THE USPS STOREFRONT

A WAY TO RECRUIT MEMBERS AND MAKE MORE MONEY

• BRINGS SEMINAR ATTENDEES TO YOU ONCE A MONTH

• YOU GET FREE CLASSROOM SPACE• YOU ONLY HAVE TO PURCHASE WHAT YOU

USE• YOU HAVE PREPARED PROMOTIONAL

MATERIALS WITH YOUR SQUADRONS NAME AND CONTACT INFORMATION

WE TOOK OUR MESSAGE TO THE MARINE DEALERS CONFERENCE IN

ORLANDO

• WE WROTE A PERSONAL LETTER AND EMAILED IT TO THE ATTENDEE LIST

1.

THE LETTERThomas KempUnited States Power Squadrons1504 Blue Ridge RoadRaleigh, NC 27607(888) 367-8777 x 228kempt@hq.usps.org

November 5, 2009 Attendees NameAttendees Organization NameAttendees AddressAttendees City, State, Zip Dear Mr./Ms. Attendee

THE LETTER

• The United States Power Squadrons® invites you to visit our Booth #632 and #634 at the Marine Dealers Conference & Expo in Orlando, November 16th through November 18th, 2009.

• Our theme is You Sell ‘Em, We’ll Train ‘Em.

Our program will show you how we will help you attract them to your dealership with Practical, Informative and Hands on Training.

THE LETTER• We have a series of two hour seminars designed

to meet the needs of your customers’ recreational boating needs. They can be offered at your dealership at no cost to you and be used to drive traffic to your showroom. It gives your customers a chance to stay current with new technology and refresh their boating skills while helping prospective customers make buying decisions. Subjects are targeted to their boating needs. You provide the space and USPS will provide the instructors

THE LETTER

• We’ll also be making this presentation at 2 PM on Monday, November 16th from 2PM through 5 PM in one of the presentation spaces. These spaces haven’t been assigned yet so be sure to check the location when you register. These sessions will run for 45 minutes with plenty of time for questions and answers. This presentation will be in Fiesta Ballroom #4.

THE LETTER

• Bob Sweet, the Chairman of the USPS® Educational Department and noted author of The Weekend Navigator, GPS for Mariners, Powerboat Handling Illustrated, The Instant Handbook of Boat Handling, Navigation, and Seamanship (co-author), and six waterproof guides will be the presenter and will answer all your questions.

THE LETTER

We look forward to seeing you in Orlando and showing you how to increase your floor traffic.

Sincerely,

Tom KempManager of Marketing & Development ServicesUnited States Power Squadrons

WE MADE A CUSTOMIZED MESSAGE

WE HAD NOTHING BUT POSITIVE RESPONSE

• ALL DEALERS ARE LOOKING TO INCREASE THEIR FLOOR TRAFFIC

• IF IT DOESN’T COST THEM ANYTHING, THEY’LL DO IT

• WE JUST HAVE TO ASK• WE DID!• THEY ALL SAID YES!!!!!!!!

PROMOTE THE STOREFRONT

CONCEPT

The Seminar Storefront Concept

• Don’t make them find you

• Be at the same location every month

• The same day and time every month

SQUADRON COMMITMENT

• Commit to a seminar every month• Even if the room overflows with people• Even if nobody shows up• We don’t have control• We must have commitment

THE PAYOFF

• Attendance slowly and steadily grows• Word gets around• People know you’re going to be there every

month• They’ll plan ahead

THE BIG PAYOFF• Your revenue grows

• Your membership increases

• If you adopt the storefront concept you can expect an annual membership increase of:

• 10% to 15%

SEMINAR KITS

• A prepackaged kit• 10 Student Seminars and 1 Instructor Seminar• Order on the Squadron Order Form (SOF)• When

1. 30 days before the scheduled seminar2. Include the seminar date to ensure UPS ground

arrives on time

WHAT TO PUT ON THE SOF

• The Student Seminar Kit number• For example—Boat Handling• The Kit # is 03-66-002• The kit components (don’t need to include on

SOF)01-66-113 Boat Handling Quick Guide01-66-115 Boat Handling Student Guide Seminar08-58-100 Seminar Certificate09-73-105 ED46 Seminar Registration Form

WHAT TO PUT ON THE SOF

• The Instructor Seminar Kit Number• For example—Boat Handling• The Kit # is 03-66-008• The Kit Components (don’t include on SOF)

01-66-113 Boat Handling Quick Guide

01-66-115 Boat Handling Student Guide Seminar01-66-121 Boat Handling Instructor Guide Seminar01-92-106 Open Door to USPS07-92-101 Seminar Instructor CD

BILLING• (10) #03-66-002 Boat Handling Seminar Student Kits

@$16.00 ea. $160.00• (1) #03-66-008 Boat Handling Seminar

Instructor Kit @ $20.00 $ 20.00• Promotional Materials

50 Anchoring Brochures @ $0.20 ea. $ 10.0020 Anchoring Window Posters @ $0.10 ea. $ 2.00Service Fee $ 4.00Shipping UPS Ground $ ?

Total Invoice $ 196.00 + Shipping

PAYMENT

• Terms are n/60 days• Box up unused Seminar Student Kits• A RETURN LABEL IS INCLUDED IN THE BOX• Fill out Form HQ9A—Return Of Course

Material• www.usps.org/national/natsec/forms.html• Credit will be issued• Pay your bill!

A REVIEW

• A COMMITMENT FROM YOU• A COMMITMENT FROM THE EDUCATIONAL

DEPARTMENT AND HQ• ORDER 30 DAYS IN ADVANCE WITH A SHIP

DATE• HQ WILL SHIP ON TIME TO ARRIVE ON TIME• HQ WILL PROVIDE ALL YOUR PROMOTIONAL

MATERIALS FOR YOUR NEXT SEMINAR

WHAT CAN YOU EXPECT?

•MORE MONEY!

• INCREASED MEMBERSHIP!

• PUBLIC AWARENESS

ALL SEMINARS

• Carry the NASBLA Seal of Safe Boating Practices Endorsement

• Recognized in all 50 States and Territories• NOBODY ELSE HAS THIS. • It’s a big selling point.• Let’s “toot our own horn”

WILL YOU?

• MAKE THE COMMITMENT?

• WILL YOU PARTICIPATE?– Districts– Squadrons

WILL YOU

MAKE THE COMMITMENT TO BE SUCCESSFUL?