The Value Race
Transcript of The Value Race
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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
LEARNINGS FROM HRBWha we ed, a ed and ea ned on a e en p o e .
BEAT IT UPOpen d s uss on and bea n up a e des n en u e h n n .
TRACK & FIELDAn ana o o p odu de e opmen oda .
OUR HYPOTHESISWha ou des n en u e h n n p o ess oo s e.
BACKGROUNDM s o and how I ame o be he e w h ou oda .
THE ADVENTURE RACEAn ana o o p odu de e opmen omo ow.
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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
1BACKGROUND
My story and how I cameto be here with you today.
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THIS SPACE INTENTIONALLY LEFT BLANK
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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UX STRATEGIST = EXPERIENCE DESIGNER +
ACTIVITY FACILITATOR +TEAM CO-FOUNDER +
EGG SCRAMBLER +STORY TELLER +
RESEARCHER +CHEERLEADER +
DIRECTOR +
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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OUR GOAL :HOW CAN WE CREATE
MORE VALUE BY CONNECTING AGILE + DESIGN + VENTURE THINKING?
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
2TRACK & FIELD
An analog of product development today.
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WHAT’S WRONG WITH THESE PICTURES?
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
WE FOCUS ON MINUTIA
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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
WHAT’S YOUR MIGRAINE HEADACHE?
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3LEARNINGS FROM HRB
What we tried, failed and learned on a recent project.
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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HOW DO WE THINKLIKE A UXER + STARTUPER?
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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PROBLEM :REINVENT TAX DROPOFF
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
WE FOCUS ON MAXUTIA
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4THE ADVENTURE RACE
An analog of productdevelopment tomorrow.
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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5OUR HYPOTHESIS
What our design + venture thinking process looks like?
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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PROBLEM 1 :WHAT IS INNOVATION
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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AND WHAT’S LACKING IN AGILE + DESIGN +
VENTURE THINKING?
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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PROBLEM 2 :OUTPUT MORE VALUE
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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PROBLEM 3 :YOU CAN’T
PROCESS-ITIZE CREATIVITY
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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NOT HOW …BUT WHY & WHEN
DO WE FIT?
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
THE VALUE CHALLENGE
ACTIVITY VANITY “FEEL GOOD” GOAL VALUE “REAL GOOD” GOAL
Create changeSpark change by releasing new never
before seen productsConsistently generate learnings in the
form of “ah-ha’s” for new, big ideas
Develop peopleShow the organization a different way
to do things to change cultureCoach the team to make the learning
flywheel sustainable
Add real valueBe ambidextrous, remove friction and
add value to every part of the organization
Translate and focus learnings into real customer value we can prove - leading
to clients and revenue
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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
THE LEARNING FLYWHEEL
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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
DEFINE PLATFORM/PRODUCT SOLUTIONSFEATURES LAUNCHED DURING TAX SEASON
CREATE IDEA EXPERIMENTS TO LEARNAHA’S + LEARNINGS PER MONTH
UNDERSTAND CUSTOMER PAINSINTERVIEWS PER MONTH
CIRCLING COMPETITOR SHARK
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6BEAT IT UP
Open discussion and beating up agile + design + venture thinking.
#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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#VALUERACE | @LEANAGILEKC | KU EDWARDS CAMPUS, KANSAS CITY | OCTOBER 27, 2015
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