The Use of Social Media, Transparency and the Facebook Generation

1990

• Nelson Mandela freed

• Space Shuttle Discovery carries the “Hubble” into space

• The Berlin Wall falls

• The National Debt of the United States?• $320 billion

• Tim Berners-Lee publishes his whitepaper• Who?

• Physicist with CERN (European Org for Nuclear Research)• Topic was “the use of hypertext for data transfer over an open

network”

http://info.cern.ch/hypertext/WWW/TheProject.html

20 years later

• As of January 2011 - 80 million independent websites

• By 1998, worldwide retail sales via the internet topped $15 billion

• Over 2 billion web users per day worldwide

• Increase of over 480% since 2000

• Increases in Africa, the Middle-East and Latin America

• 2,500%, 1,900% and 1,000% respectively since 2000

• August 2011 – China alone reports over 200 million users per day of the worldwide web

The arrival of social media

• 2002 – Reed Hoffman puts the final touches on a professional networking site from a coffee table in his living room

• 2004 – Mark Zuckerberg and Eduardo Saverin develop the foundation for a P2P social site from their dorm room at Harvard University

• 2006 - 24 year old Jack Dorsey launches a platform in Oakland, CA to assist dispatchers in managing taxi’s, couriers and emergency vehicles throughout the Bay Area

The Big Three

• In 9 years LinkedIn expands to 200 countries, with over 120 million members and launches an IPO which valuates the company at over $4 billion

• In just over 6 years Facebook expands to 750 million users, accounting for 700 billion minutes per month of site time and is currently valuated at $200 billion

• In just under 5 years, Twitter has grown to 200 million users, with a combined “tweet” and “query” hit-rate of over 1.5 billion PER DAY

Next 12 most popular

• With memberships ranging from 80 million to 4 million, this “lagging dozen” account for an additional 242 million members

What these numbers tell us

• Social media memberships are increasing much faster• Facebook grew to 200 million members in a 3rd of the time it took

LinkedIn, Twitter grew to 200 million members nearly 2x faster

• As of June 2011, LinkedIn is averaging 2 new members per SECOND

• Facebook is adding 200,000 new members a day

• Has also grown to over 250 million mobile devices

• Based on current web users worldwide (2B), social media sites could make up as much as 69.6% of that traffic

And let’s not forget

• Bloggers

• 156 million public blogs as of February 2011

• Web Video

• Skype has 124 million users, and their iPhone app was downloaded 1 million times on its first day

• YouTube uploads more content every 60 days, than the 3 major TV networks have created in the past 60 YEARS

• Hunt and Peck

• While not necessarily a social media platform, “old fashioned” text messaging has increased from 3,500 per day in 2006, to 5 billion per day in 2010, to an estimated 7 trillion annually in 2011

Why are corp’s lagging behind?

• Less than 12% of new social media memberships are business-based, why?• Don’t understand it

• Don’t need it

• Not our demographic

• Brand control

• The “biggies”?...• Employees will waste time

• Not sure how to integrate it

• What about the “haters”?

The 5 most common mistakes

• Designed for one-way discussion only

• Unable to “ask” for the business

• Poor messaging

• “Shiny ball” syndrome

• Value communication versus value creation

• Features as opposed to benefits

Solving the lag

• A formal Social Media Policy for your company

• Education / training

• Utilizing social media as a collaboration, not a directive

• Incorporating social media into your existing infrastructure capabilities

• Proper introduction of social media to your existing customers FIRST

• Potential customers second

• Why?

A peek under the tent…

Two-Day Seminar

• Attendees will be able to;

• Create and implement a Social Media Policy within their team or organization

• Develop plans for both internal and external “customers”

• Improve employee retention

• Create individual social media “launch plans” for specific products, programs and services

• Customize interaction based on desired customer outcomes

• Improve internal forecasting and revenue generation

• Attendees will have the opportunity to “mold” the seminar content

Post seminar support

• Attendees will receive;

• Participant workbooks

• Reinforcement guides

• FAQ’s, activities, social media planner

• Dedicated email support

• Coaching Forums

• Open teleconferences

• More…

Knowledge UnitedA Quint Group CompanyThank you