The UX of Minimum Viable Products
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Transcript of The UX of Minimum Viable Products
@andersramsay | #agileux UX Singapore 2013
The UX of Minimum Viable Productsby Anders Ramsay
@andersramsay | #agileux UX Singapore 2013
What is a Minimum Viable Product?
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What is a Minimum Viable Product?
The shortest path from idea to validated learning.
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An entire organization is struggling to use a 20-year-old internal enterprise system.
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Pain points- Entering data into wrong fields.- Changes sometimes not saved.- Data often needing to be re-entered.- Often manually renaming/moving files.- Some departments refusing to use the
system saying they’d never get any actual work done.
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“Cool, let’s do some research, model some personas, create a deck of wireframes, and
start building the new system…”
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“Cool, let’s do some research, model some personas, create a deck of wireframes, and
start building the new system…”
“No, let’s conduct an MVP experiment:
Find one pain point, try removing it, and see
what we learn...”
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The MVP/Shortest Path to Validated Learning:
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The MVP/Shortest Path to Validated Learning:
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Offered riches both in user and tech learning. Could be implemented quickly.A success, even if it failed.
The MVP/Shortest Path to Validated Learning:
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The MVP/Shortest Path to Validated Learning:
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vi·a·ble /ˈvīəbəl/Adjective1. Capable of working successfully; feasible: "the proposed
investment was economically viable".2. (of a seed or spore) Able to germinate.
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“A minimal viable product is...a rolling series of releases that iterate and improvebased on a mix of data and vision/judgment.”
—Giff Constable, Interaction 2011
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Focusing on learning over features...
Persist or Pivot?
MVP #1 MVP #2 Persist or Pivot?
...etc.Experiment and learn
Experiment and learn
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MVP vs Product VisionOne step toward a destination on the horizon.
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How does this impact UX design?
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Changing how we collaborate
Adopt Agile UX methods to enable fast/high quality cycles of work.
Whole team ideation and visioning
Effective workshops
Pairing across roles/disciplines
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Changing what we measure
“Is this user-friendly?”
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Changing what we measure
“Is this user-friendly?”
“How much would you pay for this”“How much time would this save?”
vs
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Broadening our design focus
Designing and testing product viability.
Designing and testing user experiences.
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MVP Design Patterns
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PainkillerTry removing a high-value, low-cost pain point.
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Fa$t MoneyTry shipping only what you think people will pay for.
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Wizard of OzTry manually simulating system output.
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Go Ugly EarlyTry shipping with the most bare-bones UX possible.
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Fake Storefront (Archetypal Lean Startup landing page)
Try marketing the product as if already completed.
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Be the software (aka “Concierge”)
Try manually simulating the user experience.
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Which pattern should I pick?- What offers the most learning at the lowest cost?
- What best tests your riskiest assumptions?
- Expect to use a combination of patterns.
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Bottom line- Designing MVPs is a craft in its own right.
- Broadens the meaning of UX design.
- Requires melding virtually all aspects of Agile/Lean UX.- A great measurement of your skill level as a modern UX’er.
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Thanks!andersramsay.com@andersramsay#agileux
Presentation:http://bit.ly/ux-of-mvps