The Use of Social Media (Tools) in Clinical Research Collaboration
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The Use of Social Media (Tools) in Clinical Research Collaboration
Joel Selzer
Harnessing Social Media to Advance Clinical Research
Philadelphia, PA August 2, 2013
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We Live in a Mobile and Social World
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Mobile Will Outgrow World Population
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* Benedict Evans May 2013 “Mobile is eating the world” presentation
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Mobile Growth Drives Social Usage
http://growingsocialmedia.com/social-‐media-‐statistics-‐and-‐facts-‐of-‐2013-‐infographic/
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Facebook Has One Billion+ Users
http://techcrunch.com/2013/05/01/facebook-‐sees-‐26-‐year-‐over-‐year-‐growth-‐in-‐daus-‐23-‐in-‐maus-‐mobile-‐54/
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Twitter Is The Fastest Growing Network
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http://growingsocialmedia.com/social-‐media-‐statistics-‐and-‐facts-‐of-‐2013-‐infographic/
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Why Should Researchers Use Twitter?
! Twitter is an information highway • Discover new data and insights
• Recruit research subjects • Share publications • Identify research partners
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Google+ & LinkedIn Are Rising
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http://growingsocialmedia.com/social-‐media-‐statistics-‐and-‐facts-‐of-‐2013-‐infographic/
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Nurture Your Professional Reputation
! LinkedIn & Google+ will shape your online identity • LinkedIn “Is” your virtual CV
• Google+ is now integrated across Google services and posting content will drive SEO results
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YouTube Is More Watched Than Cable
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http://growingsocialmedia.com/social-‐media-‐statistics-‐and-‐facts-‐of-‐2013-‐infographic/
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Implications Abound For Clinical Research
Consider how the following are changing in a mobile and social world:
– Underlying Science – Peer Review
– Dissemination
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Content Curation & Crowdsourcing
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Digital Info Created + Shared Up 9x In 5yrs
* Mary Meeker May 2013 “Internet Trends Report”
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Hootsuite Aggregates Social Channels
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Flipboard Streamlines Content Curation
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Mendeley Organizes Clinical Research
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Collaboration is Key
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Publish or Perish: The Old Model
! Scientists conduct their research as covert projects, leading to a culture of closed science;
! The system is often manipulated to benefit the scientist and not the science; and
! The existing publishing model drives closed access to medical information; wasting time, energy, and ultimately lives. *McGowan, SocialQI
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Publish 2.0: A New Collaborative Model
! #SocialQI
! Open Access
! Open Science
! Real Collaboration
= Improved Research and Dissemination
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Collaboration Can Take Many Forms
or
Collaboration Platforms Research Communities
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Existing Communities Can Provide Reach
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Platforms Offer Customization & Control
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New Models Of Dissemination
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67% of Physicians Use Social Media Professionally
McGowan B, Wasko M, Vartabedian B, et al. Understanding the factors that influence the adoption and meaningful use of social media by physicians to share medical information. J Med Internet Res. 2012;14:e117 -‐
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Physicians Prefer Restricted Communities
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McGowan B, Wasko M, Vartabedian B, et al. Understanding the factors that influence the adoption and meaningful use of social media by physicians to share medical information. J Med Internet Res. 2012;14:e117 -‐
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Sharing Content Has Never Been Easier
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Use New Tools To Measure Social Attention
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Joel Selzer Co-‐Founder and CEO
ArcheMedX, Inc.
(direct) 434-‐962-‐5987
Twitter: @jbselz
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