THE VALUEOF HERITAGE,THE POWEROF VISION

02 Hong Leong Group

Inheriting a proud heritage of Malaysian entrepreneurship, Hong Leong Group is a testament that vision together with determination, innovation and its capability of responding to challenges and opportunities present a powerful and compelling force, which in return brings in growth and success in business.

Building on the foundation of its strong entrepreneurial roots, Hong Leong Group is committed to quality and professionalism in its drive towards its vision to build a viable, sustainable and globally competitive group of businesses.

the valueof heritagethe powerof vision

Founded in 1963, Hong Leong Group proudly shares its birth with the nation of Malaysia. From its humble beginning as a building materials trading company, Hong Leong Group’s entrepreneurial journey was charted alongside the industrialisation and economic growth of Malaysia. With unwavering commitment to quality, honour and integrity, and its ability to identify and respond to the needs of a vibrant developing nation, Hong Leong Group’s early years of growth was indeed built upon the strength of the nation.

03Hong Leong Group

Management vision calls for in-depth job knowledge … it adds dimension … it is more than foresight … it is that rare ability to see future potential in a business setting that reaps rewards.

Tan Sri Quek Leng ChanFounder and Executive Chairman

04 Hong Leong Group

Its operations span the globe with core businesses in a diverse range of industries – banking and financial services, manufacturing and distribution, property development and investments, hospitality and leisure, and principal investment.

With reputable listed companies on major stock exchanges around the world and with over 45,000 workforce, the Group’s reach has gone beyond the shores of its home base into global proportions.

Standing on its strong heritage and armed with its commitment to embrace technological developments along with professional management structures, systems and methodologies, Hong Leong Group is poised to take on the challenges of a global business in the 21st century.

over the years, the group’s entrepreneurial spirit continued to propel its growth into one of the largest congloMerates in south east asia today.

05Hong Leong Group

STRENGTH AND RESILIENCE BUILT ON A FIRM FOUNDATION OF VALUES

hong leong group firmly believes that its core values form its foundation and framework. its values build its character; they are the binding cord that holds its people together, the driving force towards the successful accomplishment of the group’s vision.

QualityTo consistently provide goods and services of the highest quality at affordable prices

EntrEprEnEurshipTo pursue management vision and foster entrepreneurship

innovationTo nurture and be committed to innovation

honourTo conduct business with honour

human rEsourcETo enhance the quality of human resources as the essence of management excellence

unityTo ensure oneness in purpose, harmony and friendship in the pursuit of prosperity for all

progrEssTo improve existing operations and to position for expansion and new opportunities

social rEsponsibilityTo create wealth for the betterment of society

06 Hong Leong Group

BanKing andfinancial services| personal financial services | wholesale Banking | islamic financial services | investment Banking

the hong leong financial group is a leading provider of financial services in asia. Being connected to the communities that it serves, the financial group offers a comprehensive suite of conventional and islamic financial products and services to meet its customers’ needs and fulfill their financial aspirations.

| insurance | stockbroking | asset Management & unit trust

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Hong Leong Financial Group Berhad, the holding company for Hong Leong Group’s banking and financial services, has over the years grown in strength and size through sound and focused business strategies, supported by strong management and financial disciplines. The Financial Group’s ability to provide comprehensive financial services under one roof enables it to truly reach out and connect with is customers, both in Malaysia and in the region.

Through Hong Leong Bank Berhad, the Group provides comprehensive services in personal financial services, business banking, treasury, transaction banking, wealth management and Islamic financial services. With an extensive distribution network of more than 300 branches and 1500 self-service terminals throughout Malaysia, Hong Leong Bank is well positioned to offer effective, sound and responsible financial solutions to Malaysians from all walks of life.

Beyond its home base, the Bank’s regional footprint is marked by branches in Singapore and Hong Kong, as well as wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan, and is also a joint venture partner with Bank of Chengdu in operating a licensed consumer finance company in Chengdu, Sichuan. Islamic banking and wealth management services are provided through its full-fledged Islamic bank, Hong Leong Islamic Bank Berhad. Offering holistic financial solutions in wholesale and investment banking, business banking, personal financial services and wealth management that encapsulate the tenets and principles of Syariah Law, Hong Leong Islamic Bank’s products and services are easily accessible to customers seeking an alternative to conventional banking both through its dedicated Islamic Banking branches as well through all conventional Bank branches nationwide.

Hong Leong Assurance Berhad, a leading Malaysian insurance company, is one of the country’s fastest growing life insurers backed by a fast expanding agency force nationwide. Through a strategic partnership exercise, Hong Leong Assurance Berhad has merged its general insurance business with MSIG Insurance (Malaysia) Bhd, forming Malaysia’s second largest General insurer. A wholly-owned subsidiary in Singapore was incorporated under the name, HL Assurance Pte. Ltd.. HL Assurance Pte. Ltd. is 100% owned by HLA Holdings Sdn Bhd. The Group is also present in Hong Kong through its subsidiary Hong Leong Insurance (Asia) Limited. Additionally, Islamic General Insurance, or Takaful is provided through Hong Leong MSIG Takaful Berhad.

The Financial Group also provides stock broking, investment banking, capital market services and fund management services across the region through the subsidiaries of Hong Leong Capital Berhad, namely Hong Leong Investment Bank Berhad and Hong Leong Asset Management Bhd. Hong Leong Investment Bank Berhad offers relevant and effective solutions to institutional clients in Asia seeking to generate value and access to capital markets as well as innovative trading products and services across treasury, equities, derivatives and foreign exchange.

HLG Unit Trust Bhd is one of the pioneers in the Malaysian Unit Trust industry. After a merger with HLG Asset Management Sdn Bhd, it is today known as Hong Leong Asset Management Berhad. Hong Leong Asset Management offers a comprehensive range of managed solutions across equity and debt asset classes along with efficient customer support and communication to help its customers achieve superior long term risk-adjusted returns.

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Manufacturingand distriBution| Motorcycles| ceramic tiles| fibre cement Board| concrete products

| roofing tiles| trading and distribution of Building Materials| newsprint

| semiconductors| steel | furniture

| cement flour| edible oils| detergents

hong leong group is involved in a wide range of manufacturing and distribution activities that generates a revenue base exceeding usd2.5 billion. the group’s manufacturing and distribution operations and products are represented and distributed by a worldwide network of branches, appointed distributors and agents. leveraging on its diversity and strength, the group is committed to producing goods of the highest quality at affordable prices through continuous improvement, innovation, research and development.

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Hong Leong Manufacturing Group Sdn Bhd (“HLMG”) was incorporated in Malaysia to consolidate the Malaysian manufacturing activities of Hong Leong Group. Consequently, HLMG became the investment holding company of the following four Malaysian public listed companies:

1. Hong Leong Industries Berhad (“HLI”);2. Malaysian Pacific Industries Berhad (“MPI”);3. Southern Steel Berhad (“SSB”); and 4. Hume Industries Berhad.

HONG LEONG INDUSTRIES BERHAD (“HLI”)

Hong Leong Yamaha Motor Sdn Bhd (“HLYM”) commenced in 1978, with the signing of the franchise agreement between HLI and Yamaha Motor Co., Ltd. of Japan to venture into the manufacture, assembly and marketing of Yamaha motorcycles in Malaysia. The company operates from its factory located in Sungai Buloh, Selangor, Malaysia and currently distributes its motorcycles through a well-established nationwide network of dealers, including exclusive dealers of HLYM products. Over the years, HLYM has established itself as a significant domestic player in Malaysia.

Guocera Holdings Sdn Bhd is the holding company for the tiles business of the Hong Leong Group and is a wholly owned subsidiary of HLI. The company manufactures and distributes a full range of ceramic and porcelain tiles. In 1993, Guocera started promoting and marketing its tiles under the common brand name “Ceramiche Guocera”. Guocera, through its two manufacturing facilities located in Kluang, Johor and Meru, Selangor is Malaysia’s largest ceramic manufacturer and exporter. It exports its tiles worldwide to customers in North America, Europe, Middle East and Asia Pacific, and through its export presence over the past 40 years, Guocera is a globally recognised brand in the industry. Guocera has been transforming the living and work spaces of its customers over the years with innovative products and inspiring designs. Inspired by quality Italian craftsmanship and its artisan ethos, Guocera is a recognised household brand in Malaysia.

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Hume Cemboard Industries Sdn Bhd (“HCI”) was first incorporated as Cemboard (M) Sdn Bhd and started commercial production in 1982. HCI manufactures and distributes the PRIMABOARDTM family of products, comprising cellulose fibre cement boards in various dimensions that provide internal lining and external architectural cladding solutions for buildings and their surrounds. Fibre cement board products are made from high grade cellulose fibre, quality cement, sand and water and it can be used in myriad applications in the residential, industrial and commercial markets. The fibre cement board products are manufactured at its Petaling Jaya and Ipoh plants. HCI is the leading domestic player in the fibre cement board industry and distributes its products both locally and internationally. Its export markets include Australia, Taiwan, South Korea, Middle East, Vietnam and the Philippines.

Founded in 2002, Hume Roofing Products Sdn Bhd (“HRP”) is a wholly owned subsidiary of HLI and its factories are located at Bandar Tenggara, Johor and Kanthan, Perak. HRP manufactures and markets premium concrete roofing tiles. The concrete roofing tiles produced by HRP are designed with bold, aesthetically pleasing profiles and a wide range of attractive and vibrant colours. These are complemented with a range of roofing accessories.

HLI is involved in the trading and distribution of building materials through its wholly owned subsidiaries, Hume Marketing Co Sdn Bhd (“HMKT”) (formerly known as Hong Leong Marketing Co Berhad) and Hume Marketing (EM) Sdn Bhd (“HMEM”) (formerly known as Hume Marketing Sdn Bhd). Established in 1963, HMKT is one of the major Building Material Products trading and distribution companies in Malaysia. Its products include cement, ceramic tiles, steel bars, pipes, wire rods and mesh, sanitary wares and fittings, fibre cement products and roofing materials. Both HMKT and HMEM sell their products through an extensive network of dealers, contractors and developers. HMKT operates principally in Peninsular Malaysia whereas HMEM, in East Malaysia. Its Head Office is located in Petaling Jaya, Selangor and they have branches strategically located in Northern region, Klang Valley, East Coast region, Southern region and East Malaysia.

HLI invested into a greenfield newsprint mill in 1996 with a 33.65% stake in Malaysia Newsprint Industries Sdn Bhd (“MNI”). MNI’s other investors are Norske Skog, a world leading producer in newsprint, News Straits Times Group and Rimbunan Hijau Group. MNI is the only producer of newsprint in Malaysia. MNI’s plant is located at the Temerloh Industrial Park in Mentakab, Pahang, with an installed capacity of 250,000 tonnes of newsprint per annum.

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MNI’s operations involve the recycling of old newspapers and old magazines into premium quality newsprint for today’s modern presses with reliable runability and consistent printability. MNI’s products are approved and listed in the Green Directory since 28 January 2011 and officially certified as SIRIM Eco-label products on 26 June 2011 in line with the government’s policy to promote environmentally friendly products.

also provides a full range of turnkey test services for radio frequency, mixed-signal, analog, digital and power devices. This flexibility in product offerings allows Carsem to supply to different market sectors, such as the industrial, telecommunications, information technology, consumer (including smartphone and tablet) and automotive sectors thus avoiding over-dependence on any particular sector. Carsem also offers overall final test services, supported by extensive R&D and failure analysis laboratories.

Carsem (M) has two plants located in Ipoh, Perak in Malaysia, while Carsem Suzhou is located in the Suzhou Industrial Park in Jiangsu province, China. Carsem is supported by a global network of sales and technical support offices with marketing agents in Japan and marketing offices in Taiwan, Los Angeles, Boston, Dallas and Silicon Valley in United States and United Kingdom.

MALAySIAN PACIFIC INDUSTRIES BERHAD (“MPI”)

Founded in 1972, Carsem is a leading provider of turnkey packaging and test services to the semiconductor industry, offering one of the largest package and test portfolios in the world. The current combined operations of Carsem (M) Sdn Bhd (“Carsem (M)”) and Carsem Semiconductor (Suzhou) Co., Ltd. (“Carsem Suzhou”), also known as “Carsem”, makes it one of the largest independent semiconductor sub-contract assembly houses in the world, producing over 100 million units per week with more than 65% of this volume shipped as fully tested products.

Carsem’s product offering covers the widest package range in the industry from simple low pin count micro devices to the more advanced high pin counts and high value packages. Carsem’s end-market is relatively diversified due to its wide range of integrated circuits packages. Carsem

Dynacraft Industries Sdn Bhd (“DCI”) was originally set up in 1974 as a subsidiary of a USA-based multinational company, providing semiconductor leadframe and semiconductor materials support to their IC assembly plants in the Asia Pacific region. In January 1996, DCI was acquired by MPI and became a member of the Hong Leong Group. DCI operates its factories in Bayan Lepas Free Industrial Zone in Penang, Malaysia. DCI is one of the largest manufacturers of leadframes in the world, leading the industry in terms of design, production and supply of microelectronic packaging systems.

DCI’s main leadframe products comes in etched and cerdip lead frames. Lead frames are used in a broad range of electronic products, such as home computers, automotive components, telecommunications, toys and electronic games. DCI supplies semiconductor manufacturers and assembly contractors with the packaging needed to connect the chips to their products.

012 Hong Leong Group

SOUTHERN STEEL BERHAD (“SSB”)

Southern Steel Berhad’s Group of companies (“SSG”) is an established producer of a wide range of high quality steel products including billets, steel bars, wire rods, wire mesh, PC strand and wires, and steel pipes. It is also currently the biggest producer of wire mesh in South East Asia. SSG’s drawn wire, tyre bead, rope and galvanised wires are housed under a joint venture company with NV Bekaert SA, a global technological and market leader in advanced solutions based on metal transformation and coating.

Over the years, SSG has been emphasising on technological advancement, pioneering the commercialisation of some new equipment and processes with suppliers. The hot roll coil is SSG’s latest endeavour. SSG also places great importance in consistency by ensuring quality product supplies are provided to its business partners. SSG has been awarded many accolades, both locally and internationally, in recognition of its achievements in ensuring high quality throughout its operations.

HUME INDUSTRIES BERHAD

Hume Furniture Industries Sdn Bhd (“HFI”) is a wholly owned subsidiary of Hume Industries. HFI is engaged in the design, manufacture and supply of furniture, and interior design fit-out works. Its factory is located in Nilai, Negeri Sembilan, Malaysia.

HFI’s principal business is in the manufacture and supply of furniture, both as an Original Equipment Manufacturer (“OEM”) and as an Original Design Manufacturer (“ODM”). Its furniture are exported to furniture retailers in North America, Europe, Asia Pacific, Middle East and Africa. HFI also manufactures and supplies customised casegoods furniture to hotels and serviced apartments. HFI’s other principal business is in the interior design and fit-out (“IFO”) works to the hospitality sector such as hotels and service apartments, and commercial sectors such as banks and offices.

Hume Industries also owns the entire equity interest in Hume Cement Sdn Bhd (“Hume Cement”) and Hume Concrete Sdn Bhd (“Hume Concrete”), which is principally involved in the manufacturing and sale of cement, concrete and its related products. Hume Cement’s factory is located at Gopeng, Perak in Malaysia and it has a capacity of producing 5,000 tonnes of cement per day. The first Hume precast concrete factory was established in Prai in 1929. Now, Hume Concrete Division has grown to be the premier manufacturer of precast concrete products, with 5 main factories strategically located throughout Malaysia, to cater for both local and export markets.

The Hong Leong Group is also the major shareholder of Lam Soon (Hong Kong) Limited, a listed company on the Hong Kong Stock Exchange. Lam Soon (Hong Kong) Limited is a renowned food company in Hong Kong and Mainland China with businesses focusing in flour, edible oils and detergent. It owns and operates several flour mills in China. With more than half a decade of experience in manufacturing and distribution, laboratories and facilities with world recognised accreditations, as well as a collection of reputable, award winning brands for its products like Golden Statue bread flour, American Roses cake flour, Knife Brand edible oil, Red Lantern edible oil, AXE detergent and Labour detergent, Lam Soon (Hong Kong) Limited reflects the Group’s commitment to bringing the best to customers.

013Hong Leong Group

property developMentand investMent

through GuocoLand Limited, a company listed on the main board of the singapore exchange limited, hong leong group undertakes property development, property investment, property management and property-related services.

| singapore| china| Malaysia

| vietnam| reit

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014 Hong Leong Group

GuocoLand Limited (“GLL”) is an award-winning developer whose developments are distinguished by quality, innovative designs and concepts. Headquartered in Singapore, GLL has established its presence in Singapore, China, Malaysia and Vietnam.

SINGAPOREAs a major developer in the Singapore property market, GLL has built up a quality land bank and a portfolio of prominent developments in the prime districts of Singapore – Goodwood Residence in the Orchard-Scotts area, Sophia Residence located at the prime Mount Sophia area and Leedon Heights Site, next to the prestigious Leedon Park Good Class Bungalow area. Acclaimed architects and landscape specialists work on these developments to ensure quality features and designs that will appeal to home buyers. A recipient of the prestigious Building and Construction Authority (BCA) Green Mark Platinum Award, GLL is proud to be recognised for its efforts in developing eco-friendly and award-winning projects.

GLL’s eco-friendly, mixed use development on a 1.5 hectare site at Tanjong Pagar within the Central Business District (“CBD”) in Singapore is a landmark project that rises 280 meters above sea level. The development will command a panoramic view of the city’s skyline and across the CBD to the Marina Bay area.

The Group also owns a prime office building known as Tung Centre, located at Collyer Quay in Singapore’s Central Business District at Raffles Place.

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015Hong Leong Group

Residences and 40,000 square metres of rooftop gardens. Beijing Guoson Centre integrates a transportation hub which is in operation and incorporates subway lines, a bus interchange and an express rail link to Beijing Capital International Airport in 16 minutes. The project was awarded the 2007/2008 Beijing Construction Great Wall Cup Golden Medal Award, the highest accolade for excellent construction quality.

Shanghai Guoson Centre is strategically located at the Changfeng Ecology Commercial District. With approximately 500,000 square metres of gross floor area, this development comprises of Guoson Mall, the 5-star 442-room Guoman Hotel Shanghai, office towers, SoHo (Small office, Home office) and serviced apartments. The Hongqiao integrated transportation hub which is just a 10 minutes’ drive away, offers connectivity via express rails to other cities including Hangzhou, Nanjing and Beijing.

In Nanjing, GLC has a 1,112-unit residential development called Ascot Park, which has been fully sold, and a 99% interest in a 296,002 square metre land parcel in Gujiaying area, located near the Purple Mountains in the Xuanwu District. In Tianjin, GLC has a 1,176-unit development known as Seasons Park where all 120 units launched in Phase 1 had been fully sold.

CHINAThe Group’s wholly-owned subsidiary, GuocoLand China (“GLC”), has been active in China since 1994, with embedded operations in major cities such as Beijing, Shanghai, Nanjing and Tianjin. Being a significant property developer with a sizable portfolio of properties completed and under development of 2.5 million square metres of gross floor area, GLC is known for developing quality and iconic residential, commercial retail and hospitality developments.

GLC’s two major integrated developments are located in Beijing and Shanghai, - Beijing Guoson Centre in the Dongzhimen area of Beijing Dong Cheng District (“Beijing Guoson Centre”) and Shanghai Guoson Centre in the Changfeng area of Shanghai Putuo District (“Shanghai Guoson Centre”). These two integrated developments have garnered the Asia Pacific International Property Awards in association with Bloomberg Television 2010 in London for respectively, the “Best Mixed Use Development China”, the “Best Mixed Use Development Asia Pacific” and also the “Best International Mixed-use Development”.

Beijing Guoson Centre has approximately 600,000 square metres of gross floor area under development, comprising the 167,000 square metre Guoson Mall, the 5-star Guoman Hotel Beijing, twin office towers, the 188-unit Guoson

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016 Hong Leong Group

MALAySIAIn Malaysia, the Group’s subsidiary, GuocoLand (Malaysia) Berhad (“GLM”), listed on the Main Market of Bursa Malaysia Securities Berhad (“Bursa Securities”), is a major developer of residential and commercial properties. GLM has a portfolio of prime projects which includes Damansara City in Damansara Heights, Emerald in Rawang, PJ City Corporate Hub in Petaling Jaya, Commerce One along Old Klang Road and Amandarii in Kajang.

Currently, GLM owns two hotels, namely, Thistle Port Dickson Resort and Thistle Johor Bahru.

GLM REIT Management Sdn Bhd, a wholly owned subsidiary of GLM, is the manager of Tower REIT, which is listed on the Main Market of Bursa Securities. GLM Group owns approximately 21.7% interest in Tower REIT, which currently has an investment portfolio comprising three prime commercial buildings, namely, Menara HLA, HP Towers and Menara ING with a total net lettable area of approximately 83,200 square metres (895,430 sq ft) in strategic locations in Kuala Lumpur. GLM derives recurring management income in tandem with growth in the assets of Tower REIT.

017Hong Leong Group

VIETNAMThe Group’s maiden development investment in Vietnam is The Canary. The Canary will have the distinction of being the first fully-integrated development in Binh Duong Province, a leading recipient of Foreign Direct Investment among Vietnam’s provinces. The Canary is well-positioned to tap the potential growth of Binh Duong Province, the surrounding provinces of Ho Chi Minh City, and the Vietnam-Singapore Industrial Park.

The Canary will yield a total gross floor area of approximately 285,000 square metres and will include 1,200 residential apartments, a retail mall, a hotel, educational facilities including an international school.

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018 Hong Leong Group

hospitalityand leisure

Hong Leong Group’s hospitality and leisure businesses are spread across Europe and Asia.

| hotels & resorts

019Hong Leong Group

Guoman Hotels Group Limited is the main investment arm of GuocoLeisure Limited. Its subsidiary, Guoman Hotel Management (UK) Limited owns, leases or manages 37 hotels in the United Kingdom including four unique properties under the exclusive collection of Guoman deluxe hotels. The other hotels carry the Thistle brand, one of the most recognised brands in the United Kingdom. Thistle Hotels offers full service hotels catering for both business and leisure travelers.

Clermont Leisure (UK) Ltd, another wholly-owned subsidiary of GuocoLeisure, is a licensed operator of casinos in Great Britain. In 2006, Clermont Leisure acquired the prestigious Clermont Club and is currently the renowned flagship operation for the company. Located in exclusive Mayfair, The Clermont Club was founded in the early 1960’s and is one of London’s most celebrated casinos.

In Asia, through GLM, the Thistle brand made its first entry with the launch of Thistle Port Dickson Resort, formerly the Guoman Hotel Port Dickson. This was followed by its second property launch in Malaysia, Thistle Johor Bahru, formerly the Hyatt Johor Bahru, in 2010.

GLM will add another hotel to its stable – Clermont Kuala Lumpur – which is part of the Damansara CITY integrated development. The luxury 5-star hotel is expected to open its doors in 2016.

guocoleisure limited, primarily listed on the singapore stock exchange with secondary listings on the london and new Zealand stock exchanges, represents the group’s investment in the hospitality and leisure business.

020 Hong Leong Group

principalinvestMent

leveraging on its years of experience and success as an investor, hong leong group undertakes principal investment activities globally.

021Hong Leong Group

Apart from being known for its success in building long term businesses and continuous drive for management, operational and financial excellence in all of its businesses, Hong Leong Group has also long been recognised as an astute investor. Leveraging on this strength, the Group is active in Principal Investment activities.

Principal Investment is one of the core businesses of Guoco Group Limited (Guoco Group), a listed company on the Hong Kong Stock Exchange. Committed to its mission to create attractive risk weighted returns and capital value to the Group, the investment team at Guoco Group is made up of well-trained and experienced investment professionals, who are supported by up-to-date information systems and technological infrastructure as well as solid risk management processes and control mechanisms. Ongoing resources are allocated to enhance the investment infrastructure to cater for the business. The Board Investment Committee is mandated by the Board of Directors to guide the overall process governing the investment and treasury operations. Chaired by the Executive Chairman of the Group, the Board Investment Committee comprises the Group’s most senior executives with broad financial, investment, risk management and operating experience. The Board Investment Committee is supported by the Group Investment Managers (GIM) and Group Treasury Managers (GTM). GIM is responsible for managing the Group’s equity portfolio with a global mandate on absolute return and long-only basis. GTM is responsible for managing the Group’s liquid assets and its major forex and interest rate exposures.

Fully capitalising on the team’s knowledge, expertise and insights on global economies and markets as well as individual industries, the Group focuses on long-term investment opportunities into businesses and industries where their management expertise and competencies can create sustainable profit growth leading to the creation of capital value.

Guoco Group’s portfolio and strategic investments are not limited to any specific industry or sector, but priority would be given to industries which are relevant to the Asian market where the Group has extensive core businesses, as well as industries that will provide core synergistic value with the Group’s existing businesses. Operating out of Malaysia, the Group Investment Office (GIO) is focused on building value through direct investments particularly in the South East Asian region. At the same time, the GIO is also tasked to source and identify investment opportunities that can form future core businesses for the Group or those that would enhance, expand or synergise with existing Group operations.

With clear mandates, sound investment processes and infrastructure and the strong backing of the Group’s operations, the GIO plays an important role in the continuous growth of Hong Leong Group.

022 Hong Leong Group

corporate socialresponsiBility

We should be mindful that we avoid building a Group whose total concentration is to make profit – devoid of human touch and excitement. The Group has long been committed to a policy of social responsibility by striving for the betterment of society and holds strongly the belief that an organisation does not detach itself from its social responsibilities.Tan Sri Quek Leng ChanFounder and Executive Chairman

023Hong Leong Group

Long before Corporate Social Responsibility became a corporate trend, the Group had committed itself to being a responsible corporate citizen of the communities within which it operates.

With focus on education and social welfare, the Group’s philantrophic activities are conducted through Hong Leong Foundation (“the Foundation”). Incorporated in 1992, the Foundation is funded by contributions from the Group’s companies and professionally managed by Hong Leong Fund Management, enabling the Foundation to increase donation amounts each year. Through the Foundation, the Group is able to reach out to the community and to actively help build better futures.

Since its inception, the Foundation has given out millions of ringgit in the form of scholarship grants, providing thousands of bright but underprivileged Malaysian students with the opportunity to pursue higher education. These scholarship awards do not carry any repayment requirement nor are the recipients bonded to serve the Group upon graduation.

The Foundation also makes substantial donations to help improve the lives of orphans, the aged, the sick and those with special needs, including responding to appeals for aid

by victims of natural disasters such as earthquakes, floods, tsunamis and others. Holding steadfast to its belief that the Group’s human resource is its greatest asset, the Group is committed to implementing strategic human resource policies that meet the needs of its people in different areas such as career and skills development, health and safety at work and the promotion of quality of life. At the same time, the Group reaches out to its employees through the grant of scholarships to deserving children of employees, reinforcing its commitment to build tomorrow’s generation through education.

The two core values that the Group holds are Quality and Honour. As such, the Group’s operations are committed to providing quality services to its customers and conducting all its business affairs with dignity, integrity and honour such that customers have come to trust the Hong Leong brand. Apart from managing its businesses operations in accordance to global standards, Hong Leong Group is also known for its prudent and excellent financial management capability. As a socially responsible corporate citizen, environmental management programme such as recycling campaigns, air pollution controls and waste management programme are also continuously being deployed in the Group.

Wisma Hong Leong , 18 J a l an Pe rak50450 Kua la Lumpur, Ma lays ia

The Hong Leong Group headquar ters in Kuala Lumpur, Malays ia

www.hongleong.com