The Un-Usual Suspects (wikis, open source, saas)

UNDERSTANDING THE IMPACT OF A NEW

CAST OF SUPPLIERS

1

Panelists from non-traditionalECM provider organizations

Facilitated by Dan KeldsenDirector, Market Intelligence at AIIM

1Wednesday, September 12, 2007

BRIEF HISTORY OF DAN

17 years of Marketing Experience

16 years of “official” IT Experience

Former Director of IT and CTO of Delphi Group for 13 years, also did Analyst and Consultant work

3.5 years working within Perot Systems ($3 Billion annual revenue)

Who knew that voting for him meant I’d work for him 12 years later?

Now co-heading AIIM Market Intelligence, leveraging the 50,000+ member community of AIIM


WHAT’S HAPPENING IN INFORMATION MANAGMENT

TODAY?


4

Infinite Choices,

Infinite Power


TOO MANY CHOICES FOR SOLUTIONS


6

Equals Massive Headache!


CHAOS&

INDECISION


TRAPPED BY I.T.?


CLIFF NOTES:YES, IT DOES!

BUT THAT

DOESN’T SELL

BOOKS


WE’RE BUSIER THAN EVER


WE HAVE MORE “INFORMATION” THAN

EVER BEFORE


ARE THE CHOICES I’VE MADE HELPING MY

BUSINESS?


WHAT DOES THE MARKET THINK OF THE “NON-

TRADITIONAL” WORLD?


SURVEY SAYS...


IMPORTANCE TO YOU

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75%

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Critical/high Moderate Not at All HUH?

IMPORTANCE

Enterprise 2.0,Wikis, Blogs, RSS,

SaaS,Open Source

Critical to ModerateOver 60-70%


YOUR UNDERSTANDING

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Expert/Good Familiar Vaguely None

Understanding

Enterprise 2.0,Wikis, Blogs, RSS,

SaaS,Open Source

Vague to No UnderstandingOver 50-70%

Tide is Rising Here


CHASM TIME

THE MARKET IS NOT A SINGLE MASS

EARLY ADOPTORS

EARLY INNOVATORS

CHASM

LATE INNOVATORS

MAINSTREAM

LAGGARDS


TECHNOLOGY ADOPTION STRATEGIES

Techies:Just try it!

Pragmatists:Stick with the herd!

Conservatives:Stick with what’s proven!

Skeptics:Just say No!

Visionaries:Get ahead of the herd!


TECHNOLOGY ADOPTION LIFE CYCLE

Chasm

EarlyMarket

Bowling Alley

Tornado

Main Street


DARWIN-TIME

OUT EVOLVING your competition is THE key

Don’t overrun the appetite of consumers/buyers and accelerate off into no-man’s land

Mergers & Acquisitions are one route - expensive

What are the alternatives?


DEALING WITH DARWIN


BECAUSE IF YOU DON’T...


YOUR COMPETITORS ARE RUNNING 24/7,

EVEN IF YOU AREN’T...


BUT DON’T TAKE MY WORD FOR IT...


SO,WHAT’S HAPPENING IN

DELIVERY MODELS,AND HOW CONTENT IS

CREATED TODAY?


THE UN-USUAL SUSPECTS

Alfresco - Open Source ECM

SocialText - Enterprise Wikis

SpringCM - ECM On-Demand


As Director of Services at Alfresco, Peter Monks is responsible for leading Alfresco’s consulting services organisation. Peter joined Alfresco in early 2007, and had spent most of the previous decade working in the web content management space, in both consulting (Avenue A | Razorfish, Vignette Professional Services, PricewaterhouseCoopers) and product management (Vignette) roles. Prior to that, Peter had specialised in 3 tier client / server applications based on BEA’s Tuxedo product line for financial services organisations.


Jeff Brainard - With over ten years experience, Jeff Brainard is experienced in messaging, collaboration and related security technologies. Jeff is Director of Marketing at Socialtext, an enterprise wiki company, where he manages the company's outbound product marketing and lead-generation activities.

Previously, Brainard worked in senior sales and marketing management roles at Reconnex, Mirapoint, AirFlash/Webraska and Sun Microsystems.


Dan Carmel, CEO - brings more than 20 years of executive leadership experience to SpringCM. Prior to joining SpringCM, Dan was an Executive in Residence at Foundation Capital, a Silicon Valley Venture Capital firm. Before joining Foundation Capital, Dan served as President and CEO of Itemfield, which was acquired by Informatica in 2005, and before that was Vice President and General Manager of the Legal / Professional Services business unit, for Interwoven, one of the leaders in the Enterprise Content Management market. Dan joined Interwoven as part of the successful merger between Interwoven and iManage, where Dan was Vice President of Marketing and Business Development.

During Dan's career he has been an executive at several start-ups, where he was instrumental in guiding new ventures to become market leaders in CRM (Vantive) Internet Commerce (Selectica) and International Payments (Sonnet Financial).

Dan holds a BS and MS in Mechanical Engineering and Applied Mechanics from the University of Pennsylvania and an MBA from the Stanford Graduate School of Business.


The Un-Usual Suspects (wikis, open source, saas)

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