market Creek is primed to grow into one of San Diego’s

most lively, multi-cultural arts destinations. Our community is proud of its

unique cultural heritage and artistic traditions, and plans to highlight them

through The Village development. Continuing the art and design work that

residents and community artists have created over the last decade, we aim

to innovate as we envision what public art in The Village can be now and in

the future. With this Plan as a guide, our goal is to incorporate the arts into

all future development within The Village to help build our community’s

economic strength and enhance its beauty and vitality.

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introduction

Community Workshop in the Center for Community & Cultural Arts

h i s t o r y o f a r t s a n d c u lt u r e

From the beginning, arts and culture have played

a key role in the development of The Village

at Market Creek, bringing together community

members as well as artists to shape both its

look and character. The rich history of arts

and culture in The Village can be experienced

in many different ways.

African Batik Tile Walkway

“Coyote Tracks” Sculpture Writerz Blok Graffiti Art Park

Market Creek Plaza Amphitheater

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Community Workshop in the Center for Community & Cultural Arts

P l a n n i n g B a c k g r o u n d a n d P r o c e s s

The National Endowment for the Arts awarded the City of San Diego Commission for Arts and

Culture and the Jacobs Center for Neighborhood Innovation (JCNI) an “Our Town” grant in 2011

to engage local residents, cultural leaders, artists, and regional arts leaders to collaborate in the

development of an art and design plan for The Village at Market Creek.

The Plan is based on concepts outlined and affirmed by community stakeholders along each step

of the process. Six community workshops were conducted to gather input on specific Plan elements.

In addition, regular meetings with a Guide Team, arts stakeholders, and the JCNI Development Team

helped to shape content and refine concepts and recommendations.

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Residents have led the vision and planning of the community

throughout The Village at Market Creek development process.

Likewise, the Art + Design Plan is based on a vision for the future

shaped by the values and ideas of community participants. Through

the visioning process, residents identified the overarching themes

that artists should integrate into future public art projects. They

also identified a range of potential art forms, including many that

reach outside of conventional media to reflect the uniqueness

of The Village community.

community vision

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c o m m o n t h e m e s

Community members identified several fundamental values

that should be expressed by art in The Village. These

values were synthesized into common themes that will

guide the creation of all public art, ensuring a sense of unity

and beauty throughout The Village at Market Creek.

culturalcelebrating a unique cultural community

naturalchollas creek as a symbol of natural history and a sustainable, caring revitalization process for the neighborhood

traditional + contemporarymulti-generational experiences and expressions of beauty

inspirational an engaging arts district that inspires us every day to be creative and innovative

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a r t f o r m s

Through a brainstorming process, community members and the project

team answered the question, “What is art in The Village?” Branching

outside of traditional media, the answers incorporate unconventional

expressions of art such as sports, food, and storytelling. The diagram

below is not intended to limit potential public art concepts, but rather

should be used as a starting point to inspire a broad view of the

potential for the arts to reflect and enhance this community.

aRchiTecTuRe

food

peRfoRmance

enviRonmenTal aRT

gRaffiTi

mulTi-sensoRy aRT

sculpTuRe

cloThing

sToRyTelling

cRafTs

spoRTs

TaTToos

phoTogRaphy

painTing

art using recycled materials

jewelry

landscapearchitecture

water elements

murals

music

dance/movement

culturalperformance

sound/audio

mosaics

temporary artinstallations

writing

digiTal aRT

community vision

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Crafts

Multi-sensory Art

Sports

Clothing

Graffiti

Sculpture

Architecture

Food

Photography

Digital Art

Painting

Storytelling

Environmental Art

Murals Performance

Tattoos

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V

V

T

Village Transit Hub

Festival Park & World Courtyard

Market Creek Amphitheater

Market Creek Plaza

Horton Elementary School

Valencia Park/Malcolm X Library

BRYCO Business Park

Market Street O�ce/ Light Industrial Project

Naranja Commercial

Tubman-Chavez Multicultural Center

Northwest Village Commercial

Northwest Village Creek Enhancement Project

River Parkway

Market StreetHillside Commercial

Northwest Village

Creek Terrace Townhomes

Guymon Apartments

Southwest Village

Writerz Blok

West Village

Chollas Creek Enhancement Project

Chollas Creek Encanto Tributary Enhancement Project

Elementary Institute of Science

Market & 47th Southeast Corner

0 200 400 feet100

N

V

BUS STOPTROLLEY STOP

CONSTRUCTION FENCEEXISTING

ART OPPORTUNITY SITES

BLANK WALL/FENCE

VACANT LOT

T

CREEKWALKING TRAIL

OPEN SPACEHOUSING

COMMERCIAL

GATEWAYBRIDGE

MEDIAN

WALKING TRAIL

FUTURETRANSIT STATION

LANDSCAPED SIDEWALK

locations for art

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V

V

T

Village Transit Hub



Market Creek Plaza



BRYCO Business Park


Naranja Commercial




River Parkway


Northwest Village


Guymon Apartments

Southwest Village

Writerz Blok

West Village





0 200 400 feet100

N

V




BLANK WALL/FENCE

VACANT LOT

T

CREEKWALKING TRAIL

OPEN SPACEHOUSING

COMMERCIAL

GATEWAYBRIDGE

MEDIAN

WALKING TRAIL


LANDSCAPED SIDEWALK

V

V

T

Village Transit Hub



Market Creek Plaza



BRYCO Business Park


Naranja Commercial




River Parkway


Northwest Village


Guymon Apartments

Southwest Village

Writerz Blok

West Village





0 200 400 feet100

N

V




BLANK WALL/FENCE

VACANT LOT

T

CREEKWALKING TRAIL

OPEN SPACEHOUSING

COMMERCIAL

GATEWAYBRIDGE

MEDIAN

WALKING TRAIL


LANDSCAPED SIDEWALK

The Village at Market Creek Master Plan

creates a framework of development sites

connected through a system of walking trails

and pathways. They are organized around

Chollas Creek as the unifying element in

the neighborhood. Within this framework,

several distinct types of opportunity

sites for visual and performing arts were

identified during the Art + Design Planning

process. These categories include new

developments, parks and trails, pedestrian

paths, gateways, and temporary sites.

Building on the community vision, each of

these locations is explored based on their

assets and opportunities for improvement.

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New Developments

New developments can integrate art into their design, including patterns and motifs on facades, pathways, and parking lots; functional items such as lighting and shade structures with sculptural forms; and spaces for outdoor galleries and storefront art studios.

The following section provides examples of art forms that could be installed in each type of location to achieve the community’s goals and enhance the built environment.

Parks and Trails

Parks and trails can integrate art into their design, including multi-sensory art to create a storytelling experience; art using recycled materials; art that reflects the natural context of Chollas Creek’s habitats and ecology; interactive art games for children; functional items such as benches, lighting, and shade structures with sculptural forms; and performance art and art-making.

locations for art

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Temporary Sites

Temporary art forms can include a range of interventions, including art woven into fences, digital art in vacant storefronts, graffiti art, video projections, temporary performance spaces, art fairs, and art studios in vacant buildings. Temporary sites create the greatest flexibility for creativity at low cost and high levels of innovative public engagement.

Pedestrian Paths

Pedestrian paths can integrate art into their design, including kinetic art (art that moves), video projections, graffiti art, streetscape and landscape design, crosswalks with paintings or mosaics, colorful bus shelters, and audio art for storytelling.

Gateways

Gateways can integrate art into their design that can serve multiple functions, such as digital boards providing information as well as artwork; light sculptures and colorful lighting in bus transit stops that are both functional and inspirational; and sculptural wayfinding signage providing information while reflecting cultural forms.

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identifiableEnhance the uniqueness of The Village by providing iconic and recognizable forms.

contextualRespond to the cultural, environmental, and physical characteristics of The Village community.

design guidelines

The Village at Market Creek is envisioned as a bustling residential,

commercial, and cultural district built upon the extraordinary multi-cultural

strength and entrepreneurial spirit of the surrounding neighborhoods.

The design of the built environment should contribute to this vision

through identifiable buildings and open spaces that respect the cultural

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multi-functionalCreate design elements that accommodate more than one purpose.

sensorialDesign elements that cater to multiple senses.

sustainableAddress the environmental, social, and economic needs of the community.

and physical context and help to ensure the sustainability of the community

into the future. With the framework of the design guidelines, The Village

can become a complex environment of sights, scents, sounds, and

textures that surround and support the unique public art works integrated

throughout the district.

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a . c o l o r

The Village at Market Creek is expressive and colorful, and the

built environment should reflect this vibrancy. However, every

building does not need to have the same level of color variation.

Some buildings can be more subtle in order to allow prominent

community buildings and key architectural features to stand out.

B . s h a P e

Similar to color, distinctive shapes have helped to create

The Village’s unique identity. In future development, the

variety of identifiable shapes should be carefully considered

in the design of each building to determine how they work

together to form a whole community.

c . m at e r i a l / t e x t u r e

Building materials and textures bring both a visual and tactile

dimension to the built environment. Landscape and planting

palettes are also critical—they should be carefully integrated

into the design of new developments.

design guidelines

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d . n at u r e / e n v i r o n m e n t

Respect for the natural environment is central to many of the

beliefs and values of the community; therefore, the guidelines for

environmental sustainability should be incorporated into all future

development in The Village. In addition, all new developments

are required to meet the Leadership in Energy and Environmental

Design for Neighborhood Development (LEED-ND) criteria.

e . c u lt u r e

The neighborhoods of southeastern San Diego are among

the most culturally-diverse communities in the nation. From its

beginning, The Village has embraced this cultural diversity and

integrated it into the form of the community. This celebration

of cultural forms should be continued in the design of all new

developments in The Village.

f. P u B l i c a r t

The arts are vital to the unique character of The Village. The

built environment should support this creativity by physically

integrating art into buildings and open spaces, as well as spaces

for arts events and programming.

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implementation

The Art + Design Plan is a road map for the integration of unique

artistic expressions and cultural features into the built environment

of The Village at Market Creek. The arts are a key component of any

vibrant and economically sustainable community, and the Plan outlines

the implementation steps and partnerships necessary to realize the

community’s vision. Overall, the implementation strategy recognizes the

involvement of community members, local artists, and arts and culture

organizations in the development of The Village, and outlines the process

to build upon this foundation to create a truly forward-thinking and

inclusive community.

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r e c o m m e n d at i o n s o v e r v i e w

creating a community of support Establ ish partnerships, provide outreach, and publ ic ize the arts in The Vi l lage to create a broad base of interest and support .

supporting artists Engage in pract ices that y ield the best qual i ty results f rom local , regional , nat ional , and internat ional art ists .

funding the Public art ProgramCreate a funding program that includes publ ic and pr ivate donors as wel l as future developers in The Vi l lage.

managing the ProgramEnsure that the program involves art ists in the ear ly stages of design and provides for the administrat ion, community part ic ipat ion, and maintenance of publ ic artworks.

managing the artworksEstabl ish appropriate administrat ion and evaluat ion processes for publ ic art in The Vi l lage.

creating Partnerships with city agenciesCollaborate with City of San Diego agencies and comply with relevant plans in the development of publ ic art , bui ldings, and open spaces.

celebrating the vi l lage at market creekShape The Vi l lage identity through artworks and development that ref lect the local community and bui ld on exist ing programs.

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8 0 0 h E A r S T A v E N u E | B E r k E l E y, C A 9 4 7 1 0

5 1 0 - 8 4 5 - 7 5 4 9 | w w w. M i G C o M . C o M

For more information go to www.thevillageatmarketcreek.com

or email [email protected]

The Village at Market Creek Art + Design Plan Executive Summary

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