The Ultra Sales Success Quadrant - Amazon S3€¦ · Ultra Sales Success Quadrant aspect of these...

Copyright 2016 | 100kFactory.com/Ultra | All Rights Reserved 1 / 41

The Ultra Sales Success Quadrant

The Four Critical Factors In

Generating Sales & Increasing ROI On 100k Factory Ultra Edition

Websites

Aidan Booth & Steven Clayton

http://www.100kfactory.com/ultra/


Report Contents

Ultra Sales Success Quadrant ......................................... 4

....................................................... 5

Product Selection ............................................................ 6

Price ................................................................................................................................................ 6

Availability .................................................................................................................................... 6

Novelty .......................................................................................................................................... 7

P.A.N Examples ........................................................................................................................... 7

Digital Food Thermometer ..................................................................................................... 8

s ................................................................................................................. 8

Baby Hat / Beanie ....................................................................................................................... 9

Solar Fire Starter ....................................................................................................................... 10

Safety Door Latch..................................................................................................................... 10

Tea Leaf Bag Holder ................................................................................................................ 11

Ultra-Thin Wireless Mouse .................................................................................................... 11

Flexible Shaft For Power Drill ............................................................................................... 12

......................................................................................................... 12

Metal Match Fire Starter ........................................................................................................ 13

Target Audience Selection ............................................ 14

Group #1: The Buyers .............................................................................................................. 14

Group #2: The Communities ................................................................................................ 15

Group #3: The Authorities ..................................................................................................... 15

....................................................................................................... 16

.......................................................................................... 16

.............................................................................................. 17

Ad Design ....................................................................... 20

Example #1: Maraca Baby Toys ............................................................................................ 20

Example #2: Minion Star Wars Toys ................................................................................... 22

Example #3: Kids Playpen ...................................................................................................... 24

Other Examples ........................................................................................................................ 26

Wooden Giraffe Toys .............................................................................................................. 26

Loch Ness Ladle ........................................................................................................................ 27

Spinning Drum Rattles ........................................................................................................... 27

Mini Remote Control Car ....................................................................................................... 28

Silver Colored Claw Ring ....................................................................................................... 29

Poker Dealer Button ................................................................................................................ 29

Night Reading Light ................................................................................................................ 30

Night Reading Light ................................................................................................................ 31

Gold Foil Playing Cards .......................................................................................................... 32

Optimized Landing Pages ............................................. 33



Key Landing Page Components .......................................................................................... 34

Descriptive Title ........................................................................................................................ 34

High Quality Clear Images .................................................................................................... 35

Product Discount ..................................................................................................................... 35

..................................................................................................... 36

Scarcity ........................................................................................................................................ 36

Bullet Points ............................................................................................................................... 37

Description ................................................................................................................................. 38

Customer Reviews ................................................................................................................... 38

Money Back Guarantee .......................................................................................................... 38

Frequently Asked Questions ................................................................................................ 39

Contact Us Link ......................................................................................................................... 39

Toll Free Contact Number ..................................................................................................... 39

Landing Page Optimization Summary .............................................................................. 40

Final Thoughts & Recommendations ........................... 41



Time become incredible passive income streams by focusing our energy on four key areas:

1. Product Selection 2. Target Audience Selection 3. Ad Design 4. Optimized Landing Pages

These four factors are the backbone of successful selling using the 100k Factory

Ultra Sales Success Quadrant

aspect of these four areas, and dive down into more detail about a range of tactics you can leverage to reach positive ROI from your ads.

Product Selection

Target Audience Selection

Ad DesignOptimized

Landing Pages



The person who goes through 100 job interviews will ev

The guy who goes to the casino and plays the poker machines every day will

Now unlike the guy who goes to the casino every day playing on the poker machine, with the right online business model you can massively stack the deck in your favor. And as is often the case in life, building a lucrative business using the 100k Factory Ultra Edition is simply a numbers game.

If you test one product idea, you might find a winner, but most likely you

just running owinner.

success by one hundred (compared to testing just one product).

only WHEN. And taking it one step further, you have no glass ceiling capping your income potential, there literally is NO limit to how big you can scale thisjust to identify more winning products, and then strategically scale them. Hopefully this makes it crystal clear that success here is NOT something that you MIGHT WILL HAPPEN as long as you never give up. The only people who fail at this business model will be the people who give up before



life a lot easier from the outset. If you choose a really bad product, you can still make sales and a positive ROI if you nail the other thee factors, but you can do yourself a big favor by carefully selecting the products you want to test from the outset. So what are the ideal product characteristics?

P.A.N:

Price

Availability

Novelty

Price While you can and WILL sell expensive products in your stores, the easiest way to get a foothold and see money coming in quickly is by focusing on products that

Products that cost more than $20 are products that people tend to shop around

quickly without thinking about it, which is why you should sell for under $20 to begin with, and ideally under $10 tmaking. The sale price criteria we recommend to begin with is $8 - $20.

buy the product at a wholesale price of $4 or less.

PAN criteria.

Availability

everyday consumers. Do people see some variation of your product every time they go to the supermarket, the gas station, or the convenience store?



If so, then this is a BIG warning sign.

or it.

-direct competition, and go a LONG way to stacking the odds in your favor.

-anyone e using the 100k Factory Ultra Edition method, and certainly not with -direct competitors WILL have an impact on your ability to make sales though, so need to be taken into consideration.

Novelty One of the easiest ways to get consumers buying your products on an impulse, is to sell original, interesting, cool, and novel items. Novelty in the products you choose helps for a wide range of different reasons: - They grab attention (not easy in an over-advertised world!) - They make great gifts -

mentioned above about availability) Some of our most successful products have been extremely unique little things that inspire consumer imagination. Things that will open wallets and make them get out their credit card and start spending.

P.A.N Examples



Digital Food Thermometer

While these are quite common these days, they still score well for P (price) and N (novelty).

real bargain!

s another example, which can be bought for just $2.19:



Baby Hat / Beanie

This would do MUCH better in winter than summer so we would expect it to be

beanies are also great gift as well which gives it good points for novelty.



Solar Fire Starter

Ideal for survivalists and outdoors people in general, this scores high for N

ever seen this in your life (great points for A, availability). Price is great too.

Safety Door Latch

Parents of infants and toddlers would be drawn to this as something that can protect injuries to their children. While safety latches are becoming more and more common these days (which lowers A and N scores), price is still great.



Tea Leaf Bag Holder

it would appeal to! This litseen one designed quite like this before so also picks up high points for N, and

supermarket, convenience store, or service station.

Ultra-Thin Wireless Mouse

The design of this is VERY similar to the Apple Magic Mouse, which sells for $79. But this one only costs you $2.32. Wireless mouse are common place these days,

alone makes this an attractive offer.



Flexible Shaft For Power Drill

Just what every handyman needs! While this costs $4.67, there are probably others on the market that are under $4, and even at $4.67, you could probably

P, A, and N are score high for this.

These little men can be used to keep the lid ajar when cooking, hold a cellphone nicely on a desk, and have a range of other weird uses. At $1.09 for a pair, these things are cheap (and people would likely buy multiple pairs). Availability and Novelty also score well.



Metal Match Fire Starter

Like the solar fire starter, this is a survivalists or adventurers dream! From a marketing perspective, they only cost you $0.88 so perform well for the P criteria, you MAY find these in service stations and other common shops so it may not score quite as well for A, but it is very unique and interesting, so picks up good points for N. Hopefully these examples and the PAN criteria give you a good idea of the types

second critical factor, Target Audience Selection.



make sales. Facebook has revolutionized the way you can target your potential customers. They do it by allowing you to select specific audience demographics you want to show your ads to. You can choose specific age groups, specific locations (not just countries, but you can actually drill down to specific towns and communities), genders, specific languages, and also specific INTERESTS. Interests are things that Facebook identifies that their users are interested in.

(https://web.facebook.com/entrepreneurmag/Facebook that this interests me. People could then run ads targeting the people

For example, if one of my friends shares an article about Tourism in Argentina,

ebook will assume that I like Tourism in

Liking Tourism in Argentina. As a marketer, when choosing interests to targetdistinguish between the 3 different types of audiences at your disposal. We can split interests up into the following groups:

Group #1: The Buyers

niche. This often includes people who:

Subscribe to Magazines (offline and online)

Use Coupons/Wholesale stores

Have Online Subscriptions/Clubs (example: Trunk Club)

Buy Accessories related to your products niche


https://web.facebook.com/entrepreneurmag/

https://web.facebook.com/trunkclub/


Group #2: The Communities

re people who are interested in:

Fan Pages built my marketers/enthusiasts ( The Hunting Page I Love Climbing )

Support groups

Charities

General interest pages This group is still very relevant, but are not proven buyers.

Group #3: The Authorities The third group is was we call

Spalding

Michael Jordan

Large Retails Stores ( NBA store , etc)

the PROVEN spenders, the people who will have the highest conversion rate.

aerator:

The types of audiences that would be IDEAL to target here, are people who are proven to be buyers of wine and wine accessories. Some examples include: Food and wine magazine Wine clubs


https://web.facebook.com/thehuntingpage/

https://web.facebook.com/thehuntingpage/

https://web.facebook.com/IloooveClimbing

https://web.facebook.com/spalding/

https://web.facebook.com/MichaelJordan

https://web.facebook.com/NBAStore


WINC Wine Club , 444,993 fans Wine Spectator, 236,987 fans

Below you can up your ads inside Facebook:

Wine, 1.3 million fans

Red Wine, 329,240 fans


https://web.facebook.com/WINC/

https://web.facebook.com/WineSpectator/

https://web.facebook.com/pages/Wine/109455512414846

https://web.facebook.com/pages/Red-wine/106487429387126


setting up your ads inside Facebook:

Williams-Sonoma, 716,561 fans Yellow Tail, 1.3 million fans

inside Facebook:


https://web.facebook.com/WilliamsSonoma/

https://web.facebook.com/yellowtail/


NOTE:

g

So to summarize, when you start out, try to look for the most laser-targeted

product, then look for COMMUNITIES, finalto target AUTHORITIES. NOTE: You should always use the targeting rules as explained in Workshop #3, with regards to Narrowing down your audience and audience size. Please refer to Session #3 if you have any doubts at all about this.



The third critical ingredient in setting up successful ads, is to make sure your ad is designed in such a way that it PRE-QUALIFIES customers (eliminating people

To get best results, your ad needs to work in harmony with your landing page

important that you consider the whole sales process when making your ads. The 6 key components to a converting ad are:

Describe the product

Include price Include scarcity

Include an arrow

Contrasting colors

Good product picture Ads do NOT need to be attractive (some or ours are pretty ugly, but they work incredibly well nonetheless), but they do need to get peoples attention and

Below are some examples of ads that have proven to be very successful for us.

Example #1: Maraca Baby Toys The following three ads are all from the same campaign, where we were selling

financial results.

Previously we mentioned that the key components to a good ad are:



Describe the product

Include price

Include scarcity

Include an arrow

Contrasting colors

Good product picture

arrow, the colors are contrasting (when compared to the blue colors used in Facebook), and the product picture is crisp and clear. This ad meets all the criteria,

The above ad is a simple variation on the original ad. In this ad we tried including

case having the baby in this ad improved results by 17%, a great example of why

We changed the wording here and slightly bent the rules by not including a d



impact on results though, in fact the ROI for this ad was almost identical to the first maraca ad, but still less than the ad that had the baby in it. We also changed the color of the text to pink. Results:

127 units sold for $0.99 = $125.73 Shipping charged at $4.95 = $628.65 (127 x $4.95)

Product cost $0.60 each = -$76.20

Ad spend = -$68.43

Net Profit = $609.75 Net profit is calculated as total revenue total costs. Total Revenue: $125.73 + $628.65 = $754.38 Total Costs: $76.20 + $68.43 = $144.63 Net Profit: $754.38 - $144.63 = $609.75

Example #2: Minion Star Wars Toys The next example if one that , and

and still make a decent margin.



Here are the detailed results for the start of this campaign. Note: The table below is a screenshot from AdExpresso, a software tool we sometimes use to run our ad campaigns. can be useful once you have a wide range of ads performing well. about this tool later on in the 100k Factory Ultra Edition program.



If you look c of the image that what

64 (left hand column), and from 45 54 (right hand column). What you can also see is that for BOTH age brackets, the revenue more than DOUBLED the amount we spent on ads. You can also see the Cost Per Conversion metrics. Both ads are seeing a cost per conversion of about $10. This means that it COSTS us $10 to make a sale. We need to add the product cost on to thsay, $2 each, then the total cost would be $12. When we were running the campaigns for these minion toys, we were adding $4.95 shipping, and selling them for $12, so in total, we were receiving $16.95 for each single order placed, this gave us an approximate profit margin of $4.95 PER item sold (not huge, but still decent when you can sell in large quantities).

Example #3: Kids Playpen Below is an example of a higher priced item that sold really well for remarkably; the ad text has a grammatical error, yet it STILL performed well (in



Here are the campaign results:

The results above are for the 33 - 44 age bracket. As you can see, ad cost for this segment was $920.85, and revenue was $1,893.04. Each product cost us $24,

buy THIS item, they bought other stuff as well, which increased the average order value to $70.11!

27 units sold for $70.11 = $1,893.04

Shipping was free = $0

Product cost $24 each = -$648

Ad spend = -$920.85

Net Profit = $324.19

Net Profit: $1,893.04 - $648 - $920.85 = $324.19

decent dollar amount on each product sold (exactly $12 net profit for each sale,



this is worked out by dividing the net profit by the number of units sold, which is $324.19 divided by 27).

Other Examples Below is an assortment of other examples of ads that have performed well for us without detailed breakdowns of the exact campaign result.

Wooden Giraffe Toys



Loch Ness Ladle

destroy an ad!

en want to split test a version of your ad that uses a common misspelling!

Spinning Drum Rattles



Mini Remote Control Car

. It does do a great job of showing the consumer the product though in a way that

impossible for the prospect to know the actual size of the car, which would have resulted in fewer conversions, and potential refunds as well.



Silver Colored Claw Ring

description, scarcity, price, and a good product photo!

just go with what works.

Poker Dealer Button



The two ads above are slight variations of one another. Again, the proven ad

Describe the product YES!

Include price YES!

Include scarcity YES!

Include an arrow YES!

Contrasting colors YES!

Good product picture YES!

Night Reading Light



The above ads may look a bit blurry in this report, but they were crystal clear


Include price YES!

Include scarcity NO! We could have done better by including something about scarcity




Night Reading Light




Include price YES! Include scarcity NO! We could have done better by including

something about scarcity




Gold Foil Playing Cards

Do the gold foil playing cards meet all our criteria? YES!


Include price YES!

Include scarcity YES!




explained the th critical

component of a successful campaign, Optimized Landing Pages.



after they click on your ad.

You landing page can make or break your success, so you NEED to spend some time to get it right. From the moment someone lands on your website, you need to convey professionalism, credibility, and trust. No-one will buy from you, so you need to make sure your website looks the part. The good news is that

well-optimized landing page, all you need to do is apply the recommendations we discuss below.



Key Landing Page Components

you should try to incorporate (the above screenshot does not have all of these components):

1. Descriptive title (ideally short in length) 2. High quality clear images that match the image(s) used in your ads

(congruency) 3. Product discount which is clearly shown 4. 5. Some kind of scarcity 6. Bullet points showing product features 7. Description explaining the product in more detail 8. At least 5+ good quality customer reviews (social proof) 9. Money back guarantee 10. Frequently asked questions 11. Trust and security seals 12. Contact link 13. Toll-free contact phone number

Generally speaking, the more of the above components your page has, the better it will convert. At a bare minimum, make sure you have the following:

High quality product images

Well written descriptive title

Brief list of bullet points or a description Make absolutely certain that you have all four of the above components, and ideally work more of the other components into your landing pages as well.

and how you can use them.

Descriptive Title The product title is one of the very first things that your visitors will read when they land on your website. If

other webpage by mistake), so make sure your title clearly and concisely conveys what your product is.



Aim

if you write WITHOUT keyword stuffing, but instead focus on making the title clear and concise. For example:

Glow In The Dark Ear Bud Headphones

Braided Leather Rope Anchor Bracelet

Samsung Galaxy USB Braided Charging Cord 10 Colors Universal Mobile Phone Repair Kit

High Quality Clear Images

important component on your landing pages. Unlike purchasing in a shop, when All they

can see is what you shown them in the photos. Make sure your images are high quality photos showing the product, and if possible, showing the product being used as well.

Product Discount

make sure your products are always on sale.



the product is currently on sale for $8.00. should always be on sale.

Button

hard to find! Make sure the buy buttons is ALWAYS clearly visible to your visitors,

see without needing to scroll

down the page.

Scarcity

There are multiple ways to use scarcity, a couple of simple options include:

A countdown timer

A simple line of text Countdown timers can be added into your pages to show how long an item has left on sale. One strategy some people use for products that are permanently on sale is to

ght start it counting down from 48 hours, once it gets to zero, it automatically starts again. This kind if

y up to you whether or not you choose to use certain strategies. A simple line of scarcity-orientated text can also have a huge impact on your conversions. Often we include the following at the top of our product pages before any information about the product is given:

Hurry, stock is very limited! This one simple line of text has often increased out conversions by 20% or more!

conversion software suite (available to all 100k Factory Ultra Edition members).



WARNING! Sale Stock is VERY Limited.

put on your pages in a matter of seconds.

Bullet Points

surprise that eCommerce giant Amazon.com makes them a prominent part of all of the product pages on their website:

In fact, you can learn above the fold on all of their pages, they also include a Title, Ratings, Review Count, Pricing, and Images as well.



Unlike Amazon where sellers are limited to the number of characters that can be placed in each bullet, as owner of your website, you have full control. Our recommendation is to keep each bullet to a maximum of 30 words. We recommend that you start your bullet points with a very clear benefit, and then elaborate on that. For example: - Lightweight: This camping chair using aluminum framing and ultra-fine

- 3 Colors To Choose From: This chair is available in red, green, and blue. - Ultra-Strong: Manufactured from the ultra-strong fabric and triple-stitched

for long lasting use. As you can see, each of the above bullets are built around ONE key benefit.

Description A good description makes your product look more credible, and it also helps with organic SEO (search engine optimization), so that you can appear for different search terms in Google and other search engines. We recommend a minimum of 1-2 paragraphs for each product you have in your

testing, but it IS one of the first things we recommend you add to products that have passed the initial Facebook traffic test and are proven sellers.

Customer Reviews These are a form of social proof, and a great way you provide outside opinions

ing on your store. You can ask customers to leave a review in post-purchase emails you send to them. NOTE: Given that you control your store, you also have the ability to manually add in reviews. For example, if a happy customer sends you an email with some positive

feedback to your website.

Money Back Guarantee Make it clear that customers are 100% backed up by a money back guarantee. The idea here is to remove any perception of risk that the customer may have,



and to demonstrate professionalism and show confidence in the products you sell.

sales boost a money back guarantee gives you product far outweighs the cost of replacing or refunding products!

Frequently Asked Questions Frequently asked questions can easily be adding into your description, and allow you to address the most common questions and concerns your customers may have. A

of which will increase your conversion rate).

Contact Us Link You should ALWAYS make it clear how your website visitors can contact you. While a very small percentage of people will contact you, having the contact information available adds credibility.

-sales question, which will often result in a sale.

Toll Free Contact Number Similar to a clearly displayed contact link, a toll free contact number gives

present demonstrates professionalism and credibility. You can get a toll free USA contact number for $12/month at http://grasshopper.com/. There are other alternatives on the market,

Grasshopper allows you to receive calls, or to have an automated message

message works well:

it may be out of business hours. Please


http://grasshopper.com/


This kind of message can be recorded for you for as little as $5 on websites like Fiverr.com, Freelancer.com, Upwork.com, etc.

making you money though.

Landing Page Optimization Summary As you can see, there are a LOT of things you can do to improve conversions on a landing page, in fact, there are other more advanced things you can do which

When vital you have the following things right, you can build on these later:

1. High quality product images 2. Well written descriptive title 3. 4. Brief list of bullet points or a description

to improve your landing pages, or possibly try changing things such as price (including the shipping price).



In over a decade of successfully running an online business, we have never ever seen a system that can be scaled as quickly and as systematically as the 100k Factory Ultra Edition method. There are lots of different things you can do to make money online, but right now, in 2016, nothing compares to this. Testing products can be a frustrating and demoralizing process. Some people will take a long time to find a winner, others will need to relentlessly

scale. Steve and I (Aidan), as well as our entire team of coaches and technical support staff will be here with you for as long as it takes, all you need to do is promise

Aidan and Steve


The Ultra Sales Success Quadrant - Amazon S3€¦ · Ultra Sales Success Quadrant aspect of these...

Documents

Transcript of The Ultra Sales Success Quadrant - Amazon S3€¦ · Ultra Sales Success Quadrant aspect of these...