The USS/Ultimate Success Secrets:

Respect, Autonomy, Sky-high Aspirations

Tom Peters/11.10.2005

Respect!

“We behaved as if we were guests in their house. We

treated them not as a defeated people, but as

allies. Our success became their success.” —“How One Soldier Brought

Democracy to Iraq: The Mayor of Ar Rutbah” (MAJ James Gavrilis/USA Special Forces

“We were friendly and respectful whenever we met a Bedouin or farmer, often sharing

tea with them in the middle of the open desert. Our behavior sent the clearest

message: We cared more about the people of Ar Rutbah than did the Fedayeen. … After all,

we had done everything possible to limit damage

to civilian infrastructure and private property. … We treated enemy wounded

and distributed contraband food. I stopped our final assault to institute a day-long cease-fire as a gesture to the people of

the city.” —“How One Soldier Brought Democracy to Iraq: The Mayor of Ar Rutbah” (MAJ James Gavrilis/USA Special Forces

“Don’t belittle!” —OD

Consultant

Amen!

“What creates trust, in the end, is the leader’s manifest

respect for the followers.” — Jim O’Toole, Leading

Change

“It was much later that I realized Dad’s secret. He gained respect by giving it. He talked and listened to

the fourth-grade kids in Spring Valley who shined shoes the same way he talked and listened to a bishop or a

college president. He was seriously interested in who you were and what you had

to say.” —Sara Lawrence-Lightfoot, Respect

“The deepest human need is the need to be appreciated.”

William James

“The two most powerful things in existence: a

kind word and a thoughtful gesture.”

Ken Langone, CEO, Invemed Associates [from Ronna Lichtenberg, It’s Not Business, It’s Personal]

Sky-high Aspirations!

Make It a Grand

Adventure!

Quests!

Organizing Genius / Warren Bennis and Patricia Ward Biederman

“Groups become great only when everyone in them, leaders and

members alike, is free to do his or her absolute best.”

“The best thing a leader can do for a Great Group is to allow its

members to discover their greatness.”

Yes!!!!!!!!!!!!!!!!!

“free to do his or her absolute best” …

“allow its members to discover their

greatness.”

The “Big Two”!

35 years in the

baking …

De-cent-ral-iz-

a-tion!!

Ac-count-a-bil-ity!!

“HOW THE COAST GUARD GETS IT RIGHT” —Headline, Time, 10.31.2005

*Autonomy*Flexibility

*“Perhaps the most important distinction of the Coast Guard is that

it trusts itself”

Speed/Expectations!

Participant: “How long does it take to bring about

significant change?”TP: “Whatever you say.”