The Value of Online Marketing
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Online Marketing Presentation KALEIDOSCOPE
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A presentation I did for senior level managers at Kaleidoscope, a strategic design firm. In it, I summarize small business cases and studies that analyze the business results of online marketing. It persuaded them that online marketing can increase profit if done well.
Transcript of The Value of Online Marketing
Online Marketing Presentation
KALEIDOSCOPE
SMALL BUSINESS CASES
Business to Business Online Marketing
TRIUMVIRATE SUMMARY• Results:
• $1.2 million in revenue in 3 years
• Why: search engine optimization, company blogs, Linkedin
• Costs:
• Marketing staff of 2
• Current interns
ECHO PARTNERS SUMMARY• Results:
• Online leads within a few months
• Increased website traffic
• Referral traffic from competitor’s blog
• Why: Integrated system of Search Engine Optimization, Social Media, & Blog
• Costs:
• Marketing staff of 1- the business owner
• Time
Business to Business Online Marketing
STUDY FINDINGS
KEY HUBSPOT STUDY FINDINGS
• Avg. Online Marketing Costs= $135/sales lead
• Avg. Offline Marketing Costs= $346/sales lead
• 54% increased online marketing budget b/c past success
• 25% say blogging is crucial for business
KEY HUBSPOT STUDY FINDINGS
Sample: 150+ companies using Hubspot
KEY OPTIFY STUDY FINDINGS• Google leads to 36% of website visits.
• Social media: less than 5% of website traffic & sales leads
• Linkedin-most page views, Twitter- most sales leads
• Companies invested in social media had healthy returns
• Email: High engagement, higher sales than other mediums.
SUMMARY
