The User Experience of Autonomous Vehicles
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Transcript of The User Experience of Autonomous Vehicles
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The User Experience of Autonomous Vehicles
Present realities and future considerations
John WeatherfordNew Media InstituteGrady College of Journalism and Mass CommunicationUniversity of Georgia
@JohnWeatherford #uxAV
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Brief history + context
State of the art in AV (Autonomous Vehicles)
Future thoughts
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Brief history + context
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State of the art in AV
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SAEAutomationLevels
Level 1 - An automated system on the vehicle can
sometimes assist the human driver conduct some
parts of the driving task
Level 2 - An automated system on the vehicle can
conduct some parts of the driving task, while the
human continues to monitor the driving
environment and performs the rest of the driving
task
Level 3 - An automated system can both conduct
some parts of the driving task and monitor the
driving environment in some instances, but the
human driver must be ready to take back control
when the automated system requests
Level 4 - An automated system can conduct the
driving task and monitor the driving environment,
and the human need not take back control, but the
automated system can operate only in certain
environments and under certain conditions
Level 5 - The automated system can perform all
driving tasks, under all conditions that a human
driver could perform them.
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Tesla
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Tesla
L3 Automation already
shipping (Autopilot)
Partial automation
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Uber
L4 Automation testing in
Pittsburgh
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Uber
L4 Automation testing in
Pittsburgh
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Silicon Valley +Traditional Manufacturers
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“Google and Fiat Chrysler Automobiles are teaming up to develop about 100 self-driving Chrysler minivans, while BMW is collaborating with Intel and Mobileye, an Israeli maker of components for autonomous systems. GM is investing in Lyft and is developing a fleet of robot taxis. GM also invested $1 billion in self-driving startup Cruise Automation and Ford put $182 million into cloud computing startup Pivotal Software, which helped it develop a mobility app. Ford promises to put 100,000 robot taxis on the road by 2021 and says it is developing driverless technology that will be affordable for the masses.”
- Bloomberg
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2 million miles of testing
No commercial plans yet
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Mercedes-Benz
Integration with current
vehicles
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Mercedes-Benz
Aggressive future
concepts
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Future thoughts
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Convenience
“We’ve envisioned a future where you can take your hands off the wheel, and the wheel out of the car. Your commute becomes productive and restful rather than exhausting.”
- Jeff Zients, DirectorWhite House National Economic Council
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Safety + Regulation
“A self-driving car can’t get drunk. A self-driving car can’t get distracted. And a self-driving car will follow the traffic laws and prioritize safety for pedestrians and bicyclists.”
- Colleen Sheehey-Church, President, Mothers Against Drunk Driving
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Ethics
“Three reasonable objectives of most vehicle operators are safety, mobility, and legality. In most instances, those three objectives can be achieved simultaneously and without conflict. In some cases, achievement of those objectives may come into conflict.”
- Federal Autonomous Vehicle Policy
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Infrastructure
There are many concepts for what the inside of self-driving cars will ultimately look like… But when it comes to autonomous vehicles, the most important question is not what they will be like on the inside. It’s what changes they will enable in the world around them.
- John Zimmer, Co-founder, Lyft
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Jobs
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Psychology
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The User Experience of Autonomous Vehicles
Present realities and future considerations
John WeatherfordNew Media InstituteGrady College of Journalism and Mass CommunicationUniversity of Georgia
@JohnWeatherford #uxAV