T H E U N I C O R N L E A P S I N T O T E C H TA L K

S TA R T U P S , V C ’ S & VA L U A T I O N S

H O W D I D ' U N I C O R N ' B E C O M E A S S O C I AT E D W I T H B I L L I O N - D O L L A R S TA R T U P S ?

I T W A S N ’ T M A G I C …

W E U S E D Q U I D T O G AT H E R T W O Y E A R S O F D ATA T O E X P O S E T H E E V O L U T I O N & E S TA B L I S H M E N T O F T H E T E R M ' U N I C O R N ' I N P O P U L A R T E C H V E R N A C U L A R

M O R E T H A N 4 1 0 0 N E W S S T O R I E S H AV E B E E N P U B L I S H E D C O N TA I N I N G ' U N I C O R N ' , ' T E C H ' , A N D ' VA L U AT I O N ' S I N C E 2 0 1 3

T H E M E N T I O N O F ' U N I C O R N ' S A W G R O W T H S TA R T U P S C A N O N LY D R E A M O F — A C O M P O U N D E D A N N U A L R AT E O F M O R E T H A N 9 0 0 %

T H E T E R M W A S F I R S T C O I N E D B Y A I L E E N L E E I N A N O V E M B E R 2 0 1 3 B L O G P O S T

B U T P O P U L A R D O E S N O T E Q U A L P O S I T I V E . T H E S E N T I M E N T O F ' U N I C O R N ' H A S B E C O M E M O R E N E G AT I V E O V E R T I M E

A Startup Bubble? (12%)

Coverage of Unicorns (15%)

Bill Gurley & the Unicorn Epidemic (11%)

Wall Street & Earnings (10%)

General Silicon Valley News (10%)

Emerging Markets & Global Unicorns (8%)

Entrepreneurship & Valuations (8%)

Institutional Investors & Funds (8%)

FinTech & Global Innovation Hubs (7%)

On the Cusp & Future Unicorns (4%)

T H E R E A R E 1 0 M A J O R T O P I C S A S S O C I AT E D W I T H ' U N I C O R N ' A N D ' T E C H '

Quid automatically labels, ranks, and color-codes top topics

T H E B I G G E S T I N F L U E N C E R S A R O U N D T H E T E R M A R E A M I X O F E N T R E P R E N E U R S , I N V E S T O R S , A N D T E C H L U M I N A R I E S

The number of stories published vs. social sharing shows the big influencers in the tech unicorn realm.

I F Q U I D C A N E X P O S E T H E S T O R Y B E H I N D T H I S M Y T H I C A L B E A S T, I M A G I N E W H AT I T C A N D O F O R Y O U R B U S I N E S S

G I V E U S J U S T 1 0 M I N U T E S A N D W E ’ L L E X P L O R E W H AT E V E R T O P I C I N T E R E S T S Y O U M O S T

H I @ Q U I D . C O M